Bookcase Audience in United States

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Bookcase has an estimated audience of 2,689,948 people in United States. 67.1% are female, 32.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Fish Tank (film), Weekend (2011 film), American Furniture Warehouse, Bar stool, Closet.

The average Bookcase fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fish Tank (film), Weekend (2011 film), American Furniture Warehouse, with strongest over-indexing on Fish Tank (film) (43.74× the country average). Demographically, the Bookcase audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Bookcase fans

Demographic split for Bookcase audience in United States
MetricValue
Female67.1%
Male32.9%
Average age41.9
Estimated audience size2,689,948

Audience persona

The typical Bookcase fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Fish Tank (film).

Top regions in United States

Top regions ranked by reach for Bookcase in United States
RegionReachAffinity
California287,4120.97×
Texas220,1570.95×
Florida184,0941.01×
New York168,3231.12×
North Carolina101,5161.25×
Illinois94,6341.06×
Pennsylvania94,2221.04×
Georgia89,3681.08×
Ohio85,1841.03×
Virginia75,2081.15×
New Jersey73,3401.07×
Michigan72,4501.03×
Massachusetts66,2611.25×
Tennessee65,3151.21×
Washington57,0831.06×
Arizona55,7961.02×
Indiana51,7971.05×
Alabama49,1791.31×
South Carolina44,6831.1×
Missouri44,1091.02×
Maryland43,5110.94×
Colorado40,0050.94×
Wisconsin36,8510.91×
Kentucky35,2901.05×
Minnesota34,0230.88×
Connecticut30,3691.13×
Louisiana30,3460.87×
Oregon29,2010.95×
Oklahoma28,0760.94×
Arkansas23,0401.04×
Utah22,4250.93×
Kansas21,2041×
Nevada20,2610.78×
Mississippi20,1970.91×
Iowa19,9820.9×
Idaho14,8621.1×
New Hampshire13,5991.28×
Nebraska12,9850.96×
Maine12,5861.31×
West Virginia12,4931×
New Mexico11,5010.85×
Rhode Island9,8441.15×
Montana7,4841×
Washington, District of Columbia7,3470.91×
Delaware7,2140.97×
South Dakota5,4780.88×
Hawaii5,4360.47×
Vermont4,6710.99×
North Dakota4,4850.81×
Alaska3,4970.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bookcase audience
BrandAffinityCategory
Fish Tank (film)43.74×Movies & TV
Weekend (2011 film)42.31×Movies & TV
American Furniture Warehouse17.44×Shopping
Bar stool17.64×Home & Garden
Closet8.3×Fashion & Accessoires
Rooms To Go8.59×Home & Garden
Locker (cabinet)15.01×
Headboard (furniture)13×Home & Garden
Coffee table8.89×Food & Beverages
Recliner9.06×Home & Garden
Lampshade24.61×Home & Garden
Nelly Furtado12.35×Music & Radio
Shelf (storage)6.95×Home & Garden
Cabinetry3.73×Home & Garden
Rocking chair12.52×Home & Garden
Couch4.05×Home & Garden
Houzz5.49×Home & Garden
Bassett Furniture12.39×Home & Garden
Ready-to-assemble furniture7.72×Home & Garden
Chest of drawers13.09×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bookcase audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Design AffinityPREMIUM1.75
DIY MentalityTHRILL1.32
CreativityOPEN1.25
Price SensitivityPREMIUM1.24
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Bookcase
CountryShare
Japan15.9%
United States11.7%
South Korea4.7%

See Bookcase audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Bookcase have in United States?

Bookcase has an estimated audience of 2,689,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Bookcase fans?

67.1% of Bookcase fans are female, 32.9% are male, with an average age of 41.9 years.

Which brands do Bookcase fans like most?

Bookcase fans show strongest brand affinity for Fish Tank (film) (43.74×), Weekend (2011 film) (42.31×), and American Furniture Warehouse (17.44×) over the country average.

Where do Bookcase fans live in United States?

Bookcase fans in United States are most concentrated in California (reach 287,412), Texas (reach 220,157), and Florida (reach 184,094). These three regions account for the largest share of the active audience.

What other brands do Bookcase fans also like?

Beyond Bookcase itself, the audience over-indexes on Weekend (2011 film) (42.31×), American Furniture Warehouse (17.44×), Bar stool (17.64×), and Closet (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.