A data profile of the people who buy, follow and care about Singing in Mexico — modelled from more than twelve digital signal sources. Singing has an estimated audience of 4,472,339 people in Mexico.
The average Singing fan in Mexico is 33.0 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Musical theatre, Poetry, Norteño (music), with strongest over-indexing on Musical theatre (1.69× the country average).
Demographically, the Singing audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Singing fan in Mexico is balanced, around 33.0 years old, with strong Tradition tendencies and a notable affinity for Musical theatre.
The key figures that characterise the Singing profile in Mexico.
50.8% are female, 49.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 33.0 |
| Estimated audience size | 4,472,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Singing audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aguascalientes | ~70K | 1.32× | |
| 02 | Tamaulipas | ~200K | 1.19× | |
| 03 | Tlaxcala | ~60K | 1.18× | |
| 04 | Chiapas | ~200K | 1.17× | |
| 05 | Yucatan | ~100K | 1.16× | |
| 06 | Veracruz (state) | ~300K | 1.14× | |
| 07 | Jalisco | ~400K | 1.09× | |
| 08 | Distrito Federal | ~600K | 1.05× | |
| 09 | Oaxaca | ~100K | 1.03× | |
| 10 | Baja California | ~200K | 1.02× | |
| 11 | Baja California Sur | ~40K | 1.01× | |
| 12 | State of Mexico | ~600K | 1.00× | |
| 13 | Puebla | ~200K | 1.00× | |
| 14 | Nayarit | ~40K | 1.00× | |
| 15 | Guerrero | ~100K | 0.98× | |
| 16 | Michoacan de Ocampo | ~100K | 0.97× | |
| 17 | Guanajuato | ~200K | 0.96× | |
| 18 | Hidalgo | ~100K | 0.94× | |
| 19 | Nuevo Leon | ~200K | 0.92× | |
| 20 | Durango | ~60K | 0.91× | |
| 21 | Chihuahua | ~100K | 0.89× | |
| 22 | Sinaloa | ~100K | 0.89× | |
| 23 | Campeche | ~30K | 0.89× | |
| 24 | Morelos | ~70K | 0.88× | |
| 25 | Zacatecas | ~50K | 0.88× | |
| 26 | Coahuila de Zaragoza | ~100K | 0.87× | |
| 27 | Colima | ~20K | 0.87× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doo-wop | Music & Radio | 2.29× | ||
| 02 | Choir | Home & Garden | 2.13× | ||
| 03 | Quartet | Music & Radio | 1.98× | ||
| 04 | Jenni Rivera | Music & Radio | 1.85× | ||
| 05 | Orchestra | Music & Radio | 1.81× | ||
| 06 | Cumbia | Music & Radio | 1.81× | ||
| 07 | Vocal music | Music & Radio | 1.81× | ||
| 08 | Romanticism | Politics & Society | 1.81× | ||
| 09 | musica ranchera | Music & Radio | 1.73× | ||
| 10 | Polka | Music & Radio | 1.73× | ||
| 11 | Tejano music | Music & Radio | 1.72× | ||
| 12 | Musical theatre | Movies & TV | 1.69× | ||
| 13 | Norteño (music) | Music & Radio | 1.67× | ||
| 14 | Harmony | Kids & Family | 1.67× | ||
| 15 | Mariachi | Music & Radio | 1.64× | ||
| 16 | Attachment theory | Kids & Family | 1.64× | ||
| 17 | Musical composition | Music & Radio | 1.59× | ||
| 18 | Musical instrument | Music & Radio | 1.54× | ||
| 19 | Digital television | Movies & TV | 1.52× | ||
| 20 | Poetry | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Design Affinity | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.83× |
Singing has an estimated audience of 4,472,339 people in Mexico, concentrated in Distrito Federal and State of Mexico.
50.8% of Singing fans are female, 49.2% are male, with an average age of 33.0 years.
Singing fans show strongest brand affinity for Musical theatre (1.69×), Poetry (1.51×), and Norteño (music) (1.67×) over the country average.
Singing fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Poetry (1.51×), Norteño (music) (1.67×), Orchestra (1.81×), and Choir (2.13×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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