Rascasse Audience Intelligence

Happy hour Audience in Italy

A data profile of the people who buy, follow and care about Happy hour in Italy — modelled from more than twelve digital signal sources. Happy hour has an estimated audience of 3,930,136 people in Italy.

#1232among Topic in Italy#139in Food & Beverages

The average Happy hour fan in Italy is 40.8 years old, more female, and lives primarily in Campania.

The audience is concentrated in Campania, Lombardy, Puglia.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happy hour profile in Italy.

Audience size
3.9M
in Italy
Gender
55.3%♀
44.7% male
Age
40.8
average years
Country rank
#1772
Topic in Italy
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happy hour fans

55.3% are female, 44.7% are male, average age 40.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Happy hour audience in Italy
MetricValue
Female55.3%
Male44.7%
Average age40.8
Estimated audience size3,930,136
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Happy hour audience in Italy
Age bracketShare%
16-1913%
20-2921%
30-3923%
40-4922%
50+21%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Happy hour audience comes from Italy.

Worldwide audience distribution share by country for Happy hour
CountryShare
United States33.9%
Brazil14.5%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happy hour audience in Italy is strongest.

Fig. 05

Top regions by affinity

Happy hour fans by region: top regions in Italy
#RegionReachAffinity×
01Puglia~600K2.05×
02Campania~800K1.86×
03Lombardy~800K1.15×
04Calabria~100K1.15×
05Liguria~100K1.10×
06Molise~20K1.10×
07Sicilia~400K1.06×
08Lazio~500K1.05×
09Basilicata~40K1.01×
10Emilia-Romagna~300K0.95×
11Friuli-Venezia Giulia~70K0.93×
12Veneto~300K0.90×
13Abruzzo~80K0.89×
14Aosta Valley~9K0.87×
15Marche~80K0.81×
16Tuscany~200K0.80×
17Trentino-Alto Adige/Südtirol~60K0.77×
18Piedmont~200K0.76×
19Sardinia~80K0.74×
20Umbria~50K0.73×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Italy

See Happy hour audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Happy hour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →