Training Audience in Germany
Training has an estimated audience of 12,967,010 people in Germany. 57.3% are female, 42.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Preacher (comics), Esra Erol, Oliver Kahn, Euphonium.
The average Training fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Preacher (comics), Esra Erol, with strongest over-indexing on Progressive rock (2.17× the country average). Demographically, the Training audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.2 |
| Estimated audience size | 12,967,010 |
Audience persona
The typical Training fan in Germany is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,976,745 | 1.05× |
| Bayern | 2,211,062 | 1.06× |
| Baden-Württemberg | 1,928,534 | 1.09× |
| Niedersachsen | 1,257,825 | 1× |
| Hessen | 1,216,438 | 1.23× |
| Rheinland-Pfalz | 660,684 | 1.02× |
| Berlin | 657,285 | 1.13× |
| Sachsen | 611,448 | 0.96× |
| Schleswig-Holstein | 431,833 | 0.93× |
| Brandenburg | 424,596 | 1.06× |
| Sachsen-Anhalt | 300,989 | 0.9× |
| Hamburg | 297,637 | 1.02× |
| Thüringen | 290,814 | 0.88× |
| Mecklenburg-Vorpommern | 213,442 | 0.86× |
| Saarland | 143,993 | 0.9× |
| Bremen | 101,675 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.17× | Music & Radio |
| Preacher (comics) | 6.72× | Literature |
| Esra Erol | 4.48× | Movies & TV |
| Oliver Kahn | 2.51× | Sports |
| Euphonium | 6.59× | Music & Radio |
| Molly Hatchet | 7.6× | Music & Radio |
| Home Delivery | 1.63× | Food & Beverages |
| Hà Tĩnh | 6.81× | Travel & Leisure |
| Golem | 1.52× | Technology & Electronics |
| Hauptschule | 3.53× | Kids & Family |
| Information sensitivity | 2.38× | Technology & Electronics |
| Medieval fantasy | 4.76× | Literature |
| Jaguar F-Pace | 2.65× | Cars & Mobility |
| Glashütte | 1.75× | Travel & Leisure |
| Magazine (band) | 1.88× | Music & Radio |
| The Equalizer | 1.88× | Movies & TV |
| Google Home | 2.08× | Technology & Electronics |
| Hebe | 1.7× | Home & Garden |
| Throne of Glass | 2× | Literature |
| Lev Yashin | 3.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Sports Activity | POWER | 1.18 |
| Career Orientation | POWER | 1.13 |
| Spirituality | BALANCE | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Training have in Germany?
Training has an estimated audience of 12,967,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Training fans?
57.3% of Training fans are female, 42.7% are male, with an average age of 39.2 years.
Which brands do Training fans like most?
Training fans show strongest brand affinity for Progressive rock (2.17×), Preacher (comics) (6.72×), and Esra Erol (4.48×) over the country average.
Where do Training fans live in Germany?
Training fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,976,745), Bayern (reach 2,211,062), and Baden-Württemberg (reach 1,928,534). These three regions account for the largest share of the active audience.
What other brands do Training fans also like?
Beyond Training itself, the audience over-indexes on Preacher (comics) (6.72×), Esra Erol (4.48×), Oliver Kahn (2.51×), and Euphonium (6.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.