A data profile of the people who buy, follow and care about Skyscanner in Spain — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 2,843,295 people in Spain.
The average Skyscanner fan in Spain is 44.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Travel website, UEFA Champions League, Vueling, with strongest over-indexing on Travel website (3.05× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Skyscanner fan in Spain is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Travel website.
The key figures that characterise the Skyscanner profile in Spain.
60.2% are female, 39.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.9 |
| Estimated audience size | 2,843,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 31% |
Where the Skyscanner audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~200K | 1.55× | |
| 02 | Balearic Islands | ~100K | 1.42× | |
| 03 | Catalonia | ~600K | 1.21× | |
| 04 | Canary Islands | ~200K | 1.15× | |
| 05 | Community of Madrid | ~500K | 1.13× | |
| 06 | Galicia | ~100K | 1.12× | |
| 07 | Comunidad Valenciana | ~400K | 1.11× | |
| 08 | Andalusia | ~600K | 1.09× | |
| 09 | Navarre | ~30K | 0.98× | |
| 10 | Region of Murcia | ~90K | 0.95× | |
| 11 | Cantabria | ~30K | 0.88× | |
| 12 | Aragon | ~70K | 0.87× | |
| 13 | Principality of Asturias | ~60K | 0.86× | |
| 14 | La Rioja | ~10K | 0.81× | |
| 15 | Castile and León | ~90K | 0.73× | |
| 16 | Castilla-La Mancha | ~70K | 0.62× | |
| 17 | Extremadura | ~30K | 0.54× |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 3.05× | ||
| 02 | Backpacking (travel) | Travel & Leisure | 2.97× | ||
| 03 | Volotea | Travel & Leisure | 2.88× | ||
| 04 | Trivago | Travel & Leisure | 2.32× | ||
| 05 | Vueling | Travel & Leisure | 2.19× | ||
| 06 | Arsenal F.C. | Sports | 2.17× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.94× | ||
| 08 | Spanish cuisine | Food & Beverages | 1.93× | ||
| 09 | Airbnb | Travel & Leisure | 1.90× | ||
| 10 | Travel Adventures | Travel & Leisure | 1.85× | ||
| 11 | UEFA Champions League | Sports | 1.84× | ||
| 12 | Ryanair | Travel & Leisure | 1.82× | ||
| 13 | Home construction | Home & Garden | 1.82× | ||
| 14 | Lodging | Travel & Leisure | 1.80× | ||
| 15 | Airplane | Cars & Mobility | 1.78× | ||
| 16 | Self-awareness | Health | 1.72× | ||
| 17 | Small business | Business & Career | 1.70× | ||
| 18 | Parenting | Kids & Family | 1.57× | ||
| 19 | Spotify | Internet & Social Media | 1.56× | ||
| 20 | Beaches | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.77× | |
| Design Affinity | PREMIUM | 1.41× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.95× | |
| Indulgence | JOY | 1.02× |
Skyscanner has an estimated audience of 2,843,295 people in Spain, concentrated in Catalonia and Andalusia.
60.2% of Skyscanner fans are female, 39.8% are male, with an average age of 44.9 years.
Skyscanner fans show strongest brand affinity for Travel website (3.05×), UEFA Champions League (1.84×), and Vueling (2.19×) over the country average.
Skyscanner fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Skyscanner itself, the audience over-indexes on UEFA Champions League (1.84×), Vueling (2.19×), Airbnb (1.9×), and Spotify (1.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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