Training Audience in Spain
Training has an estimated audience of 8,221,644 people in Spain. 56.0% are female, 44.0% are male, average age 43.5. Top brand affinities: Singer-songwriter, Sports nutrition, Livemusic, High-intensity interval training, Oncology.
Top brand affinities include Singer-songwriter, Sports nutrition, Livemusic, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Training audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.5 |
| Estimated audience size | 8,221,644 |
Audience persona
The typical Training fan in Spain is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 3.55× | Music & Radio |
| High-intensity interval training | 5.68× | Sports |
| Oncology | 5.64× | Health |
| Iberia (airline) | 1.53× | Travel & Leisure |
| 1.63× | Internet & Social Media | |
| Hair conditioner | 3.4× | Beauty & Wellness |
| Local food | 2.3× | Food & Beverages |
| Kundalini yoga | 4.05× | Health |
| Movistar | 1.74× | Technology & Electronics |
| Nonprofit organization | 2.23× | Politics & Society |
| MSN | 1.9× | News |
| Volunteering | 2.65× | Politics & Society |
| Lunch | 2.41× | Food & Beverages |
| Airbnb | 1.66× | Travel & Leisure |
| CAC 40 | 1.93× | Business & Career |
| Stradivarius | 1.68× | Shopping |
| Fast food | 1.54× | Food & Beverages |
| TEZENIS | 3.18× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.48 |
| Community Orientation | OPEN | 1.97 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Travelling | THRILL | 1.39 |
| Career Orientation | POWER | 1.34 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.