A data profile of the people who buy, follow and care about Choir in Mexico — modelled from more than twelve digital signal sources. Choir has an estimated audience of 4,100,621 people in Mexico.
Choir has an estimated audience of 4,100,621 people in Mexico. 47.5% are female, 52.5% are male, average age 31.2. Top brand affinities: Shopping and fashion, Love & Sex, Costa Rica, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Love & Sex, Costa Rica, with strongest over-indexing on Shopping and fashion (66.43× the country average).
Demographically, the Choir audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Choir fan in Mexico is balanced, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Choir profile in Mexico.
47.5% are female, 52.5% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 31.2 |
| Estimated audience size | 4,100,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Choir audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 6.7% |
| Italy | 5.9% |
The strongest cross-interests of the Choir audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 150.72× | ||
| 02 | Valentine's Day | Kids & Family | 144.78× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 116.49× | ||
| 04 | Costa Rica | Travel & Leisure | 76.10× | ||
| 05 | Shopping and fashion | Shopping | 66.43× | ||
| 06 | Game consoles | Technology & Electronics | 54.18× | ||
| 07 | Sarcasm | Politics & Society | 33.31× | ||
| 08 | Catholic Church | Politics & Society | 32.11× | ||
| 09 | Dentistry | Business & Career | 28.30× | ||
| 10 | Broadcasting of sports events | Movies & TV | 26.09× | ||
| 11 | Doctor of Medicine | Business & Career | 24.48× | ||
| 12 | Civil service | Politics & Society | 24.08× | ||
| 13 | Mobile game | Games | 23.77× | ||
| 14 | Machu Picchu | Travel & Leisure | 23.68× | ||
| 15 | Public administration | Business & Career | 23.68× | ||
| 16 | Freeware | Technology & Electronics | 23.48× | ||
| 17 | Travel agency | Travel & Leisure | 22.48× | ||
| 18 | Made in USA | Business & Career | 22.48× | ||
| 19 | General practitioner | Health | 21.47× | ||
| 20 | Breastfeeding | Kids & Family | 19.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.51× | |
| Travelling | THRILL | 6.38× | |
| Mindfulness | BALANCE | 2.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Choir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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