Locker (cabinet) Audience in Germany
Locker (cabinet) has an estimated audience of 603,525 people in Germany. 65.6% are female, 34.4% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Home construction, Progressive rock, Picnic, Home Office.
The average Locker (cabinet) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Home construction, Progressive rock, with strongest over-indexing on Gil Ofarim (2.15× the country average). Demographically, the Locker (cabinet) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Video / Board Game
Demographics of Locker (cabinet) fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 41.0 |
| Estimated audience size | 603,525 |
Audience persona
The typical Locker (cabinet) fan in Germany is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,540 | 0.96× |
| Bayern | 125,506 | 1.24× |
| Baden-Württemberg | 91,281 | 1.06× |
| Hessen | 56,558 | 1.18× |
| Niedersachsen | 55,714 | 0.91× |
| Sachsen | 41,555 | 1.34× |
| Berlin | 36,890 | 1.31× |
| Rheinland-Pfalz | 29,742 | 0.94× |
| Schleswig-Holstein | 17,825 | 0.79× |
| Thüringen | 17,504 | 1.09× |
| Brandenburg | 16,572 | 0.85× |
| Hamburg | 15,871 | 1.11× |
| Sachsen-Anhalt | 15,119 | 0.93× |
| Mecklenburg-Vorpommern | 9,599 | 0.8× |
| Saarland | 6,756 | 0.87× |
| Bremen | 4,587 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.15× | Music & Radio |
| Home construction | 1.54× | Home & Garden |
| Progressive rock | 2.43× | Music & Radio |
| Picnic | 5.44× | Kids & Family |
| Home Office | 1.51× | Business & Career |
| Hundertwasserhaus | 5.9× | Travel & Leisure |
| Medieval fantasy | 11.65× | Literature |
| Jesolo | 8.46× | Travel & Leisure |
| Liberace | 6.03× | Music & Radio |
| Fantasy Earth: Zero | 6.41× | Games |
| Therme Erding | 4.46× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.28× | Music & Radio |
| Clogging | 9.74× | Music & Radio |
| Mechanic | 1.6× | Cars & Mobility |
| Natural rubber | 1.72× | Cars & Mobility |
| Stylish Eve | 20× | Fashion & Accessoires |
| South Yorkshire | 12.19× | Travel & Leisure |
| Building insulation | 2.9× | Home & Garden |
| N'Golo Kanté | 3.58× | Sports |
| HydraFacial | 4.02× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.81 |
| DIY Mentality | THRILL | 1.75 |
| Urban Lifestyle | OPEN | 1.48 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 13.8% |
| Japan | 11.1% |
See Locker (cabinet) audiences in other countries
More audiences in Germany
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Frequently asked questions
How many fans does Locker (cabinet) have in Germany?
Locker (cabinet) has an estimated audience of 603,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Locker (cabinet) fans?
65.6% of Locker (cabinet) fans are female, 34.4% are male, with an average age of 41.0 years.
Which brands do Locker (cabinet) fans like most?
Locker (cabinet) fans show strongest brand affinity for Gil Ofarim (2.15×), Home construction (1.54×), and Progressive rock (2.43×) over the country average.
Where do Locker (cabinet) fans live in Germany?
Locker (cabinet) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,540), Bayern (reach 125,506), and Baden-Württemberg (reach 91,281). These three regions account for the largest share of the active audience.
What other brands do Locker (cabinet) fans also like?
Beyond Locker (cabinet) itself, the audience over-indexes on Home construction (1.54×), Progressive rock (2.43×), Picnic (5.44×), and Home Office (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Locker (cabinet). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.