Rascasse Audience Intelligence

Up in the Air (2009 film) Audience in United States

A data profile of the people who buy, follow and care about Up in the Air (2009 film) in United States — modelled from more than twelve digital signal sources. Up in the Air (2009 film) has an estimated audience of 617,632 people in United States.

#2776among Movie / TV Show / Series in United States#6016in Movies & TV

The average Up in the Air (2009 film) fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Melanie Lynskey, Chest of drawers, Punch-Drunk Love, with strongest over-indexing on Melanie Lynskey (182.42× the country average).

Demographically, the Up in the Air (2009 film) audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Up in the Air (2009 film) fan in United States is more female, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Melanie Lynskey.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Up in the Air (2009 film) profile in United States.

Audience size
618K
in United States
Gender
61.2%♀
38.8% male
Age
46.6
average years
Country rank
#32245
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Up in the Air (2009 film) viewers

61.2% are female, 38.8% are male, average age 46.6.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Up in the Air (2009 film) audience in United States
MetricValue
Female61.2%
Male38.8%
Average age46.6
Estimated audience size617,632
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Up in the Air (2009 film) audience in United States
Age bracketShare%
16-1913%
20-298%
30-3913%
40-4924%
50+43%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Up in the Air (2009 film) audience comes from United States.

Worldwide audience distribution share by country for Up in the Air (2009 film)
CountryShare
United States26.0%
France9.5%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Up in the Air (2009 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Up in the Air (2009 film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.44×
02Nebraska~4K1.36×
03Massachusetts~20K1.25×
04Missouri~10K1.24×
05New York~40K1.19×
06Washington~20K1.18×
07California~80K1.17×
08Illinois~20K1.16×
09Oregon~9K1.15×
10Colorado~10K1.12×
11Connecticut~7K1.12×
12Minnesota~10K1.08×
13Utah~6K1.08×
14New Jersey~20K1.07×
15Montana~2K1.06×
16Rhode Island~2K1.05×
17New Hampshire~3K1.04×
18Maine~2K1.04×
19Hawaii~3K1.03×
20Arizona~10K1.02×
21Kansas~5K1.02×
22Virginia~20K1.01×
23Idaho~3K1.01×
24Alaska~1K1.01×
25Pennsylvania~20K1.00×
26Iowa~5K1.00×
27Wisconsin~10K0.99×
28Vermont~1K0.99×
29Texas~50K0.98×
30North Dakota~1K0.98×
31Michigan~20K0.97×
32Maryland~10K0.96×
33Indiana~10K0.95×
34Ohio~20K0.92×
35Nevada~6K0.92×
36Tennessee~10K0.91×
37New Mexico~3K0.91×
38Florida~40K0.90×
39North Carolina~20K0.90×
40Oklahoma~6K0.90×
41South Dakota~1K0.90×
42West Virginia~3K0.89×
43Delaware~2K0.88×
44Georgia~20K0.87×
45South Carolina~8K0.86×
46Kentucky~7K0.85×
47Arkansas~4K0.84×
48Louisiana~6K0.77×
49Alabama~7K0.74×
50Mississippi~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Up in the Air (2009 film), United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Up in the Air (2009 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Up in the Air (2009 film) audience
#·InterestCategoryAffinity×
01Melanie LynskeyMovies & TV182.42×
02Punch-Drunk LoveMovies & TV105.31×
03Chest of drawersHome & Garden80.28×
04Sam RockwellMovies & TV56.22×
05Silver Linings PlaybookMovies & TV55.20×
06Vera FarmigaMovies & TV54.22×
07Water coolingTechnology & Electronics36.64×
08JumanjiMovies & TV33.20×
09Descendants (2015 film)Movies & TV29.55×
10Legally BlondeMovies & TV29.26×
11Greta GerwigMovies & TV25.99×
12Sarah PaulsonMovies & TV22.88×
13Clueless (film)Movies & TV21.31×
14Jennifer Love HewittMovies & TV20.00×
15Austin Powers (film series)Movies & TV16.72×
16Amy AdamsMovies & TV16.32×
17Kirsten DunstMovies & TV12.43×
18FedExBusiness & Career5.85×
19Vehicle insuranceCars & Mobility5.04×
20Mortgage loansBusiness & Career4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Up in the Air (2009 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Up in the Air (2009 film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.50×
PatriotismCONSERVATISM2.40×
Quality AwarenessPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Up in the Air (2009 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.79×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Up in the Air (2009 film) have in United States?

Up in the Air (2009 film) has an estimated audience of 617,632 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Up in the Air (2009 film) viewers?

61.2% of Up in the Air (2009 film) fans are female, 38.8% are male, with an average age of 46.6 years.

03

Which brands do Up in the Air (2009 film) fans like most?

Up in the Air (2009 film) fans show strongest brand affinity for Melanie Lynskey (182.42×), Chest of drawers (80.28×), and Punch-Drunk Love (105.31×) over the country average.

04

Where do Up in the Air (2009 film) fans live in United States?

Up in the Air (2009 film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Up in the Air (2009 film) fans also like?

Beyond Up in the Air (2009 film) itself, the audience over-indexes on Chest of drawers (80.28×), Punch-Drunk Love (105.31×), Sam Rockwell (56.22×), and Vera Farmiga (54.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Up in the Air (2009 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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