Sportswear (fashion) Audience in United States

Sportswear (fashion) has an estimated audience of 12,085,860 people in United States. 48.3% are female, 51.7% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: PSV Eindhoven, Google Maps, Indeed.com, Capital One, DeviantArt.

The average Sportswear (fashion) fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PSV Eindhoven, Google Maps, Indeed.com, with strongest over-indexing on PSV Eindhoven (98.41× the country average). Demographically, the Sportswear (fashion) audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sportswear (fashion) fans

Demographic split for Sportswear (fashion) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age35.1
Estimated audience size12,085,860

Audience persona

The typical Sportswear (fashion) fan in United States is balanced, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Sportswear (fashion) in United States
RegionReachAffinity
California2,309,6861.74×
New York1,268,6901.88×
Texas1,020,3400.98×
Florida922,3851.13×
Illinois462,0131.15×
Pennsylvania414,9671.02×
New Jersey359,6471.17×
Ohio356,2350.96×
Georgia349,2570.94×
North Carolina330,5120.91×
Michigan326,2111.03×
Virginia319,3601.08×
Massachusetts282,9141.19×
Washington279,3991.15×
Arizona252,6621.02×
Maryland226,3041.09×
Tennessee214,3410.88×
Oregon194,8461.41×
Indiana194,7730.88×
Colorado192,3881.01×
Minnesota165,6840.96×
Missouri164,7600.85×
Wisconsin158,9340.87×
Alabama152,7710.9×
South Carolina150,7790.83×
Kentucky144,1620.95×
Nevada143,1371.22×
Connecticut139,3661.15×
Louisiana128,3180.82×
Oklahoma109,9800.82×
Kansas86,5720.91×
Utah86,3990.8×
Mississippi85,0330.85×
Arkansas83,0990.83×
West Virginia80,1421.42×
Iowa77,1190.77×
Nebraska56,8440.94×
Hawaii53,1311.02×
Washington, District of Columbia46,8391.29×
New Mexico46,3190.76×
Maine43,0811×
Rhode Island42,4011.1×
New Hampshire41,0540.86×
Idaho40,1170.66×
Delaware29,3290.88×
North Dakota26,9011.08×
Alaska26,3451.02×
Montana23,4210.7×
South Dakota20,8650.75×
Wyoming14,7310.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sportswear (fashion) audience
BrandAffinityCategory
PSV Eindhoven98.41×Sports
Google Maps10.1×Internet & Social Media
Indeed.com10.49×Business & Career
Capital One8.04×Business & Career
DeviantArt13.44×Internet & Social Media
Google News10.25×News
Enterprise Rent-A-Car10.13×Cars & Mobility
Apple Store11.94×Shopping
Sneaker collecting8.75×Fashion & Accessoires
Depop17.1×Fashion & Accessoires
Circle K9.29×Shopping
Beetlejuice6.38×Movies & TV
Jollibee14.13×Food & Beverages
Khan Academy10.21×Business & Career
JD Sports15.53×Shopping
ICloud11.16×Technology & Electronics
CarGurus6.93×Cars & Mobility
DuckDuckGo10.58×Internet & Social Media
Back to the Future16.4×Movies & TV
Planet Fitness4.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sportswear (fashion) audience
TraitClusterScore
Luxury OrientationPREMIUM1.93
Early Adopter MentalityPOWER1.86
Design AffinityPREMIUM1.71
LGBTQ+ IdentityOPEN1.68
Family OrientationCONSERVATISM1.59
Healthy LifestyleBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Sportswear (fashion)
CountryShare
United States14.1%
Japan5.8%
Italy4.9%

See Sportswear (fashion) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sportswear (fashion) have in United States?

Sportswear (fashion) has an estimated audience of 12,085,860 people in United States, concentrated in California and New York.

What is the gender split and age of Sportswear (fashion) fans?

48.3% of Sportswear (fashion) fans are female, 51.7% are male, with an average age of 35.1 years.

Which brands do Sportswear (fashion) fans like most?

Sportswear (fashion) fans show strongest brand affinity for PSV Eindhoven (98.41×), Google Maps (10.1×), and Indeed.com (10.49×) over the country average.

Where do Sportswear (fashion) fans live in United States?

Sportswear (fashion) fans in United States are most concentrated in California (reach 2,309,686), New York (reach 1,268,690), and Texas (reach 1,020,340). These three regions account for the largest share of the active audience.

What other brands do Sportswear (fashion) fans also like?

Beyond Sportswear (fashion) itself, the audience over-indexes on Google Maps (10.1×), Indeed.com (10.49×), Capital One (8.04×), and DeviantArt (13.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.