A data profile of the people who buy, follow and care about Singing in United Kingdom — modelled from more than twelve digital signal sources. Singing has an estimated audience of 7,981,659 people in United Kingdom.
The average Singing fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Scotland.
Top brand affinities include U.K., Livemusic, J. D. Williams, with strongest over-indexing on U.K. (2.03× the country average).
Demographically, the Singing audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Singing fan in United Kingdom is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for U.K..
The key figures that characterise the Singing profile in United Kingdom.
57.2% are female, 42.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.6 |
| Estimated audience size | 7,981,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Singing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 1.61× | |
| 02 | Scotland | ~1M | 1.33× | |
| 03 | North West | ~1M | 1.13× | |
| 04 | East Midlands | ~500K | 0.98× | |
| 05 | Wales | ~400K | 0.96× | |
| 06 | South West | ~600K | 0.95× | |
| 07 | Northern Ireland | ~200K | 0.87× | |
| 08 | East of England | ~600K | 0.85× | |
| 09 | South East | ~900K | 0.80× | |
| 10 | North East | ~200K | 0.80× | |
| 11 | Yorkshire and the Humber | ~400K | 0.69× | |
| 12 | Greater London | ~700K | 0.68× | |
| 13 | West Midlands | ~200K | 0.61× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jayne Mansfield | Fashion & Accessoires | 3.42× | ||
| 02 | Gay Love | Politics & Society | 2.60× | ||
| 03 | Conducting | Music & Radio | 2.37× | ||
| 04 | Priscilla Presley | Movies & TV | 2.28× | ||
| 05 | Orchestre symphonique de Montréal | Music & Radio | 2.09× | ||
| 06 | U.K. | Music & Radio | 2.03× | ||
| 07 | Sewing machine | Home & Garden | 2.02× | ||
| 08 | Sheridan Smith | Movies & TV | 1.99× | ||
| 09 | King Charles (musician) | Music & Radio | 1.93× | ||
| 10 | Caravan | Music & Radio | 1.90× | ||
| 11 | Sarah, Duchess of York | Literature | 1.90× | ||
| 12 | Beauty & Fashion | Beauty & Wellness | 1.86× | ||
| 13 | Independent music | Music & Radio | 1.83× | ||
| 14 | YouTube Music | Internet & Social Media | 1.82× | ||
| 15 | J. D. Williams | Shopping | 1.76× | ||
| 16 | Ruby Wax | Movies & TV | 1.69× | ||
| 17 | Acoustic guitar | Music & Radio | 1.67× | ||
| 18 | Livemusic | Music & Radio | 1.64× | ||
| 19 | Shelter Dogs | Pets & Animals | 1.61× | ||
| 20 | Social change | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Community Orientation | OPEN | 1.14× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× |
Singing has an estimated audience of 7,981,659 people in United Kingdom, concentrated in England and North West.
57.2% of Singing fans are female, 42.8% are male, with an average age of 44.6 years.
Singing fans show strongest brand affinity for U.K. (2.03×), Livemusic (1.64×), and J. D. Williams (1.76×) over the country average.
Singing fans in United Kingdom are most concentrated in England (reach ~6M), North West (reach ~1M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Livemusic (1.64×), J. D. Williams (1.76×), Gay Love (2.6×), and Conducting (2.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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