A data profile of the people who buy, follow and care about Spanish cuisine in Spain — modelled from more than twelve digital signal sources. Spanish cuisine has an estimated audience of 4,707,707 people in Spain.
The average Spanish cuisine fan in Spain is 48.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Latin American cuisine, Mediterranean cuisine, Retail banking, with strongest over-indexing on Latin American cuisine (7.15× the country average).
Demographically, the Spanish cuisine audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Spanish cuisine fan in Spain is more female, around 48.0 years old, with strong Indulgence tendencies and a notable affinity for Latin American cuisine.
The key figures that characterise the Spanish cuisine profile in Spain.
59.0% are female, 41.0% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 48.0 |
| Estimated audience size | 4,707,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Spanish cuisine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 10.2% |
| Brazil | 7.1% |
Where the Spanish cuisine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.58× | |
| 02 | Community of Madrid | ~1M | 1.28× | |
| 03 | Balearic Islands | ~200K | 1.27× | |
| 04 | La Rioja | ~40K | 1.14× | |
| 05 | Comunidad Valenciana | ~600K | 1.12× | |
| 06 | Canary Islands | ~300K | 1.08× | |
| 07 | Cantabria | ~60K | 1.01× | |
| 08 | Navarre | ~60K | 1.01× | |
| 09 | Extremadura | ~100K | 0.99× | |
| 10 | Andalusia | ~900K | 0.98× | |
| 11 | Principality of Asturias | ~100K | 0.97× | |
| 12 | Region of Murcia | ~200K | 0.95× | |
| 13 | Aragon | ~100K | 0.95× | |
| 14 | Castilla-La Mancha | ~200K | 0.94× | |
| 15 | Castile and León | ~200K | 0.93× | |
| 16 | Galicia | ~200K | 0.91× | |
| 17 | Basque Autonomous Country | ~200K | 0.90× |
The strongest cross-interests of the Spanish cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 8.18× | ||
| 02 | Retail banking | Business & Career | 7.39× | ||
| 03 | Latin American cuisine | Food & Beverages | 7.15× | ||
| 04 | Camcorders | Technology & Electronics | 5.58× | ||
| 05 | Greek cuisine | Food & Beverages | 5.21× | ||
| 06 | German cuisine | Food & Beverages | 5.08× | ||
| 07 | Mediterranean cuisine | Food & Beverages | 4.68× | ||
| 08 | Mexican cuisine | Food & Beverages | 4.36× | ||
| 09 | Aviation | Business & Career | 3.83× | ||
| 10 | Soft drinks | Food & Beverages | 3.51× | ||
| 11 | Dancehalls | Music & Radio | 3.44× | ||
| 12 | Rabbits | Pets & Animals | 3.04× | ||
| 13 | Fashion show | Fashion & Accessoires | 2.87× | ||
| 14 | Seafood | Food & Beverages | 2.75× | ||
| 15 | Boating | Travel & Leisure | 2.72× | ||
| 16 | Volunteering | Politics & Society | 2.71× | ||
| 17 | Local food | Food & Beverages | 2.47× | ||
| 18 | Italian cuisine | Food & Beverages | 2.32× | ||
| 19 | Gourmet Foods | Food & Beverages | 2.14× | ||
| 20 | FIFA World Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.80× | |
| Pet Ownership | JOY | 0.85× |
Spanish cuisine has an estimated audience of 4,707,707 people in Spain, concentrated in Catalonia and Community of Madrid.
59.0% of Spanish cuisine fans are female, 41.0% are male, with an average age of 48.0 years.
Spanish cuisine fans show strongest brand affinity for Latin American cuisine (7.15×), Mediterranean cuisine (4.68×), and Retail banking (7.39×) over the country average.
Spanish cuisine fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Spanish cuisine itself, the audience over-indexes on Mediterranean cuisine (4.68×), Retail banking (7.39×), Middle Eastern cuisine (8.18×), and Aviation (3.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spanish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.