Locker (cabinet) Audience in United States

Locker (cabinet) logo

Locker (cabinet) has an estimated audience of 2,596,746 people in United States. 56.4% are female, 43.6% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Goop, Governor of Michigan.

The average Locker (cabinet) fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (13.04× the country average). Demographically, the Locker (cabinet) audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Video / Board Game

Demographics of Locker (cabinet) fans

Demographic split for Locker (cabinet) audience in United States
MetricValue
Female56.4%
Male43.6%
Average age44.1
Estimated audience size2,596,746

Audience persona

The typical Locker (cabinet) fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Locker (cabinet) in United States
RegionReachAffinity
California334,6681.17×
Texas282,7061.27×
New York206,8261.43×
Florida170,9470.97×
Illinois92,9291.07×
Georgia89,8681.12×
Pennsylvania86,6440.99×
New Jersey77,3391.17×
Ohio76,5700.96×
North Carolina75,4590.97×
Virginia64,7431.02×
Michigan61,1970.9×
Massachusetts59,2551.16×
Washington54,1571.04×
Tennessee53,5941.03×
Indiana48,4511.02×
Alabama47,2841.3×
Arizona45,2300.85×
Maryland44,6771×
Colorado41,8121.02×
Louisiana41,4491.24×
Missouri39,7170.95×
South Carolina37,9850.97×
Wisconsin34,5900.89×
Minnesota34,1270.92×
Oklahoma30,3171.05×
Kentucky30,1370.93×
Oregon29,5560.99×
Utah28,7311.24×
Connecticut26,8121.03×
Mississippi26,7701.25×
Nevada25,7751.03×
Arkansas24,1021.13×
Iowa21,8451.02×
Kansas19,4440.95×
Nebraska12,9380.99×
Hawaii12,3141.1×
Idaho12,1120.93×
New Mexico11,3580.87×
Washington, District of Columbia10,4791.34×
West Virginia9,5310.79×
Maine7,5620.81×
New Hampshire7,4540.73×
Rhode Island7,2550.88×
Montana5,3930.75×
South Dakota5,3600.89×
Delaware5,0170.7×
North Dakota4,6100.86×
Alaska4,4410.8×
Vermont3,4830.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Locker (cabinet) audience
BrandAffinityCategory
Historic site13.04×Arts & Culture
Vocal harmony10.77×Music & Radio
Fairy godmother16.69×Literature
Goop8.28×Internet & Social Media
Governor of Michigan11.19×Politics & Society
Mathcore11.94×Music & Radio
Grinch5.45×Movies & TV
Hipster12.65×Politics & Society
Hibachi9.6×Food & Beverages
Guitarist (magazine)11.89×Music & Radio
Israel2.16×Travel & Leisure
TV Fanatic9.7×Movies & TV
Cherish (group)9.84×Music & Radio
Wok5.86×Food & Beverages
headspace8.28×Health
Google Home5.58×Technology & Electronics
The Historian13.42×Literature
La Jolla7.35×Travel & Leisure
Hang Seng Index10.21×Business & Career
Grace Slick6.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Locker (cabinet) audience
TraitClusterScore
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.59
Design AffinityPREMIUM1.46
DIY MentalityTHRILL1.31
Convenience OrientationPREMIUM1.3
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Locker (cabinet)
CountryShare
United States20.0%
United Kingdom13.8%
Japan11.1%

See Locker (cabinet) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Locker (cabinet) have in United States?

Locker (cabinet) has an estimated audience of 2,596,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Locker (cabinet) fans?

56.4% of Locker (cabinet) fans are female, 43.6% are male, with an average age of 44.1 years.

Which brands do Locker (cabinet) fans like most?

Locker (cabinet) fans show strongest brand affinity for Historic site (13.04×), Vocal harmony (10.77×), and Fairy godmother (16.69×) over the country average.

Where do Locker (cabinet) fans live in United States?

Locker (cabinet) fans in United States are most concentrated in California (reach 334,668), Texas (reach 282,706), and New York (reach 206,826). These three regions account for the largest share of the active audience.

What other brands do Locker (cabinet) fans also like?

Beyond Locker (cabinet) itself, the audience over-indexes on Vocal harmony (10.77×), Fairy godmother (16.69×), Goop (8.28×), and Governor of Michigan (11.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Locker (cabinet). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.