A data profile of the people who buy, follow and care about Sportswear (fashion) in Italy — modelled from more than twelve digital signal sources. Sportswear (fashion) has an estimated audience of 4,219,517 people in Italy.
The average Sportswear (fashion) fan in Italy is 39.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Sneaker collecting, Deal of the day, Skechers, with strongest over-indexing on Sneaker collecting (4.82× the country average).
Demographically, the Sportswear (fashion) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sportswear (fashion) fan in Italy is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Sneaker collecting.
The key figures that characterise the Sportswear (fashion) profile in Italy.
55.1% are female, 44.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 39.5 |
| Estimated audience size | 4,219,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Sportswear (fashion) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 5.8% |
| Italy | 4.9% |
Where the Sportswear (fashion) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~700K | 1.49× | |
| 02 | Sardinia | ~100K | 1.25× | |
| 03 | Friuli-Venezia Giulia | ~90K | 1.12× | |
| 04 | Lombardy | ~800K | 1.11× | |
| 05 | Marche | ~100K | 1.08× | |
| 06 | Veneto | ~400K | 1.07× | |
| 07 | Lazio | ~500K | 1.06× | |
| 08 | Sicilia | ~400K | 1.03× | |
| 09 | Trentino-Alto Adige/Südtirol | ~80K | 1.03× | |
| 10 | Aosta Valley | ~10K | 1.02× | |
| 11 | Molise | ~20K | 0.98× | |
| 12 | Puglia | ~300K | 0.95× | |
| 13 | Basilicata | ~40K | 0.95× | |
| 14 | Abruzzo | ~90K | 0.94× | |
| 15 | Umbria | ~60K | 0.93× | |
| 16 | Emilia-Romagna | ~300K | 0.92× | |
| 17 | Tuscany | ~300K | 0.92× | |
| 18 | Piedmont | ~300K | 0.91× | |
| 19 | Calabria | ~100K | 0.90× | |
| 20 | Liguria | ~100K | 0.88× |
The strongest cross-interests of the Sportswear (fashion) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skechers | Fashion & Accessoires | 6.79× | ||
| 02 | Social shopping | Shopping | 4.96× | ||
| 03 | Sneaker collecting | Fashion & Accessoires | 4.82× | ||
| 04 | Action role-playing game | Games | 4.43× | ||
| 05 | Borussia Dortmund | Sports | 3.94× | ||
| 06 | Hoodie | Fashion & Accessoires | 3.86× | ||
| 07 | Oysho | Fashion & Accessoires | 3.69× | ||
| 08 | Pandora | Fashion & Accessoires | 3.55× | ||
| 09 | Deal of the day | Shopping | 3.38× | ||
| 10 | Cultural heritage | Politics & Society | 2.88× | ||
| 11 | Ralph Lauren | Fashion & Accessoires | 2.77× | ||
| 12 | Cleanliness | Home & Garden | 2.62× | ||
| 13 | Stradivarius | Shopping | 2.58× | ||
| 14 | Zara | Shopping | 2.28× | ||
| 15 | Haute couture | Fashion & Accessoires | 2.07× | ||
| 16 | Leather | Fashion & Accessoires | 2.02× | ||
| 17 | TikTok | Internet & Social Media | 2.00× | ||
| 18 | Modern art | Arts & Culture | 1.92× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.68× | ||
| 20 | UniCredit | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.95× | |
| Early Adopter Mentality | POWER | 1.73× | |
| Career Orientation | POWER | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Spirituality | BALANCE | 0.66× | |
| Community Orientation | OPEN | 0.82× |
Sportswear (fashion) has an estimated audience of 4,219,517 people in Italy, concentrated in Lombardy and Campania.
55.1% of Sportswear (fashion) fans are female, 44.9% are male, with an average age of 39.5 years.
Sportswear (fashion) fans show strongest brand affinity for Sneaker collecting (4.82×), Deal of the day (3.38×), and Skechers (6.79×) over the country average.
Sportswear (fashion) fans in Italy are most concentrated in Lombardy (reach ~800K), Campania (reach ~700K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sportswear (fashion) itself, the audience over-indexes on Deal of the day (3.38×), Skechers (6.79×), Hoodie (3.86×), and TikTok (2×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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