A data profile of the people who buy, follow and care about Volotea in Spain — modelled from more than twelve digital signal sources. Volotea has an estimated audience of 2,992,244 people in Spain.
The average Volotea fan in Spain is 46.2 years old, balanced, and lives primarily in Principality of Asturias.
The audience is concentrated in Principality of Asturias, Andalusia, Basque Autonomous Country.
Top brand affinities include Fire pit, Air Europa, Saint Barthélemy, with strongest over-indexing on Fire pit (184.02× the country average).
Demographically, the Volotea audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Volotea fan in Spain is balanced, around 46.2 years old, with strong Design Affinity tendencies and a notable affinity for Fire pit.
The key figures that characterise the Volotea profile in Spain.
49.6% are female, 50.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 46.2 |
| Estimated audience size | 2,992,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 39% |
Where the Volotea audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~400K | 5.35× | |
| 02 | Basque Autonomous Country | ~300K | 2.40× | |
| 03 | Cantabria | ~70K | 2.10× | |
| 04 | Balearic Islands | ~70K | 0.92× | |
| 05 | Navarre | ~30K | 0.83× | |
| 06 | Region of Murcia | ~60K | 0.66× | |
| 07 | La Rioja | ~10K | 0.65× | |
| 08 | Galicia | ~80K | 0.62× | |
| 09 | Andalusia | ~300K | 0.55× | |
| 10 | Comunidad Valenciana | ~200K | 0.54× | |
| 11 | Canary Islands | ~70K | 0.51× | |
| 12 | Castile and León | ~60K | 0.46× | |
| 13 | Community of Madrid | ~200K | 0.40× | |
| 14 | Aragon | ~30K | 0.38× | |
| 15 | Catalonia | ~200K | 0.36× | |
| 16 | Extremadura | ~10K | 0.21× | |
| 17 | Castilla-La Mancha | ~20K | 0.18× |
The strongest cross-interests of the Volotea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fire pit | Home & Garden | 184.02× | ||
| 02 | Samos | Travel & Leisure | 87.05× | ||
| 03 | Saint Barthélemy | Travel & Leisure | 84.53× | ||
| 04 | Jaipur | Travel & Leisure | 83.54× | ||
| 05 | Skiathos | Travel & Leisure | 77.23× | ||
| 06 | British Virgin Islands | Travel & Leisure | 64.71× | ||
| 07 | Saint Vincent and the Grenadines | Travel & Leisure | 62.96× | ||
| 08 | Cagliari | Travel & Leisure | 55.55× | ||
| 09 | Saint-Tropez | Travel & Leisure | 52.97× | ||
| 10 | French Polynesia | Travel & Leisure | 52.88× | ||
| 11 | Metrocentro | Shopping | 50.50× | ||
| 12 | Bora Bora | Travel & Leisure | 48.58× | ||
| 13 | Rhodes | Travel & Leisure | 43.11× | ||
| 14 | Eurowings | Travel & Leisure | 39.37× | ||
| 15 | Tulum, Quintana Roo | Travel & Leisure | 38.29× | ||
| 16 | Positano | Travel & Leisure | 37.36× | ||
| 17 | Aer Lingus | Travel & Leisure | 36.93× | ||
| 18 | Air Europa | Travel & Leisure | 15.98× | ||
| 19 | Vueling | Travel & Leisure | 9.77× | ||
| 20 | Google Flights | Travel & Leisure | 8.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.93× | |
| Travelling | THRILL | 1.28× | |
| Price Sensitivity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Social Media Usage | JOY | 0.82× |
Volotea's target market in Spain covers an estimated 2,992,244 people, concentrated in Principality of Asturias and Andalusia.
49.6% of the Volotea audience are female, 50.4% are male, with an average age of 46.2 years.
Volotea fans show strongest brand affinity for Fire pit (184.02×), Air Europa (15.98×), and Saint Barthélemy (84.53×) over the country average.
Volotea fans in Spain are most concentrated in Principality of Asturias (reach ~400K), Andalusia (reach ~300K), and Basque Autonomous Country (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Volotea itself, the audience over-indexes on Air Europa (15.98×), Saint Barthélemy (84.53×), Eurowings (39.37×), and Vueling (9.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Volotea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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