Closet Audience in United States

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Closet has an estimated audience of 9,394,579 people in United States. 73.3% are female, 26.7% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Israel, Jeep Wagoneer, Kendra Scott, Cam Ward.

The average Closet fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Israel, Jeep Wagoneer, with strongest over-indexing on Home equity (2.02× the country average). Demographically, the Closet audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Closet fans

Demographic split for Closet audience in United States
MetricValue
Female73.3%
Male26.7%
Average age42.2
Estimated audience size9,394,579

Audience persona

The typical Closet fan in United States is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Closet in United States
RegionReachAffinity
California1,525,6511.48×
Texas950,3051.18×
Florida907,6901.43×
New York825,9301.57×
New Jersey358,5351.5×
Georgia351,4251.21×
Illinois346,1681.11×
Pennsylvania340,6821.08×
North Carolina303,2551.07×
Ohio260,1600.9×
Michigan255,2651.04×
Virginia241,9481.06×
Massachusetts225,8371.22×
Washington212,7871.13×
Tennessee198,6121.05×
Maryland195,2991.21×
Arizona194,6171.01×
Indiana167,1040.97×
South Carolina154,1071.09×
Missouri143,0710.94×
Alabama134,0211.02×
Colorado129,9920.88×
Louisiana127,0401.05×
Minnesota121,0330.9×
Wisconsin115,4790.82×
Connecticut114,0321.21×
Kentucky108,5950.92×
Oklahoma99,3090.95×
Oregon97,3040.9×
Nevada85,9800.95×
Mississippi80,4371.04×
Arkansas78,7931.02×
Utah75,7320.9×
Kansas68,6800.93×
Iowa66,1970.86×
New Mexico49,0201.04×
Nebraska43,7080.93×
Idaho39,9400.85×
West Virginia38,4450.88×
Hawaii36,2260.9×
Rhode Island31,8391.06×
New Hampshire31,6770.86×
Maine27,7210.82×
Delaware25,2760.98×
Washington, District of Columbia25,1720.89×
Montana18,2420.7×
South Dakota16,0550.74×
Alaska14,6480.73×
North Dakota13,3680.69×
Vermont11,3500.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Closet audience
BrandAffinityCategory
Home equity2.02×Home & Garden
Israel1.79×Travel & Leisure
Jeep Wagoneer3.48×Cars & Mobility
Kendra Scott1.68×Fashion & Accessoires
Cam Ward2.11×Sports
Jesse Plemons1.86×Movies & TV
JDSU1.64×Business & Career
Nebraska Cornhuskers football1.59×Sports
Urban horticulture1.58×Home & Garden
Iron Man (film)2.08×Movies & TV
Khaadi2.87×Fashion & Accessoires
Charlamagne Tha God3.97×Movies & TV
Women's empowerment1.72×Politics & Society
Kento Yamazaki4.35×Movies & TV
Inmotion8.71×Technology & Electronics
Vicky Kaushal5.23×Movies & TV
Hebe2.13×Home & Garden
Kodiak, Alaska2.59×Travel & Leisure
W. Kamau Bell7.14×Movies & TV
UK garage1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Closet audience
TraitClusterScore
Quality AwarenessPREMIUM1.48
IndulgenceJOY1.33
Price SensitivityPREMIUM1.32
DIY MentalityTHRILL1.25
Family OrientationCONSERVATISM1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Closet
CountryShare
United States18.3%
India5.3%
United Kingdom4.6%

See Closet audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Closet have in United States?

Closet has an estimated audience of 9,394,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Closet fans?

73.3% of Closet fans are female, 26.7% are male, with an average age of 42.2 years.

Which brands do Closet fans like most?

Closet fans show strongest brand affinity for Home equity (2.02×), Israel (1.79×), and Jeep Wagoneer (3.48×) over the country average.

Where do Closet fans live in United States?

Closet fans in United States are most concentrated in California (reach 1,525,651), Texas (reach 950,305), and Florida (reach 907,690). These three regions account for the largest share of the active audience.

What other brands do Closet fans also like?

Beyond Closet itself, the audience over-indexes on Israel (1.79×), Jeep Wagoneer (3.48×), Kendra Scott (1.68×), and Cam Ward (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Closet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.