Training Audience in Mexico
Training has an estimated audience of 6,272,428 people in Mexico. 49.2% are female, 50.8% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Catholic Church, Banana, Puma, Travel agency.
The average Training fan in Mexico is 34.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Catholic Church, Banana, with strongest over-indexing on Mobile payment (5.26× the country average). Demographically, the Training audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 34.2 |
| Estimated audience size | 6,272,428 |
Audience persona
The typical Training fan in Mexico is balanced, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,399,868 | 1.63× |
| Distrito Federal | 981,160 | 1.19× |
| Jalisco | 566,627 | 1.22× |
| Nuevo Leon | 421,110 | 1.12× |
| Puebla | 408,662 | 1.23× |
| Veracruz (state) | 382,230 | 1.04× |
| Guanajuato | 325,782 | 1.1× |
| Baja California | 301,396 | 1.16× |
| Chihuahua | 204,568 | 0.94× |
| Coahuila de Zaragoza | 188,128 | 1× |
| Michoacan de Ocampo | 187,470 | 0.86× |
| Chiapas | 184,647 | 0.98× |
| Yucatan | 152,052 | 1.17× |
| Hidalgo | 148,670 | 0.98× |
| Guerrero | 119,507 | 0.75× |
| Morelos | 107,500 | 0.99× |
| Aguascalientes | 90,137 | 1.13× |
| Durango | 61,517 | 0.71× |
| Tlaxcala | 55,340 | 0.77× |
| Zacatecas | 51,413 | 0.65× |
| Campeche | 49,483 | 1.04× |
| Baja California Sur | 49,287 | 0.98× |
| Nayarit | 44,933 | 0.74× |
| Colima | 25,638 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.26× | Business & Career |
| Catholic Church | 2.88× | Politics & Society |
| Banana | 3.24× | Food & Beverages |
| Puma | 2.63× | Fashion & Accessoires |
| Travel agency | 3.33× | Travel & Leisure |
| Dentistry | 3.64× | Business & Career |
| Sarcasm | 3.03× | Politics & Society |
| El País | 3.42× | News |
| MSN | 2.5× | News |
| Anti-aging cream | 3.36× | Beauty & Wellness |
| Doctor of Medicine | 4.03× | Business & Career |
| Office 365 | 3.01× | Technology & Electronics |
| Freeware | 2.81× | Technology & Electronics |
| Google Drive | 3.19× | Technology & Electronics |
| Sexology | 3.4× | Kids & Family |
| Stone Island | 20× | Fashion & Accessoires |
| Game consoles | 1.89× | Technology & Electronics |
| Fast food | 1.51× | Food & Beverages |
| Local news | 4.35× | News |
| Art jewelry | 2.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.19 |
| Family Orientation | CONSERVATISM | 2.05 |
| Quality Awareness | PREMIUM | 1.98 |
| Risk Appetite | THRILL | 1.89 |
| Price Sensitivity | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Training have in Mexico?
Training has an estimated audience of 6,272,428 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Training fans?
49.2% of Training fans are female, 50.8% are male, with an average age of 34.2 years.
Which brands do Training fans like most?
Training fans show strongest brand affinity for Mobile payment (5.26×), Catholic Church (2.88×), and Banana (3.24×) over the country average.
Where do Training fans live in Mexico?
Training fans in Mexico are most concentrated in State of Mexico (reach 1,399,868), Distrito Federal (reach 981,160), and Jalisco (reach 566,627). These three regions account for the largest share of the active audience.
What other brands do Training fans also like?
Beyond Training itself, the audience over-indexes on Catholic Church (2.88×), Banana (3.24×), Puma (2.63×), and Travel agency (3.33×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.