A data profile of the people who buy, follow and care about Bible in Brazil — modelled from more than twelve digital signal sources. Bible has an estimated audience of 8,429,785 people in Brazil.
The average Bible fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Jesus, God, Prayer, with strongest over-indexing on Jesus (1.69× the country average).
Demographically, the Bible audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bible fan in Brazil is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Jesus.
The key figures that characterise the Bible profile in Brazil.
65.4% are female, 34.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 37.2 |
| Estimated audience size | 8,429,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Bible audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.2% |
| China | 7.7% |
| Brazil | 6.5% |
Where the Bible audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tocantins | ~70K | 1.31× | |
| 02 | Pernambuco | ~500K | 1.21× | |
| 03 | Federal District | ~200K | 1.17× | |
| 04 | Paraíba | ~200K | 1.11× | |
| 05 | Amazonas | ~200K | 1.10× | |
| 06 | Rio Grande do Norte | ~200K | 1.09× | |
| 07 | Maranhão | ~200K | 1.03× | |
| 08 | São Paulo | ~2M | 1.02× | |
| 09 | Alagoas | ~100K | 1.02× | |
| 10 | Rondônia | ~70K | 1.01× | |
| 11 | Sergipe | ~90K | 1.00× | |
| 12 | Minas Gerais | ~900K | 0.99× | |
| 13 | Espírito Santo | ~200K | 0.99× | |
| 14 | Acre | ~30K | 0.98× | |
| 15 | Roraima | ~20K | 0.98× | |
| 16 | Paraná | ~500K | 0.97× | |
| 17 | Piauí | ~100K | 0.97× | |
| 18 | Bahia | ~500K | 0.96× | |
| 19 | Mato Grosso do Sul | ~100K | 0.96× | |
| 20 | Amapá | ~30K | 0.95× | |
| 21 | Santa Catarina | ~400K | 0.92× | |
| 22 | Ceará | ~300K | 0.92× | |
| 23 | Pará | ~300K | 0.92× | |
| 24 | Goiás | ~300K | 0.91× | |
| 25 | Rio de Janeiro | ~700K | 0.90× | |
| 26 | Rio Grande do Sul | ~400K | 0.87× | |
| 27 | Mato Grosso | ~100K | 0.86× |
The strongest cross-interests of the Bible audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | King James Version | Politics & Society | 4.01× | ||
| 02 | Prayer | Politics & Society | 2.51× | ||
| 03 | Christian country music | Music & Radio | 2.33× | ||
| 04 | Pentecostalism | Politics & Society | 2.33× | ||
| 05 | southern gospel music | Music & Radio | 2.33× | ||
| 06 | Evangelism | Politics & Society | 2.20× | ||
| 07 | New Testament | Politics & Society | 2.17× | ||
| 08 | Evangelicalism | Politics & Society | 2.13× | ||
| 09 | Prophet | Business & Career | 2.11× | ||
| 10 | Protestantism | Politics & Society | 2.06× | ||
| 11 | Jerusalem | Travel & Leisure | 1.98× | ||
| 12 | Theology | Politics & Society | 1.95× | ||
| 13 | Hymn | Music & Radio | 1.78× | ||
| 14 | Christian Church | Politics & Society | 1.78× | ||
| 15 | Jesus | Politics & Society | 1.69× | ||
| 16 | Ancient history | Politics & Society | 1.68× | ||
| 17 | God | Politics & Society | 1.66× | ||
| 18 | Revenue | Business & Career | 1.62× | ||
| 19 | Ceará Sporting Club | Sports | 1.56× | ||
| 20 | Metaphysics | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Creativity | OPEN | 0.91× | |
| Mindfulness | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.41× | |
| Sustainability | BALANCE | 0.47× | |
| Luxury Orientation | PREMIUM | 0.48× |
Bible has an estimated audience of 8,429,785 people in Brazil, concentrated in São Paulo and Minas Gerais.
65.4% of Bible fans are female, 34.6% are male, with an average age of 37.2 years.
Bible fans show strongest brand affinity for Jesus (1.69×), God (1.66×), and Prayer (2.51×) over the country average.
Bible fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bible itself, the audience over-indexes on God (1.66×), Prayer (2.51×), Hymn (1.78×), and Ceará Sporting Club (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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