Spanish cuisine Audience in United States

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Spanish cuisine has an estimated audience of 10,315,202 people in United States. 61.3% are female, 38.7% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Middle Eastern cuisine, German cuisine, Greek cuisine, Korean cuisine, Vietnamese cuisine.

The average Spanish cuisine fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Middle Eastern cuisine, German cuisine, Greek cuisine, with strongest over-indexing on Middle Eastern cuisine (17.14× the country average). Demographically, the Spanish cuisine audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Spanish cuisine fans

Demographic split for Spanish cuisine audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.4
Estimated audience size10,315,202

Audience persona

The typical Spanish cuisine fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Middle Eastern cuisine.

Top regions in United States

Top regions ranked by reach for Spanish cuisine in United States
RegionReachAffinity
California1,512,6241.33×
Texas1,050,9541.19×
Florida891,5731.28×
New York801,1861.39×
Pennsylvania366,6301.06×
Illinois361,2291.05×
New Jersey343,0311.31×
North Carolina325,4931.05×
Georgia324,6171.02×
Washington301,3131.46×
Virginia287,4601.14×
Ohio251,5430.79×
Michigan239,8280.89×
Massachusetts221,8071.09×
Tennessee185,8740.9×
Arizona182,4340.87×
Colorado181,1891.11×
Maryland175,1440.99×
Indiana160,6790.85×
Missouri148,2020.89×
Wisconsin135,0620.87×
Minnesota130,0750.88×
Oregon124,2761.05×
South Carolina121,7210.78×
Alabama120,3860.84×
Connecticut115,0861.11×
Louisiana109,2610.82×
Oklahoma100,2270.88×
Kentucky96,4950.75×
Nevada94,4120.95×
Utah92,6501×
Iowa70,8030.83×
Kansas68,8440.85×
Mississippi65,2050.77×
Arkansas60,1550.71×
New Mexico54,8371.06×
Idaho49,7090.96×
Washington, District of Columbia46,8651.51×
Hawaii42,0060.95×
Nebraska40,0910.78×
West Virginia37,2670.78×
New Hampshire35,8240.88×
Rhode Island31,2980.95×
Maine31,2790.85×
Montana28,8171.01×
Alaska26,8591.22×
North Dakota24,2331.14×
Vermont22,6821.25×
South Dakota21,3330.89×
Delaware20,6520.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spanish cuisine audience
BrandAffinityCategory
Middle Eastern cuisine17.14×Food & Beverages
German cuisine11.8×Food & Beverages
Greek cuisine13.14×Food & Beverages
Korean cuisine9.83×Food & Beverages
Vietnamese cuisine10.76×Food & Beverages
Thai cuisine9.06×Food & Beverages
Macy's3.16×Shopping
Japanese cuisine5.94×Food & Beverages
Energy drinks5.93×Food & Beverages
Foodservice4.85×Food & Beverages
Euphoria1.84×Movies & TV
Beauty1.54×Beauty & Wellness
Latin American cuisine4.91×Food & Beverages
Coffeehouses2.39×Food & Beverages
Restaurants1.52×Food & Beverages
Marshalls2.41×Fashion & Accessoires
Shoes1.63×Fashion & Accessoires
T.J.Maxx2.7×Shopping
Creative Commons3.09×Technology & Electronics
Fashion Nova2.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spanish cuisine audience
TraitClusterScore
IndulgenceJOY2.01
SustainabilityBALANCE1.83
Design AffinityPREMIUM1.76
LGBTQ+ IdentityOPEN1.71
Sports ActivityPOWER1.68
Luxury OrientationPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Spanish cuisine
CountryShare
United States11.5%
Japan10.2%
Brazil7.1%

See Spanish cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Spanish cuisine have in United States?

Spanish cuisine has an estimated audience of 10,315,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Spanish cuisine fans?

61.3% of Spanish cuisine fans are female, 38.7% are male, with an average age of 39.4 years.

Which brands do Spanish cuisine fans like most?

Spanish cuisine fans show strongest brand affinity for Middle Eastern cuisine (17.14×), German cuisine (11.8×), and Greek cuisine (13.14×) over the country average.

Where do Spanish cuisine fans live in United States?

Spanish cuisine fans in United States are most concentrated in California (reach 1,512,624), Texas (reach 1,050,954), and Florida (reach 891,573). These three regions account for the largest share of the active audience.

What other brands do Spanish cuisine fans also like?

Beyond Spanish cuisine itself, the audience over-indexes on German cuisine (11.8×), Greek cuisine (13.14×), Korean cuisine (9.83×), and Vietnamese cuisine (10.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spanish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.