Bible Audience in Germany
Bible has an estimated audience of 2,069,656 people in Germany. 52.1% are female, 47.9% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business and industry, Transfermarkt, Sportschau, FIFA World Cup, UEFA Champions League.
The average Bible fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business and industry, Transfermarkt, Sportschau, with strongest over-indexing on Business and industry (1.51× the country average). Demographically, the Bible audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Bible fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 34.5 |
| Estimated audience size | 2,069,656 |
Audience persona
The typical Bible fan in Germany is balanced, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Business and industry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 573,650 | 1.27× |
| Baden-Württemberg | 355,792 | 1.26× |
| Bayern | 340,401 | 1.02× |
| Niedersachsen | 253,280 | 1.26× |
| Hessen | 171,641 | 1.09× |
| Rheinland-Pfalz | 122,596 | 1.18× |
| Sachsen | 99,124 | 0.98× |
| Berlin | 70,611 | 0.76× |
| Schleswig-Holstein | 65,675 | 0.88× |
| Brandenburg | 53,010 | 0.83× |
| Thüringen | 44,473 | 0.84× |
| Sachsen-Anhalt | 42,697 | 0.8× |
| Hamburg | 41,349 | 0.88× |
| Mecklenburg-Vorpommern | 29,444 | 0.75× |
| Saarland | 29,400 | 1.16× |
| Bremen | 18,494 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business and industry | 1.51× | Business & Career |
| Transfermarkt | 2.71× | Sports |
| Sportschau | 2.25× | Sports |
| FIFA World Cup | 1.7× | Sports |
| UEFA Champions League | 1.72× | Sports |
| SV Werder Bremen | 1.84× | Sports |
| Wikipedia | 1.67× | Internet & Social Media |
| Natural World | 1.66× | Fashion & Accessoires |
| Real Madrid C.F. | 1.68× | Sports |
| Adventure | 1.65× | Travel & Leisure |
| Airbnb | 1.54× | Travel & Leisure |
| Kickers | 2.67× | Literature |
| Training | 1.65× | Sports |
| Finch | 2.22× | Music & Radio |
| Tipico | 1.95× | Games |
| 2. Bundesliga | 1.55× | Sports |
| Premier League | 1.97× | Sports |
| Wikia | 2.82× | Internet & Social Media |
| Home construction | 1.75× | Home & Garden |
| VfB Stuttgart | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.35 |
| Spirituality | BALANCE | 2.32 |
| Early Adopter Mentality | POWER | 1.34 |
| Need for Security | CONSERVATISM | 1.28 |
| Patriotism | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| China | 7.7% |
| Brazil | 6.5% |
See Bible audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bible have in Germany?
Bible has an estimated audience of 2,069,656 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bible fans?
52.1% of Bible fans are female, 47.9% are male, with an average age of 34.5 years.
Which brands do Bible fans like most?
Bible fans show strongest brand affinity for Business and industry (1.51×), Transfermarkt (2.71×), and Sportschau (2.25×) over the country average.
Where do Bible fans live in Germany?
Bible fans in Germany are most concentrated in Nordrhein-Westfalen (reach 573,650), Baden-Württemberg (reach 355,792), and Bayern (reach 340,401). These three regions account for the largest share of the active audience.
What other brands do Bible fans also like?
Beyond Bible itself, the audience over-indexes on Transfermarkt (2.71×), Sportschau (2.25×), FIFA World Cup (1.7×), and UEFA Champions League (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.