Chest of drawers Audience in Germany
Chest of drawers has an estimated audience of 269,125 people in Germany. 66.4% are female, 33.6% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Berlin.
The average Chest of drawers fan in Germany is 41.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Demographically, the Chest of drawers audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Chest of drawers fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 41.5 |
| Estimated audience size | 269,125 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 51,627 | 1.19× |
| Nordrhein-Westfalen | 41,814 | 0.71× |
| Berlin | 40,659 | 3.38× |
| Baden-Württemberg | 28,494 | 0.78× |
| Hessen | 26,285 | 1.28× |
| Niedersachsen | 15,612 | 0.6× |
| Brandenburg | 10,920 | 1.31× |
| Rheinland-Pfalz | 9,961 | 0.74× |
| Sachsen | 8,668 | 0.66× |
| Hamburg | 5,614 | 0.92× |
| Schleswig-Holstein | 5,388 | 0.56× |
| Thüringen | 3,950 | 0.58× |
| Sachsen-Anhalt | 3,836 | 0.55× |
| Mecklenburg-Vorpommern | 3,374 | 0.66× |
| Saarland | 2,875 | 0.87× |
| Bremen | 2,821 | 1.23× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 9.74 |
| Design Affinity | PREMIUM | 3.23 |
| DIY Mentality | THRILL | 2.56 |
| Sustainability | BALANCE | 2.16 |
| Luxury Orientation | PREMIUM | 1.79 |
| Indulgence | JOY | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| France | 6.5% |
| United Kingdom | 5.7% |
See Chest of drawers audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chest of drawers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.