Rascasse Audience Intelligence

Spanish cuisine Audience in Germany

A data profile of the people who buy, follow and care about Spanish cuisine in Germany — modelled from more than twelve digital signal sources. Spanish cuisine has an estimated audience of 1,725,077 people in Germany.

#11among Cuisine in Germany#2178among Topic in Germany#190in Food & Beverages

The average Spanish cuisine fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business marketing, Greek cuisine, Cleaning, with strongest over-indexing on Business marketing (9.33× the country average).

Demographically, the Spanish cuisine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spanish cuisine fan in Germany is more female, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business marketing.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spanish cuisine profile in Germany.

Audience size
1.7M
in Germany
Gender
65.0%♀
35.0% male
Age
40.1
average years
Country rank
#3903
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spanish cuisine fans

65.0% are female, 35.0% are male, average age 40.1.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Spanish cuisine audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age40.1
Estimated audience size1,725,077
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Spanish cuisine audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Spanish cuisine audience comes from Germany.

Worldwide audience distribution share by country for Spanish cuisine
CountryShare
United States11.5%
Japan10.2%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spanish cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spanish cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.23×
02Baden-Württemberg~300K1.16×
03Bayern~300K1.13×
04Schleswig-Holstein~70K1.10×
05Niedersachsen~200K1.09×
06Bremen~20K1.09×
07Hessen~100K1.07×
08Rheinland-Pfalz~90K1.05×
09Hamburg~40K1.04×
10Berlin~80K0.98×
11Saarland~20K0.97×
12Thüringen~40K0.96×
13Brandenburg~50K0.95×
14Sachsen-Anhalt~40K0.95×
15Sachsen~80K0.93×
16Mecklenburg-Vorpommern~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Spanish cuisine, Germany
0.91×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spanish cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spanish cuisine audience
#·InterestCategoryAffinity×
01KAREMovies & TV25.00×
02BookcaseLiterature13.42×
03Latin American cuisineFood & Beverages12.73×
04Greek cuisineFood & Beverages11.45×
05Middle Eastern cuisineFood & Beverages10.78×
06Electric toothbrushHealth10.69×
07Mexican cuisineFood & Beverages9.44×
08Business marketingBusiness & Career9.33×
09Korean cuisineFood & Beverages9.07×
10CleaningHome & Garden8.25×
11Mediterranean cuisineFood & Beverages7.04×
12FoodserviceFood & Beverages6.56×
13CupraCars & Mobility6.43×
14Sustainable energyHome & Garden4.97×
15Efficient energy useTechnology & Electronics4.96×
16Primary educationKids & Family4.95×
17Solar powerHome & Garden4.58×
18Renewable energyBusiness & Career3.46×
19Burger KingFood & Beverages2.99×
20More NutritionHealth2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spanish cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spanish cuisine audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.75×
Quality AwarenessPREMIUM2.70×
SustainabilityBALANCE2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spanish cuisine audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.88×
TraditionCONSERVATISM0.90×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spanish cuisine have in Germany?

Spanish cuisine has an estimated audience of 1,725,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spanish cuisine fans?

65.0% of Spanish cuisine fans are female, 35.0% are male, with an average age of 40.1 years.

03

Which brands do Spanish cuisine fans like most?

Spanish cuisine fans show strongest brand affinity for Business marketing (9.33×), Greek cuisine (11.45×), and Cleaning (8.25×) over the country average.

04

Where do Spanish cuisine fans live in Germany?

Spanish cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Spanish cuisine fans also like?

Beyond Spanish cuisine itself, the audience over-indexes on Greek cuisine (11.45×), Cleaning (8.25×), Sustainable energy (4.97×), and Latin American cuisine (12.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Spanish cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spanish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →