A data profile of the people who buy, follow and care about Spanish cuisine in Italy — modelled from more than twelve digital signal sources. Spanish cuisine has an estimated audience of 3,872,279 people in Italy.
The average Spanish cuisine fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Happy hour, Sustainable energy, Apéritif and digestif, with strongest over-indexing on Happy hour (3.86× the country average).
Demographically, the Spanish cuisine audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spanish cuisine fan in Italy is more female, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Happy hour.
The key figures that characterise the Spanish cuisine profile in Italy.
58.2% are female, 41.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.9 |
| Estimated audience size | 3,872,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Spanish cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 10.2% |
| Brazil | 7.1% |
Where the Spanish cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~80K | 1.12× | |
| 02 | Friuli-Venezia Giulia | ~80K | 1.09× | |
| 03 | Sardinia | ~100K | 1.04× | |
| 04 | Liguria | ~100K | 1.02× | |
| 05 | Marche | ~100K | 1.02× | |
| 06 | Umbria | ~60K | 1.01× | |
| 07 | Abruzzo | ~90K | 1.00× | |
| 08 | Basilicata | ~40K | 1.00× | |
| 09 | Molise | ~20K | 1.00× | |
| 10 | Calabria | ~100K | 0.99× | |
| 11 | Sicilia | ~300K | 0.98× | |
| 12 | Piedmont | ~300K | 0.98× | |
| 13 | Puglia | ~300K | 0.98× | |
| 14 | Tuscany | ~300K | 0.98× | |
| 15 | Veneto | ~300K | 0.97× | |
| 16 | Campania | ~400K | 0.96× | |
| 17 | Emilia-Romagna | ~300K | 0.96× | |
| 18 | Lazio | ~500K | 0.95× | |
| 19 | Lombardy | ~600K | 0.89× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Spanish cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Happy hour | Food & Beverages | 3.86× | ||
| 02 | French fries | Food & Beverages | 3.32× | ||
| 03 | Mobile payment | Business & Career | 2.93× | ||
| 04 | Korean cuisine | Food & Beverages | 2.60× | ||
| 05 | German cuisine | Food & Beverages | 2.56× | ||
| 06 | Sportswear (fashion) | Fashion & Accessoires | 2.42× | ||
| 07 | Sustainable energy | Home & Garden | 2.41× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 2.38× | ||
| 09 | Smart device | Technology & Electronics | 2.37× | ||
| 10 | Digital wallet | Internet & Social Media | 2.34× | ||
| 11 | Gourmet Foods | Food & Beverages | 2.23× | ||
| 12 | Apéritif and digestif | Food & Beverages | 2.06× | ||
| 13 | Renewable energy | Business & Career | 1.97× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 1.87× | ||
| 15 | Stranger Things | Movies & TV | 1.81× | ||
| 16 | Living room | Home & Garden | 1.67× | ||
| 17 | Sneakers (footwear) | Fashion & Accessoires | 1.66× | ||
| 18 | Diners | Food & Beverages | 1.56× | ||
| 19 | Cocktail | Food & Beverages | 1.52× | ||
| 20 | Sardinian language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Indulgence | JOY | 1.60× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.79× | |
| Patriotism | CONSERVATISM | 0.81× |
Spanish cuisine has an estimated audience of 3,872,279 people in Italy, concentrated in Lombardy and Lazio.
58.2% of Spanish cuisine fans are female, 41.8% are male, with an average age of 43.9 years.
Spanish cuisine fans show strongest brand affinity for Happy hour (3.86×), Sustainable energy (2.41×), and Apéritif and digestif (2.06×) over the country average.
Spanish cuisine fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spanish cuisine itself, the audience over-indexes on Sustainable energy (2.41×), Apéritif and digestif (2.06×), Gourmet Foods (2.23×), and Sardinian language (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Spanish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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