ALSA (bus company) Target Market in Spain
ALSA (bus company) has an estimated audience of 5,384,813 people in Spain. 65.2% are female, 34.8% are male, average age 37.6. Top regions: Andalusia, Community of Madrid, Castile and León. Top brand affinities: FlixBus, BBVA, Bankinter, Air Europa, Ryanair.
The average ALSA (bus company) fan in Spain is 37.6 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Castile and León. Top brand affinities include FlixBus, BBVA, Bankinter, with strongest over-indexing on FlixBus (8.98× the country average). Demographically, the ALSA (bus company) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Customer demographics of ALSA (bus company)
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 37.6 |
| Estimated audience size | 5,384,813 |
Audience persona
The typical ALSA (bus company) fan in Spain is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
ALSA (bus company) customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~1M | 0.91× |
| Community of Madrid | ~700K | 0.78× |
| Castile and León | ~400K | 1.8× |
| Comunidad Valenciana | ~400K | 0.62× |
| Catalonia | ~400K | 0.37× |
| Principality of Asturias | ~300K | 2.72× |
| Basque Autonomous Country | ~300K | 1.48× |
| Castilla-La Mancha | ~200K | 0.71× |
| Region of Murcia | ~100K | 0.8× |
| Galicia | ~100K | 0.55× |
| Cantabria | ~100K | 1.95× |
| Extremadura | ~100K | 1.02× |
| Aragon | ~100K | 0.83× |
| Navarre | ~60K | 0.86× |
| Canary Islands | ~50K | 0.2× |
| La Rioja | ~40K | 1.14× |
| Balearic Islands | ~40K | 0.25× |
Top brand affinities of the ALSA (bus company) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 8.98× | Cars & Mobility |
| BBVA | 1.55× | Business & Career |
| Bankinter | 2.81× | Business & Career |
| Air Europa | 3.05× | Travel & Leisure |
| Ryanair | 2.64× | Travel & Leisure |
| BlaBlaCar | 4.03× | Cars & Mobility |
| Spanish language | 1.71× | Politics & Society |
| FilmAffinity | 2.59× | Movies & TV |
| Real Oviedo | 2.06× | Sports |
| EDreams | 2.51× | Travel & Leisure |
| Ticketmaster | 2.59× | Travel & Leisure |
| Volotea | 3.18× | Travel & Leisure |
| Take-out | 1.92× | Food & Beverages |
| EasyJet | 3× | Travel & Leisure |
| Vueling | 1.91× | Travel & Leisure |
| InfoJobs | 2.17× | Business & Career |
| Harry Potter | 1.5× | Movies & TV |
| Canada | 1.57× | Travel & Leisure |
| 100 Montaditos | 3.06× | Food & Beverages |
| Caixabank | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.86 |
| Travelling | THRILL | 1.54 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Urban Lifestyle | OPEN | 1.51 |
| Individualism | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 76.8% |
| France | 2.3% |
| Portugal | 2.2% |
See ALSA (bus company) audiences in other countries
- ALSA (bus company) — Germany
- ALSA (bus company) — United States
- ALSA (bus company) — United Kingdom
- ALSA (bus company) — France
- ALSA (bus company) — Italy
- ALSA (bus company) — Brazil
- ALSA (bus company) — Japan
- ALSA (bus company) — South Korea
- ALSA (bus company) — India
- ALSA (bus company) — Canada
- ALSA (bus company) — Mexico
More Public transport audiences in Spain
- Ouigo (5,587,421)
- Madrid Metro (1,874,486)
- Cercanías (1,386,880)
- FlixBus (1,118,007)
- Eurostar (513,595)
Frequently asked questions
Who is ALSA (bus company)'s target market in Spain?
ALSA (bus company)'s target market in Spain covers an estimated 5,384,813 people, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of ALSA (bus company) customers?
65.2% of the ALSA (bus company) audience are female, 34.8% are male, with an average age of 37.6 years.
Which brands do ALSA (bus company) fans like most?
ALSA (bus company) fans show strongest brand affinity for FlixBus (8.98×), BBVA (1.55×), and Bankinter (2.81×) over the country average.
Where do ALSA (bus company) fans live in Spain?
ALSA (bus company) fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~700K), and Castile and León (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do ALSA (bus company) fans also like?
Beyond ALSA (bus company) itself, the audience over-indexes on BBVA (1.55×), Bankinter (2.81×), Air Europa (3.05×), and Ryanair (2.64×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for ALSA (bus company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.