Orchestra Audience in Mexico
Orchestra has an estimated audience of 5,768,411 people in Mexico. 45.3% are female, 54.7% are male, average age 32.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (277.37× the country average). Demographically, the Orchestra audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic
Demographics of Orchestra fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 32.6 |
| Estimated audience size | 5,768,411 |
Audience persona
The typical Orchestra fan in Mexico is balanced, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Orchestra fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 277.37× | Shopping |
| Costa Rica | 427.57× | Travel & Leisure |
| Game consoles | 182.75× | Technology & Electronics |
| Catholic Church | 141× | Politics & Society |
| Mobile game | 78.86× | Games |
| Sarcasm | 89.05× | Politics & Society |
| Travel agency | 87.2× | Travel & Leisure |
| Banana | 67.72× | Food & Beverages |
| Broadcasting of sports events | 94.62× | Movies & TV |
| El País | 61.22× | News |
| Valentine's Day | 101.03× | Kids & Family |
| Exfoliation (cosmetology) | 118.46× | Beauty & Wellness |
| Dentistry | 52.88× | Business & Career |
| Freeware | 34.32× | Technology & Electronics |
| Sexology | 42.67× | Kids & Family |
| Daily Horoscope | 493.38× | Internet & Social Media |
| Orange (fruit) | 54.73× | Food & Beverages |
| Multi-level marketing | 48.24× | Business & Career |
| Pilsner | 53.8× | Food & Beverages |
| Breastfeeding | 38.03× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 29.18 |
| Travelling | THRILL | 22.55 |
| Urban Lifestyle | OPEN | 4.52 |
| Risk Appetite | THRILL | 2.19 |
| Mindfulness | BALANCE | 1.69 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Italy | 6.2% |
| Mexico | 5.5% |
See Orchestra audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Orchestra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.