A data profile of the people who buy, follow and care about Sportswear (fashion) in France — modelled from more than twelve digital signal sources. Sportswear (fashion) has an estimated audience of 2,299,597 people in France.
The average Sportswear (fashion) fan in France is 37.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (429.39× the country average).
Demographically, the Sportswear (fashion) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sportswear (fashion) fan in France is balanced, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sportswear (fashion) profile in France.
51.5% are female, 48.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.9 |
| Estimated audience size | 2,299,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Sportswear (fashion) audience comes from France.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 5.8% |
| Italy | 4.9% |
Where the Sportswear (fashion) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.41× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.23× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.09× | |
| 04 | Hauts-de-France | ~200K | 1.00× | |
| 05 | Occitanie | ~200K | 0.99× | |
| 06 | Grand Est | ~200K | 0.99× | |
| 07 | Bourgogne-Franche-Comté | ~90K | 0.99× | |
| 08 | Corsica | ~10K | 0.96× | |
| 09 | Pays de la Loire | ~100K | 0.95× | |
| 10 | Normandy | ~100K | 0.94× | |
| 11 | Centre-Val de Loire | ~80K | 0.93× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.92× | |
| 13 | Brittany | ~100K | 0.90× |
The strongest cross-interests of the Sportswear (fashion) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 429.39× | ||
| 02 | Selfridges | Shopping | 303.27× | ||
| 03 | Christmas Gift | Kids & Family | 38.53× | ||
| 04 | Christmas tree | Kids & Family | 31.31× | ||
| 05 | Skechers | Fashion & Accessoires | 21.25× | ||
| 06 | Girl power | Politics & Society | 18.65× | ||
| 07 | OVS | Fashion & Accessoires | 16.49× | ||
| 08 | Breast Cancer awareness | Health | 13.53× | ||
| 09 | Sustainable products | Politics & Society | 13.15× | ||
| 10 | Sneaker collecting | Fashion & Accessoires | 11.39× | ||
| 11 | Broadcasting of sports events | Movies & TV | 9.74× | ||
| 12 | Dentistry | Business & Career | 6.65× | ||
| 13 | High-intensity interval training | Sports | 6.50× | ||
| 14 | Massimo Dutti | Shopping | 6.20× | ||
| 15 | Kitchen garden | Home & Garden | 5.00× | ||
| 16 | Ralph Lauren | Fashion & Accessoires | 4.53× | ||
| 17 | Wine tasting | Food & Beverages | 4.33× | ||
| 18 | Renovation | Home & Garden | 3.52× | ||
| 19 | TikTok | Internet & Social Media | 1.94× | ||
| 20 | Shoes | Fashion & Accessoires | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.34× | |
| DIY Mentality | THRILL | 2.02× | |
| Convenience Orientation | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.86× |
Sportswear (fashion) has an estimated audience of 2,299,597 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.5% of Sportswear (fashion) fans are female, 48.5% are male, with an average age of 37.9 years.
Sportswear (fashion) fans show strongest brand affinity for Love & Sex (429.39×), Christmas Gift (38.53×), and Christmas tree (31.31×) over the country average.
Sportswear (fashion) fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sportswear (fashion) itself, the audience over-indexes on Christmas Gift (38.53×), Christmas tree (31.31×), Skechers (21.25×), and Sneaker collecting (11.39×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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