Rascasse Audience Intelligence

Spanish cuisine Audience in United States

A data profile of the people who buy, follow and care about Spanish cuisine in United States — modelled from more than twelve digital signal sources. Spanish cuisine has an estimated audience of 10,315,202 people in United States.

#14among Cuisine in United States#2222among Topic in United States#268in Food & Beverages

The average Spanish cuisine fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Middle Eastern cuisine, German cuisine, Greek cuisine, with strongest over-indexing on Middle Eastern cuisine (17.14× the country average).

Demographically, the Spanish cuisine audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spanish cuisine fan in United States is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Middle Eastern cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spanish cuisine profile in United States.

Audience size
10.3M
in United States
Gender
61.3%♀
38.7% male
Age
39.4
average years
Country rank
#3469
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spanish cuisine fans

61.3% are female, 38.7% are male, average age 39.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Spanish cuisine audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.4
Estimated audience size10,315,202
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Spanish cuisine audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Spanish cuisine audience comes from United States.

Worldwide audience distribution share by country for Spanish cuisine
CountryShare
United States11.5%
Japan10.2%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spanish cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Spanish cuisine fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.32×
02New York~700K1.24×
03Washington~300K1.22×
04Texas~1M1.21×
05California~1.5M1.20×
06Florida~800K1.20×
07Massachusetts~200K1.16×
08Washington, District of Columbia~40K1.16×
09Virginia~300K1.13×
10North Carolina~300K1.11×
11Connecticut~100K1.07×
12Oregon~100K1.05×
13Alaska~20K1.05×
14Colorado~200K1.03×
15Utah~90K1.03×
16New Mexico~50K1.03×
17Rhode Island~30K1.03×
18Pennsylvania~400K1.02×
19Hawaii~50K1.02×
20Vermont~20K1.02×
21Tennessee~200K1.01×
22Delaware~30K1.01×
23North Dakota~20K1.01×
24Illinois~300K1.00×
25Georgia~300K1.00×
26Arizona~200K1.00×
27Maryland~200K0.99×
28Idaho~50K0.98×
29Montana~30K0.98×
30South Dakota~20K0.98×
31Oklahoma~100K0.96×
32West Virginia~50K0.96×
33New Hampshire~40K0.96×
34Wisconsin~100K0.95×
35Nevada~90K0.95×
36Maine~40K0.95×
37Indiana~200K0.94×
38South Carolina~100K0.94×
39Michigan~300K0.93×
40Louisiana~100K0.93×
41Missouri~200K0.92×
42Kansas~70K0.92×
43Nebraska~50K0.92×
44Minnesota~100K0.90×
45Alabama~100K0.90×
46Kentucky~100K0.90×
47Iowa~80K0.90×
48Arkansas~80K0.89×
49Mississippi~80K0.89×
50Ohio~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Spanish cuisine, United States
0.85×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spanish cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spanish cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages17.14×
02Greek cuisineFood & Beverages13.14×
03German cuisineFood & Beverages11.80×
04Vietnamese cuisineFood & Beverages10.76×
05Korean cuisineFood & Beverages9.83×
06Thai cuisineFood & Beverages9.06×
07Japanese cuisineFood & Beverages5.94×
08Energy drinksFood & Beverages5.93×
09Latin American cuisineFood & Beverages4.91×
10FoodserviceFood & Beverages4.85×
11Bad BunnyMusic & Radio3.22×
12Macy'sShopping3.16×
13Creative CommonsTechnology & Electronics3.09×
14Fashion NovaShopping2.80×
15T.J.MaxxShopping2.70×
16MarshallsFashion & Accessoires2.41×
17CoffeehousesFood & Beverages2.39×
18ShoesFashion & Accessoires1.63×
19BeautyBeauty & Wellness1.54×
20RestaurantsFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spanish cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spanish cuisine audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.93×
IndulgenceJOY1.82×
Price SensitivityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spanish cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.68×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spanish cuisine have in United States?

Spanish cuisine has an estimated audience of 10,315,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spanish cuisine fans?

61.3% of Spanish cuisine fans are female, 38.7% are male, with an average age of 39.4 years.

03

Which brands do Spanish cuisine fans like most?

Spanish cuisine fans show strongest brand affinity for Middle Eastern cuisine (17.14×), German cuisine (11.8×), and Greek cuisine (13.14×) over the country average.

04

Where do Spanish cuisine fans live in United States?

Spanish cuisine fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Spanish cuisine fans also like?

Beyond Spanish cuisine itself, the audience over-indexes on German cuisine (11.8×), Greek cuisine (13.14×), Korean cuisine (9.83×), and Vietnamese cuisine (10.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Spanish cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spanish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →