Up in the Air (2009 film) Audience in United States

Up in the Air (2009 film) logo

Up in the Air (2009 film) has an estimated audience of 643,899 people in United States. 61.2% are female, 38.8% are male, average age 46.6. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, Wikia, France Info, Iration, Theocracy.

The average Up in the Air (2009 film) fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, Wikia, France Info, with strongest over-indexing on Kendra Scott (6.61× the country average). Demographically, the Up in the Air (2009 film) audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Up in the Air (2009 film) fans

Demographic split for Up in the Air (2009 film) audience in United States
MetricValue
Female61.2%
Male38.8%
Average age46.6
Estimated audience size643,899

Audience persona

The typical Up in the Air (2009 film) fan in United States is more female, around 46.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Up in the Air (2009 film) in United States
RegionReachAffinity
California85,8761.21×
Texas54,1040.98×
New York46,0511.28×
Florida40,2760.92×
Illinois26,3491.23×
Pennsylvania21,9521.01×
Ohio18,4420.93×
Georgia17,7640.9×
New Jersey17,4111.06×
North Carolina17,3290.89×
Michigan16,5510.98×
Massachusetts16,3411.29×
Virginia16,0351.02×
Washington15,5991.21×
Arizona13,9901.06×
Missouri13,8031.33×
Tennessee11,8910.92×
Colorado11,8011.16×
Indiana11,2060.95×
Maryland10,6490.96×
Minnesota10,2641.11×
Wisconsin9,8801.02×
Oregon8,8171.19×
South Carolina8,5870.89×
Connecticut7,6201.18×
Kentucky6,6310.82×
Alabama6,3380.7×
Oklahoma6,2470.87×
Louisiana6,1500.74×
Utah6,0241.04×
Nevada5,7010.92×
Iowa5,2750.99×
Nebraska5,0621.57×
Kansas4,9480.98×
Arkansas3,8430.72×
Washington, District of Columbia3,0541.58×
Idaho3,0450.94×
Mississippi2,9030.55×
New Mexico2,7370.85×
West Virginia2,7350.91×
Hawaii2,6530.96×
New Hampshire2,6241.03×
Maine2,4301.05×
Rhode Island2,2271.09×
Montana1,8191.02×
Delaware1,5240.86×
Alaska1,1720.85×
South Dakota1,1330.76×
Vermont1,1080.98×
North Dakota9820.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Up in the Air (2009 film) audience
BrandAffinityCategory
Kendra Scott6.61×Fashion & Accessoires
Wikia6.47×Internet & Social Media
France Info60.42×Movies & TV
Iration31.54×Music & Radio
Theocracy10.2×Music & Radio
The Fillmore15.29×Music & Radio
Huánuco11.64×Travel & Leisure
Jingoism2.02×Politics & Society
Sokolov (Sokolov District)47.22×Travel & Leisure
Kay Arthur20×Literature
Jason Christie40.32×Sports
Hooked on Phonics8.13×Kids & Family
Brown County, Wisconsin9.89×Travel & Leisure
Paisley6.44×Fashion & Accessoires
Hocus Pocus3.52×Movies & TV
Kāhala, Hawaii15.06×Travel & Leisure
Primos Hunting14.83×Sports
Kikar HaShabbat11.44×News
Go Go's8.09×Music & Radio
Home staging3.43×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Up in the Air (2009 film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.67
Risk AppetiteTHRILL1.73
PatriotismCONSERVATISM1.7
TravellingTHRILL1.41
Family OrientationCONSERVATISM1.29
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Up in the Air (2009 film)
CountryShare
United States28.4%
France8.8%
United Kingdom7.1%

See Up in the Air (2009 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Up in the Air (2009 film) have in United States?

Up in the Air (2009 film) has an estimated audience of 643,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Up in the Air (2009 film) fans?

61.2% of Up in the Air (2009 film) fans are female, 38.8% are male, with an average age of 46.6 years.

Which brands do Up in the Air (2009 film) fans like most?

Up in the Air (2009 film) fans show strongest brand affinity for Kendra Scott (6.61×), Wikia (6.47×), and France Info (60.42×) over the country average.

Where do Up in the Air (2009 film) fans live in United States?

Up in the Air (2009 film) fans in United States are most concentrated in California (reach 85,876), Texas (reach 54,104), and New York (reach 46,051). These three regions account for the largest share of the active audience.

What other brands do Up in the Air (2009 film) fans also like?

Beyond Up in the Air (2009 film) itself, the audience over-indexes on Wikia (6.47×), France Info (60.42×), Iration (31.54×), and Theocracy (10.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Up in the Air (2009 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.