A data profile of the people who buy, follow and care about Choir in Brazil — modelled from more than twelve digital signal sources. Choir has an estimated audience of 3,417,442 people in Brazil.
Choir has an estimated audience of 3,417,442 people in Brazil. 56.2% are female, 43.8% are male, average age 41.4. Top brand affinities: Bossa nova, Instagram, Rock music, Blues music, Country music.
Top brand affinities include Bossa nova, Instagram, Rock music, with strongest over-indexing on Bossa nova (3.68× the country average).
Demographically, the Choir audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Choir fan in Brazil is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Choir profile in Brazil.
56.2% are female, 43.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.4 |
| Estimated audience size | 3,417,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Choir audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 6.7% |
| Italy | 5.9% |
The strongest cross-interests of the Choir audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Bethânia | Music & Radio | 4.74× | ||
| 02 | Bossa nova | Music & Radio | 3.68× | ||
| 03 | Blues music | Music & Radio | 2.40× | ||
| 04 | Wikipedia | Internet & Social Media | 2.06× | ||
| 05 | MSN | News | 1.96× | ||
| 06 | Bible | Politics & Society | 1.92× | ||
| 07 | Rock music | Music & Radio | 1.80× | ||
| 08 | Music download | Technology & Electronics | 1.75× | ||
| 09 | Pop music | Music & Radio | 1.74× | ||
| 10 | Samba | Music & Radio | 1.73× | ||
| 11 | Country music | Music & Radio | 1.70× | ||
| 12 | Soul music | Music & Radio | 1.70× | ||
| 13 | Internet & Social Media | 1.68× | |||
| 14 | Forró | Music & Radio | 1.64× | ||
| 15 | Religion | Business & Career | 1.63× | ||
| 16 | Hip hop music | Music & Radio | 1.60× | ||
| 17 | Preta Gil | Music & Radio | 1.58× | ||
| 18 | Michael Jackson | Music & Radio | 1.56× | ||
| 19 | Medicine | Business & Career | 1.53× | ||
| 20 | Jazz music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| Tradition | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.49× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Choir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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