Spanish cuisine Audience in Germany
Spanish cuisine has an estimated audience of 1,725,077 people in Germany. 65.0% are female, 35.0% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business marketing, Greek cuisine, Cleaning, Sustainable energy, Latin American cuisine.
The average Spanish cuisine fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business marketing, Greek cuisine, Cleaning, with strongest over-indexing on Business marketing (9.33× the country average). Demographically, the Spanish cuisine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Spanish cuisine fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.1 |
| Estimated audience size | 1,725,077 |
Audience persona
The typical Spanish cuisine fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Business marketing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,947 | 1.31× |
| Bayern | 334,538 | 1.21× |
| Baden-Württemberg | 289,513 | 1.23× |
| Niedersachsen | 191,510 | 1.14× |
| Hessen | 146,015 | 1.11× |
| Rheinland-Pfalz | 95,007 | 1.1× |
| Sachsen | 76,414 | 0.9× |
| Berlin | 73,986 | 0.96× |
| Schleswig-Holstein | 71,694 | 1.16× |
| Brandenburg | 47,264 | 0.88× |
| Hamburg | 41,968 | 1.08× |
| Thüringen | 37,031 | 0.84× |
| Sachsen-Anhalt | 35,965 | 0.8× |
| Mecklenburg-Vorpommern | 22,189 | 0.67× |
| Saarland | 15,957 | 0.75× |
| Bremen | 12,435 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business marketing | 9.33× | Business & Career |
| Greek cuisine | 11.45× | Food & Beverages |
| Cleaning | 8.25× | Home & Garden |
| Sustainable energy | 4.97× | Home & Garden |
| Latin American cuisine | 12.73× | Food & Beverages |
| Efficient energy use | 4.96× | Technology & Electronics |
| KARE | 25× | Movies & TV |
| Middle Eastern cuisine | 10.78× | Food & Beverages |
| Mexican cuisine | 9.44× | Food & Beverages |
| Primary education | 4.95× | Kids & Family |
| Solar power | 4.58× | Home & Garden |
| Korean cuisine | 9.07× | Food & Beverages |
| Mediterranean cuisine | 7.04× | Food & Beverages |
| Foodservice | 6.56× | Food & Beverages |
| Electric toothbrush | 10.69× | Health |
| Bookcase | 13.42× | Literature |
| Cupra | 6.43× | Cars & Mobility |
| Renewable energy | 3.46× | Business & Career |
| Burger King | 2.99× | Food & Beverages |
| Chair | 3.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.98 |
| Design Affinity | PREMIUM | 1.85 |
| Healthy Lifestyle | BALANCE | 1.82 |
| DIY Mentality | THRILL | 1.63 |
| Sustainability | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 10.2% |
| Brazil | 7.1% |
See Spanish cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Spanish cuisine have in Germany?
Spanish cuisine has an estimated audience of 1,725,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spanish cuisine fans?
65.0% of Spanish cuisine fans are female, 35.0% are male, with an average age of 40.1 years.
Which brands do Spanish cuisine fans like most?
Spanish cuisine fans show strongest brand affinity for Business marketing (9.33×), Greek cuisine (11.45×), and Cleaning (8.25×) over the country average.
Where do Spanish cuisine fans live in Germany?
Spanish cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,947), Bayern (reach 334,538), and Baden-Württemberg (reach 289,513). These three regions account for the largest share of the active audience.
What other brands do Spanish cuisine fans also like?
Beyond Spanish cuisine itself, the audience over-indexes on Greek cuisine (11.45×), Cleaning (8.25×), Sustainable energy (4.97×), and Latin American cuisine (12.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spanish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.