Rascasse Audience Intelligence

Locker (cabinet) Audience in Germany

A data profile of the people who buy, follow and care about Locker (cabinet) in Germany — modelled from more than twelve digital signal sources. Locker (cabinet) has an estimated audience of 629,503 people in Germany.

#83among Video / Board Game in Germany

The average Locker (cabinet) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Audrey Tautou, 10 things i hate about you, Natalie Portman, with strongest over-indexing on Audrey Tautou (125.98× the country average).

Demographically, the Locker (cabinet) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Locker (cabinet) fan in Germany is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Audrey Tautou.

Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Locker (cabinet) profile in Germany.

Audience size
630K
in Germany
Gender
65.6%♀
34.4% male
Age
41.0
average years
Country rank
#9714
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Locker (cabinet) fans

65.6% are female, 34.4% are male, average age 41.0.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Locker (cabinet) audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age41.0
Estimated audience size629,503
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Locker (cabinet) audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Locker (cabinet) audience comes from Germany.

Worldwide audience distribution share by country for Locker (cabinet)
CountryShare
United States19.8%
United Kingdom13.7%
Japan11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Locker (cabinet) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Locker (cabinet) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.37×
02Berlin~40K1.29×
03Bayern~100K1.20×
04Hessen~50K1.13×
05Thüringen~20K1.13×
06Hamburg~20K1.11×
07Baden-Württemberg~90K1.04×
08Sachsen-Anhalt~20K0.97×
09Rheinland-Pfalz~30K0.95×
10Nordrhein-Westfalen~100K0.94×
11Saarland~7K0.93×
12Niedersachsen~50K0.89×
13Brandenburg~20K0.88×
14Mecklenburg-Vorpommern~10K0.85×
15Bremen~5K0.85×
16Schleswig-Holstein~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Locker (cabinet), Germany
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Locker (cabinet) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Locker (cabinet) audience
#·InterestCategoryAffinity×
01Audrey TautouMovies & TV125.98×
0210 things i hate about youMovies & TV62.44×
03CaulkingHome & Garden45.83×
04Streamy AwardsInternet & Social Media33.83×
05BookcaseLiterature26.80×
06Natalie PortmanMovies & TV20.00×
07The MentalistMovies & TV20.00×
08Vincent CasselMovies & TV20.00×
09Blue Bloods (TV series)Movies & TV20.00×
10Charlotte GainsbourgMovies & TV20.00×
11RS ComponentsTechnology & Electronics20.00×
12Hawaii Five-0Movies & TV18.14×
13Claudia SchifferFashion & Accessoires17.26×
14The Man in the High CastleMovies & TV16.32×
15Chicago Fire (TV series)Movies & TV15.56×
16American Beauty (1999 film)Movies & TV15.36×
17Smyths Toys SuperstoresShopping13.29×
18Person of Interest (TV series)Movies & TV8.67×
19Homeland (TV series)Movies & TV8.44×
20Political scienceBusiness & Career5.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Locker (cabinet) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Locker (cabinet) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.76×
Community OrientationOPEN1.66×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Locker (cabinet) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
CreativityOPEN0.67×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Locker (cabinet) have in Germany?

Locker (cabinet) has an estimated audience of 629,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Locker (cabinet) fans?

65.6% of Locker (cabinet) fans are female, 34.4% are male, with an average age of 41.0 years.

03

Which brands do Locker (cabinet) fans like most?

Locker (cabinet) fans show strongest brand affinity for Audrey Tautou (125.98×), 10 things i hate about you (62.44×), and Natalie Portman (20×) over the country average.

04

Where do Locker (cabinet) fans live in Germany?

Locker (cabinet) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Locker (cabinet) fans also like?

Beyond Locker (cabinet) itself, the audience over-indexes on 10 things i hate about you (62.44×), Natalie Portman (20×), The Mentalist (20×), and Bookcase (26.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See Locker (cabinet) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Locker (cabinet). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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