Training Audience in Mexico
Training has an estimated audience of 6,272,428 people in Mexico. 49.2% are female, 50.8% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
The average Training fan in Mexico is 34.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (427.13× the country average). Demographically, the Training audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 34.2 |
| Estimated audience size | 6,272,428 |
Audience persona
The typical Training fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Training fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 1.61× |
| Distrito Federal | ~1M | 1.18× |
| Jalisco | ~600K | 1.21× |
| Nuevo Leon | ~400K | 1.11× |
| Puebla | ~400K | 1.2× |
| Veracruz (state) | ~400K | 1.03× |
| Guanajuato | ~300K | 1.09× |
| Baja California | ~300K | 1.14× |
| Chihuahua | ~200K | 0.95× |
| Michoacan de Ocampo | ~200K | 0.89× |
| Coahuila de Zaragoza | ~200K | 1× |
| Chiapas | ~200K | 0.99× |
| Hidalgo | ~100K | 0.98× |
| Yucatan | ~100K | 1.13× |
| Guerrero | ~100K | 0.84× |
| Morelos | ~100K | 0.99× |
| Aguascalientes | ~90K | 1.09× |
| Durango | ~70K | 0.83× |
| Zacatecas | ~70K | 0.82× |
| Tlaxcala | ~60K | 0.87× |
| Nayarit | ~50K | 0.86× |
| Baja California Sur | ~50K | 0.99× |
| Campeche | ~50K | 1.02× |
| Colima | ~30K | 0.85× |
Top brand affinities of Training fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 427.13× | Travel & Leisure |
| Shopping and fashion | 129.79× | Shopping |
| Game consoles | 79.65× | Technology & Electronics |
| Catholic Church | 67.85× | Politics & Society |
| Exfoliation (cosmetology) | 128.87× | Beauty & Wellness |
| Travel agency | 50.15× | Travel & Leisure |
| Sarcasm | 47.2× | Politics & Society |
| Valentine's Day | 92.27× | Kids & Family |
| Banana | 38.35× | Food & Beverages |
| Mobile game | 34.6× | Games |
| El País | 41.3× | News |
| Dentistry | 41.3× | Business & Career |
| Broadcasting of sports events | 41.3× | Movies & TV |
| Daily Horoscope | 396.19× | Internet & Social Media |
| Love & Sex | 39.34× | Kids & Family |
| Sexology | 25.23× | Kids & Family |
| Freeware | 19.69× | Technology & Electronics |
| Zoom lens | 26.56× | Technology & Electronics |
| Breastfeeding | 21.31× | Kids & Family |
| Papaya | 22.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 14.25 |
| Travelling | THRILL | 13.44 |
| Urban Lifestyle | OPEN | 3.92 |
| Design Affinity | PREMIUM | 2.43 |
| Risk Appetite | THRILL | 2.4 |
| Career Orientation | POWER | 2.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Training have in Mexico?
Training has an estimated audience of 6,272,428 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Training fans?
49.2% of Training fans are female, 50.8% are male, with an average age of 34.2 years.
Which brands do Training fans like most?
Training fans show strongest brand affinity for Costa Rica (427.13×), Shopping and fashion (129.79×), and Game consoles (79.65×) over the country average.
Where do Training fans live in Mexico?
Training fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Training fans also like?
Beyond Training itself, the audience over-indexes on Shopping and fashion (129.79×), Game consoles (79.65×), Catholic Church (67.85×), and Exfoliation (cosmetology) (128.87×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.