A data profile of the people who buy, follow and care about Google Flights in Spain — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 3,841,262 people in Spain.
The average Google Flights fan in Spain is 46.8 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Ryanair, Wizz Air, MSC Armonia, with strongest over-indexing on Ryanair (5.1× the country average).
Demographically, the Google Flights audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Google Flights fan in Spain is balanced, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Google Flights profile in Spain.
51.9% are female, 48.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 46.8 |
| Estimated audience size | 3,841,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide Google Flights audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 7.3% |
| United Kingdom | 3.6% |
Where the Google Flights audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 1.88× | |
| 02 | Community of Madrid | ~1M | 1.82× | |
| 03 | Catalonia | ~1M | 1.68× | |
| 04 | Comunidad Valenciana | ~500K | 1.22× | |
| 05 | Canary Islands | ~200K | 1.17× | |
| 06 | Basque Autonomous Country | ~200K | 1.11× | |
| 07 | Andalusia | ~800K | 1.03× | |
| 08 | Galicia | ~200K | 0.97× | |
| 09 | Aragon | ~80K | 0.80× | |
| 10 | Cantabria | ~40K | 0.76× | |
| 11 | Region of Murcia | ~100K | 0.75× | |
| 12 | Navarre | ~40K | 0.75× | |
| 13 | Castile and León | ~100K | 0.70× | |
| 14 | Principality of Asturias | ~60K | 0.69× | |
| 15 | Castilla-La Mancha | ~100K | 0.62× | |
| 16 | La Rioja | ~20K | 0.62× | |
| 17 | Extremadura | ~40K | 0.46× |
The strongest cross-interests of the Google Flights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International Civil Aviation Organization | Travel & Leisure | 39.37× | ||
| 02 | Grits | Food & Beverages | 37.63× | ||
| 03 | MSC Armonia | Travel & Leisure | 35.35× | ||
| 04 | Germanwings | Travel & Leisure | 33.86× | ||
| 05 | MSC Divina | Travel & Leisure | 30.93× | ||
| 06 | MSC Magnifica | Travel & Leisure | 30.69× | ||
| 07 | MSC Sinfonia | Travel & Leisure | 24.31× | ||
| 08 | MSC Fantasia | Travel & Leisure | 21.01× | ||
| 09 | Travelocity | Travel & Leisure | 19.74× | ||
| 10 | United Airlines | Travel & Leisure | 12.83× | ||
| 11 | Low-cost carrier | Travel & Leisure | 11.23× | ||
| 12 | Wizz Air | Travel & Leisure | 10.03× | ||
| 13 | American Airlines | Travel & Leisure | 7.61× | ||
| 14 | Lufthansa | Travel & Leisure | 7.38× | ||
| 15 | Lonely Planet | Travel & Leisure | 6.60× | ||
| 16 | MSC Cruises | Travel & Leisure | 6.24× | ||
| 17 | Ryanair | Travel & Leisure | 5.10× | ||
| 18 | EasyJet | Travel & Leisure | 4.48× | ||
| 19 | Logitravel | Travel & Leisure | 4.42× | ||
| 20 | Skyscanner | Travel & Leisure | 4.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.72× | |
| Design Affinity | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Spirituality | BALANCE | 0.78× | |
| Urban Lifestyle | OPEN | 0.80× |
Google Flights has an estimated audience of 3,841,262 people in Spain, concentrated in Community of Madrid and Catalonia.
51.9% of Google Flights fans are female, 48.1% are male, with an average age of 46.8 years.
Google Flights fans show strongest brand affinity for Ryanair (5.1×), Wizz Air (10.03×), and MSC Armonia (35.35×) over the country average.
Google Flights fans in Spain are most concentrated in Community of Madrid (reach ~1M), Catalonia (reach ~1M), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Google Flights itself, the audience over-indexes on Wizz Air (10.03×), MSC Armonia (35.35×), Low-cost carrier (11.23×), and International Civil Aviation Organization (39.37×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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