Rascasse Audience Intelligence

Chest of drawers Audience in United States

A data profile of the people who buy, follow and care about Chest of drawers in United States — modelled from more than twelve digital signal sources. Chest of drawers has an estimated audience of 1,834,553 people in United States.

#6618among Topic in United States#841in Home & Garden

The average Chest of drawers fan in United States is 43.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Up in the Air (2009 film), Nelly Furtado, Fish Tank (film), with strongest over-indexing on Up in the Air (2009 film) (80.28× the country average).

Demographically, the Chest of drawers audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chest of drawers fan in United States is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Up in the Air (2009 film).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chest of drawers profile in United States.

Audience size
1.8M
in United States
Gender
77.4%♀
22.6% male
Age
43.6
average years
Country rank
#15241
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chest of drawers fans

77.4% are female, 22.6% are male, average age 43.6.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Chest of drawers audience in United States
MetricValue
Female77.4%
Male22.6%
Average age43.6
Estimated audience size1,834,553
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Chest of drawers audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Chest of drawers audience comes from United States.

Worldwide audience distribution share by country for Chest of drawers
CountryShare
United States18.0%
France6.5%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chest of drawers audience in United States is strongest.

Fig. 05

Top regions by affinity

Chest of drawers fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K2.21×
02Mississippi~30K1.92×
03Louisiana~40K1.90×
04Tennessee~70K1.86×
05Arkansas~30K1.78×
06Kentucky~40K1.71×
07West Virginia~10K1.67×
08South Carolina~40K1.52×
09Georgia~80K1.49×
10Oklahoma~30K1.48×
11North Carolina~70K1.33×
12Missouri~40K1.25×
13Texas~200K1.19×
14Virginia~50K1.07×
15Kansas~20K1.07×
16Florida~100K1.05×
17New York~100K0.99×
18New Mexico~9K0.97×
19Indiana~30K0.96×
20Washington, District of Columbia~5K0.94×
21Ohio~50K0.91×
22Maryland~30K0.90×
23New Jersey~40K0.85×
24Connecticut~20K0.84×
25Idaho~8K0.84×
26Pennsylvania~50K0.83×
27Illinois~50K0.82×
28Rhode Island~5K0.82×
29Delaware~4K0.82×
30South Dakota~3K0.81×
31Montana~4K0.80×
32Massachusetts~30K0.79×
33Vermont~3K0.79×
34Michigan~40K0.78×
35Utah~10K0.78×
36Iowa~10K0.78×
37Nebraska~7K0.78×
38North Dakota~3K0.78×
39Alaska~3K0.77×
40Oregon~20K0.74×
41California~100K0.73×
42Arizona~30K0.72×
43Washington~30K0.72×
44Maine~5K0.72×
45Nevada~10K0.71×
46New Hampshire~5K0.71×
47Colorado~20K0.69×
48Minnesota~20K0.69×
49Hawaii~5K0.69×
50Wisconsin~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Chest of drawers, United States
0.66×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chest of drawers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chest of drawers audience
#·InterestCategoryAffinity×
01Up in the Air (2009 film)Movies & TV80.28×
02Contemporary Designer Furniture - fciTopic46.46×
03Fish Tank (film)Movies & TV42.77×
04Dr. Dolittle (film)Movies & TV40.07×
05NightstandHome & Garden37.53×
06Nelly FurtadoMusic & Radio28.85×
07Brittany FurlanInternet & Social Media26.95×
08LoveseatHome & Garden16.06×
09MonstersMovies & TV14.12×
10Animal CrossingGames13.71×
11Headboard (furniture)Home & Garden13.11×
12ClosetFashion & Accessoires11.80×
13ReclinerHome & Garden9.01×
14Love IslandMovies & TV8.77×
15Coffee tableFood & Beverages8.68×
16Rooms To GoHome & Garden8.60×
17Shelf (storage)Home & Garden7.72×
18BedroomHome & Garden4.26×
19ChairHome & Garden4.25×
20IKEAHome & Garden3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chest of drawers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chest of drawers audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.31×
DIY MentalityTHRILL2.03×
Design AffinityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chest of drawers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.15×
Urban LifestyleOPEN1.19×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chest of drawers have in United States?

Chest of drawers has an estimated audience of 1,834,553 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chest of drawers fans?

77.4% of Chest of drawers fans are female, 22.6% are male, with an average age of 43.6 years.

03

Which brands do Chest of drawers fans like most?

Chest of drawers fans show strongest brand affinity for Up in the Air (2009 film) (80.28×), Nelly Furtado (28.85×), and Fish Tank (film) (42.77×) over the country average.

04

Where do Chest of drawers fans live in United States?

Chest of drawers fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chest of drawers fans also like?

Beyond Chest of drawers itself, the audience over-indexes on Nelly Furtado (28.85×), Fish Tank (film) (42.77×), Nightstand (37.53×), and Monsters (14.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Chest of drawers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chest of drawers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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