Singing Audience in Mexico

Singing has an estimated audience of 4,472,339 people in Mexico. 50.8% are female, 49.2% are male, average age 33.0. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Musical theatre, Poetry, Norteño (music), Orchestra, Choir.
The average Singing fan in Mexico is 33.0 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Musical theatre, Poetry, Norteño (music), with strongest over-indexing on Musical theatre (1.69× the country average). Demographically, the Singing audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Singing fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 33.0 |
| Estimated audience size | 4,472,339 |
Audience persona
The typical Singing fan in Mexico is balanced, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Musical theatre.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 620,832 | 1.06× |
| State of Mexico | 612,815 | 1× |
| Jalisco | 361,100 | 1.09× |
| Veracruz (state) | 302,374 | 1.15× |
| Nuevo Leon | 245,665 | 0.92× |
| Puebla | 238,493 | 1× |
| Guanajuato | 203,140 | 0.96× |
| Baja California | 190,715 | 1.03× |
| Tamaulipas | 185,075 | 1.24× |
| Chiapas | 159,817 | 1.19× |
| Michoacan de Ocampo | 148,716 | 0.96× |
| Chihuahua | 134,912 | 0.87× |
| Oaxaca | 128,027 | 1.03× |
| Coahuila de Zaragoza | 113,861 | 0.85× |
| Guerrero | 110,428 | 0.97× |
| Yucatan | 109,484 | 1.18× |
| Sinaloa | 102,359 | 0.86× |
| Hidalgo | 100,353 | 0.93× |
| Aguascalientes | 77,819 | 1.37× |
| Morelos | 65,977 | 0.85× |
| Tlaxcala | 62,640 | 1.22× |
| Durango | 54,698 | 0.88× |
| Zacatecas | 47,026 | 0.83× |
| Nayarit | 43,493 | 1.01× |
| Baja California Sur | 36,241 | 1.01× |
| Campeche | 28,612 | 0.84× |
| Colima | 22,777 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Musical theatre | 1.69× | Movies & TV |
| Poetry | 1.51× | Literature |
| Norteño (music) | 1.67× | Music & Radio |
| Orchestra | 1.81× | Music & Radio |
| Choir | 2.13× | Home & Garden |
| Harmony | 1.67× | Kids & Family |
| Récord | 1.92× | Sports |
| Quartet | 1.98× | Music & Radio |
| Digital television | 1.52× | Movies & TV |
| Cumbia | 1.81× | Music & Radio |
| musica ranchera | 1.73× | Music & Radio |
| Vocal music | 1.81× | Music & Radio |
| Mariachi | 1.64× | Music & Radio |
| Musical instrument | 1.54× | Music & Radio |
| Doo-wop | 2.29× | Music & Radio |
| Tejano music | 1.72× | Music & Radio |
| Jenni Rivera | 1.85× | Music & Radio |
| Romanticism | 1.81× | Politics & Society |
| Polka | 1.73× | Music & Radio |
| Attachment theory | 1.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.52 |
| Risk Appetite | THRILL | 2.4 |
| Spirituality | BALANCE | 1.48 |
| Patriotism | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.18 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
See Singing audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Singing have in Mexico?
Singing has an estimated audience of 4,472,339 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Singing fans?
50.8% of Singing fans are female, 49.2% are male, with an average age of 33.0 years.
Which brands do Singing fans like most?
Singing fans show strongest brand affinity for Musical theatre (1.69×), Poetry (1.51×), and Norteño (music) (1.67×) over the country average.
Where do Singing fans live in Mexico?
Singing fans in Mexico are most concentrated in Distrito Federal (reach 620,832), State of Mexico (reach 612,815), and Jalisco (reach 361,100). These three regions account for the largest share of the active audience.
What other brands do Singing fans also like?
Beyond Singing itself, the audience over-indexes on Poetry (1.51×), Norteño (music) (1.67×), Orchestra (1.81×), and Choir (2.13×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.