Rascasse Audience Intelligence

Training Audience in Germany

Name: Training — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Training in Germany — modelled from more than twelve digital signal sources. Training has an estimated audience of 12,967,010 people in Germany.

#103among Topic in Germany #18in Sports

The average Training fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Tagesschau, Volunteering, with strongest over-indexing on Kitchen (2.63× the country average).

Demographically, the Training audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Training fan in Germany is more female, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Kitchen.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Training profile in Germany.

Audience size

13M

in Germany

Gender

57.3%♀

42.7% male

Age

39.2

average years

Country rank

#177

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Training fans

57.3% are female, 42.7% are male, average age 39.2.

Fig. 02

Gender split

57.3%

Female

42.7%

Male

Demographic split for Training audience in Germany
Metric	Value
Female	57.3%
Male	42.7%
Average age	39.2
Estimated audience size	12,967,010

Fig. 03

Age distribution

Age distribution of the Training audience in Germany
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		22%
40-49		23%
50+		18%

Fig. 04

Worldwide distribution

4.8%

of the worldwide Training audience comes from Germany.

Worldwide audience distribution share by country for Training
Country	Share
United States	24.8%
Japan	7.6%
United Kingdom	6.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Training audience in Germany is strongest.

Fig. 05

Top regions by affinity

Training fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~1M	1.23×
02	Berlin	~700K	1.13×
03	Baden-Württemberg	~2M	1.09×
04	Bayern	~2M	1.06×
05	Nordrhein-Westfalen	~3M	1.05×
06	Brandenburg	~400K	1.05×
07	Rheinland-Pfalz	~700K	1.02×
08	Hamburg	~300K	1.01×
09	Niedersachsen	~1.5M	1.00×
10	Sachsen	~600K	0.96×
11	Bremen	~100K	0.94×
12	Schleswig-Holstein	~400K	0.93×
13	Saarland	~100K	0.92×
14	Sachsen-Anhalt	~300K	0.91×
15	Thüringen	~300K	0.89×
16	Mecklenburg-Vorpommern	~200K	0.88×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Training audience
#	Interest	Category	×
01	Public administration	Business & Career	6.32×
02	Arnold Schwarzenegger	Movies & TV	3.73×
03	Allgäu	Travel & Leisure	3.71×
04	Sports betting	Games	3.70×
05	Motor oil	Cars & Mobility	3.42×
06	Tour de France	Sports	3.24×
07	Volunteering	Politics & Society	3.10×
08	Satire	Literature	2.72×
09	Employment agency	Business & Career	2.70×
10	Kitchen	Home & Garden	2.63×
11	Flowering plant	Home & Garden	2.63×
12	RTL Television	Movies & TV	2.43×
13	High school	Business & Career	2.28×
14	Ryanair	Travel & Leisure	2.03×
15	Tipico	Games	1.91×
16	Tagesschau	Movies & TV	1.86×
17	LinkedIn	Internet & Social Media	1.86×
18	Transfermarkt	Sports	1.80×
19	Sportschau	Sports	1.60×
20	Lieferando.de	Food & Beverages	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Training audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.43×
Career Orientation	POWER	1.41×
Spirituality	BALANCE	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Training audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.69×
Creativity	OPEN	0.79×
Luxury Orientation	PREMIUM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Training have in Germany?

Training has an estimated audience of 12,967,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Training fans?

57.3% of Training fans are female, 42.7% are male, with an average age of 39.2 years.

Which brands do Training fans like most?

Training fans show strongest brand affinity for Kitchen (2.63×), Tagesschau (1.86×), and Volunteering (3.1×) over the country average.

Where do Training fans live in Germany?

Training fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Training fans also like?

Beyond Training itself, the audience over-indexes on Tagesschau (1.86×), Volunteering (3.1×), LinkedIn (1.86×), and Tour de France (3.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Training audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →