Chest of drawers Audience in United States

Chest of drawers logo

Chest of drawers has an estimated audience of 1,834,553 people in United States. 77.4% are female, 22.6% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: Up in the Air (2009 film), Nelly Furtado, Fish Tank (film), Yahoo!ショッピング, Nightstand.

The average Chest of drawers fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Up in the Air (2009 film), Nelly Furtado, Fish Tank (film), with strongest over-indexing on Up in the Air (2009 film) (80.28× the country average). Demographically, the Chest of drawers audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chest of drawers fans

Demographic split for Chest of drawers audience in United States
MetricValue
Female77.4%
Male22.6%
Average age43.6
Estimated audience size1,834,553

Audience persona

The typical Chest of drawers fan in United States is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Up in the Air (2009 film).

Top regions in United States

Top regions ranked by reach for Chest of drawers in United States
RegionReachAffinity
Texas204,6081.3×
California154,3890.77×
Florida139,8391.13×
New York111,1071.08×
Georgia87,3211.55×
North Carolina76,8091.39×
Tennessee69,6271.89×
Alabama58,9512.3×
Ohio54,7250.97×
Pennsylvania53,6320.87×
Illinois52,6610.86×
Virginia49,8901.12×
Louisiana45,1831.91×
New Jersey43,1300.92×
South Carolina42,8461.55×
Kentucky40,1741.75×
Michigan38,3100.8×
Missouri37,8461.28×
Indiana32,7870.98×
Oklahoma30,9051.52×
Massachusetts29,1370.81×
Maryland29,0900.92×
Mississippi28,7411.9×
Arizona28,0560.75×
Arkansas26,9761.78×
Washington26,5570.72×
Colorado19,7120.68×
Minnesota18,0640.69×
Wisconsin17,3340.63×
Connecticut15,3200.83×
Oregon15,1550.72×
Kansas14,9921.04×
West Virginia13,5491.59×
Utah12,5540.76×
Nevada11,8300.67×
Iowa10,9150.72×
New Mexico8,6660.94×
Nebraska6,6030.72×
Idaho6,4140.7×
Washington, District of Columbia5,0240.91×
Hawaii4,3070.55×
Rhode Island4,1860.72×
New Hampshire4,1370.57×
Delaware3,8220.76×
Maine3,7190.57×
Montana3,0210.59×
South Dakota2,6570.63×
North Dakota2,1270.56×
Vermont2,0450.63×
Alaska1,9220.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chest of drawers audience
BrandAffinityCategory
Up in the Air (2009 film)80.28×Movies & TV
Nelly Furtado28.85×Music & Radio
Fish Tank (film)42.77×Movies & TV
Yahoo!ショッピング6.23×
Nightstand37.53×Home & Garden
Closet11.8×Fashion & Accessoires
Dr. Dolittle (film)40.07×Movies & TV
Monsters14.12×Movies & TV
Brittany Furlan26.95×Internet & Social Media
Animal Crossing13.71×Games
Love Island8.77×Movies & TV
Loveseat16.06×Home & Garden
Contemporary Designer Furniture - fci46.46×
Chair4.25×Home & Garden
Rooms To Go8.6×Home & Garden
Headboard (furniture)13.11×Home & Garden
Shelf (storage)7.72×Home & Garden
IKEA3.24×Home & Garden
Bedroom4.26×Home & Garden
Recliner9.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chest of drawers audience
TraitClusterScore
Design AffinityPREMIUM1.96
Quality AwarenessPREMIUM1.78
Price SensitivityPREMIUM1.48
DIY MentalityTHRILL1.4
CreativityOPEN1.32
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Chest of drawers
CountryShare
United States18.0%
France6.5%
United Kingdom5.7%

See Chest of drawers audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chest of drawers have in United States?

Chest of drawers has an estimated audience of 1,834,553 people in United States, concentrated in Texas and California.

What is the gender split and age of Chest of drawers fans?

77.4% of Chest of drawers fans are female, 22.6% are male, with an average age of 43.6 years.

Which brands do Chest of drawers fans like most?

Chest of drawers fans show strongest brand affinity for Up in the Air (2009 film) (80.28×), Nelly Furtado (28.85×), and Fish Tank (film) (42.77×) over the country average.

Where do Chest of drawers fans live in United States?

Chest of drawers fans in United States are most concentrated in Texas (reach 204,608), California (reach 154,389), and Florida (reach 139,839). These three regions account for the largest share of the active audience.

What other brands do Chest of drawers fans also like?

Beyond Chest of drawers itself, the audience over-indexes on Nelly Furtado (28.85×), Fish Tank (film) (42.77×), Yahoo!ショッピング (6.23×), and Nightstand (37.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chest of drawers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.