Bookcase Audience in Germany
Bookcase has an estimated audience of 657,947 people in Germany. 66.9% are female, 33.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: D&R, Locker (cabinet), KARE, Discount stores, Closet.
The average Bookcase fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include D&R, Locker (cabinet), KARE, with strongest over-indexing on D&R (28.13× the country average). Demographically, the Bookcase audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Bookcase fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.4 |
| Estimated audience size | 657,947 |
Audience persona
The typical Bookcase fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for D&R.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,803 | 1.1× |
| Bayern | 116,009 | 1.1× |
| Baden-Württemberg | 97,483 | 1.09× |
| Niedersachsen | 62,879 | 0.98× |
| Hessen | 48,559 | 0.97× |
| Sachsen | 34,743 | 1.08× |
| Berlin | 33,232 | 1.13× |
| Rheinland-Pfalz | 32,673 | 0.99× |
| Schleswig-Holstein | 22,204 | 0.94× |
| Brandenburg | 20,326 | 1× |
| Hamburg | 16,434 | 1.11× |
| Sachsen-Anhalt | 16,037 | 0.94× |
| Thüringen | 15,916 | 0.95× |
| Mecklenburg-Vorpommern | 10,833 | 0.86× |
| Saarland | 6,614 | 0.82× |
| Bremen | 5,396 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| D&R | 28.13× | Technology & Electronics |
| Locker (cabinet) | 26.8× | |
| KARE | 24.65× | Movies & TV |
| Discount stores | 2.6× | Shopping |
| Closet | 12.91× | Fashion & Accessoires |
| Chest of drawers | 21.73× | Home & Garden |
| Home improvement | 2.69× | Home & Garden |
| Design | 1.96× | Home & Garden |
| Shopping malls | 3.16× | Shopping |
| Shopping | 1.79× | Shopping |
| REWE | 2.43× | Shopping |
| Online shopping | 1.88× | Shopping |
| Real estate | 2.5× | Business & Career |
| Edeka | 2.37× | Shopping |
| Beauty | 1.85× | Beauty & Wellness |
| Pizza | 3.57× | Food & Beverages |
| Do it yourself (DIY) | 2.31× | Home & Garden |
| Architecture | 2.46× | Business & Career |
| Furniture | 2.18× | Home & Garden |
| Porta (rapper) | 9.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.92 |
| Design Affinity | PREMIUM | 2.71 |
| DIY Mentality | THRILL | 2.33 |
| Sustainability | BALANCE | 2.01 |
| Sports Activity | POWER | 1.62 |
| Luxury Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.9% |
| United States | 11.7% |
| South Korea | 4.7% |
See Bookcase audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bookcase have in Germany?
Bookcase has an estimated audience of 657,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bookcase fans?
66.9% of Bookcase fans are female, 33.1% are male, with an average age of 39.4 years.
Which brands do Bookcase fans like most?
Bookcase fans show strongest brand affinity for D&R (28.13×), Locker (cabinet) (26.8×), and KARE (24.65×) over the country average.
Where do Bookcase fans live in Germany?
Bookcase fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,803), Bayern (reach 116,009), and Baden-Württemberg (reach 97,483). These three regions account for the largest share of the active audience.
What other brands do Bookcase fans also like?
Beyond Bookcase itself, the audience over-indexes on Locker (cabinet) (26.8×), KARE (24.65×), Discount stores (2.6×), and Closet (12.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bookcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.