Rascasse Audience Intelligence

Closet Audience in United States

A data profile of the people who buy, follow and care about Closet in United States — modelled from more than twelve digital signal sources. Closet has an estimated audience of 9,394,579 people in United States.

#2405among Topic in United States#193in Fashion & Accessoires

The average Closet fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cabinetry, Nordstrom rack, Subway, with strongest over-indexing on Cabinetry (5.57× the country average).

Demographically, the Closet audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Closet fan in United States is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Cabinetry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Closet profile in United States.

Audience size
9.4M
in United States
Gender
73.3%♀
26.7% male
Age
42.2
average years
Country rank
#3805
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Closet fans

73.3% are female, 26.7% are male, average age 42.2.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Closet audience in United States
MetricValue
Female73.3%
Male26.7%
Average age42.2
Estimated audience size9,394,579
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Closet audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Closet audience comes from United States.

Worldwide audience distribution share by country for Closet
CountryShare
United States18.3%
India5.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Closet audience in United States is strongest.

Fig. 05

Top regions by affinity

Closet fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K1.41×
02New Jersey~300K1.40×
03California~1.5M1.38×
04Florida~800K1.32×
05Georgia~300K1.17×
06Texas~900K1.16×
07Maryland~200K1.15×
08Connecticut~100K1.15×
09Massachusetts~200K1.14×
10South Carolina~200K1.08×
11Mississippi~80K1.07×
12Pennsylvania~300K1.06×
13Illinois~300K1.05×
14North Carolina~300K1.05×
15Washington~200K1.05×
16Alabama~100K1.05×
17Arkansas~80K1.05×
18Rhode Island~30K1.05×
19Louisiana~100K1.04×
20New Mexico~50K1.04×
21Virginia~200K1.03×
22Tennessee~200K1.03×
23Arizona~200K1.02×
24Nebraska~50K1.00×
25Michigan~200K0.99×
26Indiana~200K0.98×
27Utah~80K0.98×
28Delaware~30K0.98×
29Oklahoma~100K0.96×
30Missouri~100K0.95×
31Kentucky~100K0.95×
32Nevada~90K0.95×
33Kansas~70K0.95×
34Hawaii~40K0.94×
35West Virginia~40K0.93×
36Montana~20K0.93×
37Iowa~70K0.91×
38Idaho~40K0.91×
39Ohio~300K0.90×
40Minnesota~100K0.89×
41Oregon~90K0.88×
42Maine~30K0.88×
43Washington, District of Columbia~20K0.87×
44South Dakota~20K0.87×
45Alaska~20K0.87×
46Wisconsin~100K0.86×
47New Hampshire~30K0.86×
48North Dakota~20K0.86×
49Colorado~100K0.85×
50Vermont~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Closet, United States
0.79×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Closet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Closet audience
#·InterestCategoryAffinity×
01Chest of drawersHome & Garden11.80×
02BookcaseLiterature8.30×
03CabinetryHome & Garden5.57×
04Single-family detached homeHome & Garden4.51×
05Diaper bagKids & Family3.03×
06Nordstrom rackFashion & Accessoires2.86×
07Microwave ovenHome & Garden2.86×
08Real propertyHome & Garden2.68×
09CountertopHome & Garden2.53×
10CarpetHome & Garden2.44×
11SubwayFood & Beverages2.21×
12Planet FitnessSports2.03×
13IKEAHome & Garden1.95×
14TrousersFashion & Accessoires1.88×
15Hobby LobbyHome & Garden1.81×
16Shopping mallsShopping1.81×
17Home AppliancesHome & Garden1.74×
18ApartmentBusiness & Career1.73×
19AirbnbTravel & Leisure1.58×
20HappinessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Closet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Closet audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.74×
IndulgenceJOY1.62×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Closet audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Pet OwnershipJOY0.85×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Closet have in United States?

Closet has an estimated audience of 9,394,579 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Closet fans?

73.3% of Closet fans are female, 26.7% are male, with an average age of 42.2 years.

03

Which brands do Closet fans like most?

Closet fans show strongest brand affinity for Cabinetry (5.57×), Nordstrom rack (2.86×), and Subway (2.21×) over the country average.

04

Where do Closet fans live in United States?

Closet fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Closet fans also like?

Beyond Closet itself, the audience over-indexes on Nordstrom rack (2.86×), Subway (2.21×), Chest of drawers (11.8×), and Planet Fitness (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Closet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Closet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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