A data profile of the people who buy, follow and care about ALSA (bus company) in Spain — modelled from more than twelve digital signal sources. ALSA (bus company) has an estimated audience of 5,384,813 people in Spain.
The average ALSA (bus company) fan in Spain is 37.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Castile and León.
Top brand affinities include BBVA, FlixBus, Bankinter, with strongest over-indexing on BBVA (1.55× the country average).
Demographically, the ALSA (bus company) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical ALSA (bus company) fan in Spain is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the ALSA (bus company) profile in Spain.
65.2% are female, 34.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 37.6 |
| Estimated audience size | 5,384,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide ALSA (bus company) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 76.6% |
| France | 2.3% |
| Portugal | 2.2% |
Where the ALSA (bus company) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~300K | 2.72× | |
| 02 | Cantabria | ~100K | 1.95× | |
| 03 | Castile and León | ~400K | 1.80× | |
| 04 | Basque Autonomous Country | ~300K | 1.48× | |
| 05 | La Rioja | ~40K | 1.14× | |
| 06 | Extremadura | ~100K | 1.02× | |
| 07 | Andalusia | ~1M | 0.91× | |
| 08 | Navarre | ~60K | 0.86× | |
| 09 | Aragon | ~100K | 0.83× | |
| 10 | Region of Murcia | ~100K | 0.80× | |
| 11 | Community of Madrid | ~700K | 0.78× | |
| 12 | Castilla-La Mancha | ~200K | 0.71× | |
| 13 | Comunidad Valenciana | ~400K | 0.62× | |
| 14 | Galicia | ~100K | 0.55× | |
| 15 | Catalonia | ~400K | 0.37× | |
| 16 | Balearic Islands | ~40K | 0.25× | |
| 17 | Canary Islands | ~50K | 0.20× |
The strongest cross-interests of the ALSA (bus company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FlixBus | Cars & Mobility | 8.98× | ||
| 02 | BlaBlaCar | Cars & Mobility | 4.03× | ||
| 03 | Volotea | Travel & Leisure | 3.18× | ||
| 04 | Air Europa | Travel & Leisure | 3.05× | ||
| 05 | EasyJet | Travel & Leisure | 3.00× | ||
| 06 | Bankinter | Business & Career | 2.81× | ||
| 07 | Ryanair | Travel & Leisure | 2.64× | ||
| 08 | FilmAffinity | Movies & TV | 2.59× | ||
| 09 | EDreams | Travel & Leisure | 2.51× | ||
| 10 | InfoJobs | Business & Career | 2.17× | ||
| 11 | Real Oviedo | Sports | 2.06× | ||
| 12 | Take-out | Food & Beverages | 1.92× | ||
| 13 | Vueling | Travel & Leisure | 1.91× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 1.84× | ||
| 15 | Caixabank | Business & Career | 1.77× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.74× | ||
| 17 | Spanish language | Politics & Society | 1.71× | ||
| 18 | Canada | Travel & Leisure | 1.57× | ||
| 19 | BBVA | Business & Career | 1.55× | ||
| 20 | Harry Potter | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.86× | |
| Travelling | THRILL | 1.54× | |
| Urban Lifestyle | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| DIY Mentality | THRILL | 1.01× | |
| Luxury Orientation | PREMIUM | 1.09× |
ALSA (bus company)'s target market in Spain covers an estimated 5,384,813 people, concentrated in Andalusia and Community of Madrid.
65.2% of the ALSA (bus company) audience are female, 34.8% are male, with an average age of 37.6 years.
ALSA (bus company) fans show strongest brand affinity for BBVA (1.55×), FlixBus (8.98×), and Bankinter (2.81×) over the country average.
ALSA (bus company) fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~700K), and Castile and León (reach ~400K). These three regions account for the largest share of the active audience.
Beyond ALSA (bus company) itself, the audience over-indexes on FlixBus (8.98×), Bankinter (2.81×), Ryanair (2.64×), and Air Europa (3.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for ALSA (bus company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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