A data profile of the people who buy, follow and care about German cuisine in Italy — modelled from more than twelve digital signal sources. German cuisine has an estimated audience of 3,772,271 people in Italy.
The average German cuisine fan in Italy is 44.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Korean cuisine, Latin American cuisine, Investment banking, with strongest over-indexing on Korean cuisine (5.01× the country average).
Demographically, the German cuisine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical German cuisine fan in Italy is more female, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Korean cuisine.
The key figures that characterise the German cuisine profile in Italy.
56.3% are female, 43.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.6 |
| Estimated audience size | 3,772,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide German cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 9.3% |
| Brazil | 6.2% |
Where the German cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~20K | 1.19× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.07× | |
| 03 | Marche | ~100K | 1.02× | |
| 04 | Friuli-Venezia Giulia | ~70K | 1.02× | |
| 05 | Aosta Valley | ~10K | 1.02× | |
| 06 | Calabria | ~100K | 1.00× | |
| 07 | Sardinia | ~100K | 1.00× | |
| 08 | Abruzzo | ~80K | 0.99× | |
| 09 | Umbria | ~60K | 0.99× | |
| 10 | Basilicata | ~30K | 0.99× | |
| 11 | Liguria | ~100K | 0.98× | |
| 12 | Puglia | ~300K | 0.97× | |
| 13 | Tuscany | ~200K | 0.97× | |
| 14 | Sicilia | ~300K | 0.96× | |
| 15 | Piedmont | ~300K | 0.96× | |
| 16 | Campania | ~400K | 0.95× | |
| 17 | Emilia-Romagna | ~300K | 0.95× | |
| 18 | Veneto | ~300K | 0.95× | |
| 19 | Lazio | ~400K | 0.92× | |
| 20 | Lombardy | ~600K | 0.86× |
The strongest cross-interests of the German cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean cuisine | Food & Beverages | 5.01× | ||
| 02 | Latin American cuisine | Food & Beverages | 4.83× | ||
| 03 | Middle Eastern cuisine | Food & Beverages | 4.57× | ||
| 04 | Vietnamese cuisine | Food & Beverages | 4.05× | ||
| 05 | Investment banking | Business & Career | 3.96× | ||
| 06 | Greek cuisine | Food & Beverages | 3.96× | ||
| 07 | Thai cuisine | Food & Beverages | 3.71× | ||
| 08 | Spanish cuisine | Food & Beverages | 3.37× | ||
| 09 | Mexican cuisine | Food & Beverages | 3.17× | ||
| 10 | Kitchen utensil | Home & Garden | 2.71× | ||
| 11 | Cleanliness | Home & Garden | 2.65× | ||
| 12 | Pizza | Food & Beverages | 1.98× | ||
| 13 | IKEA | Home & Garden | 1.74× | ||
| 14 | Lidl | Shopping | 1.71× | ||
| 15 | Barbecue | Food & Beverages | 1.70× | ||
| 16 | Home Appliances | Home & Garden | 1.66× | ||
| 17 | TgCom24 | News | 1.65× | ||
| 18 | Sardinian language | Politics & Society | 1.63× | ||
| 19 | Desserts | Food & Beverages | 1.60× | ||
| 20 | Conad | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.91× | |
| Indulgence | JOY | 1.85× | |
| Luxury Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Individualism | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.95× |
German cuisine has an estimated audience of 3,772,271 people in Italy, concentrated in Lombardy and Lazio.
56.3% of German cuisine fans are female, 43.7% are male, with an average age of 44.6 years.
German cuisine fans show strongest brand affinity for Korean cuisine (5.01×), Latin American cuisine (4.83×), and Investment banking (3.96×) over the country average.
German cuisine fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond German cuisine itself, the audience over-indexes on Latin American cuisine (4.83×), Investment banking (3.96×), Pizza (1.98×), and Middle Eastern cuisine (4.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for German cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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