RS Components Audience in Germany
RS Components has an estimated audience of 309,396 people in Germany. 37.7% are female, 62.3% are male, average age 46.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Infineon Technologies, Peacemaker, Omron, Aral AG, Schneider Electric.
The average RS Components fan in Germany is 46.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Infineon Technologies, Peacemaker, Omron, with strongest over-indexing on Infineon Technologies (93.39× the country average). Demographically, the RS Components audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of RS Components fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 46.1 |
| Estimated audience size | 309,396 |
Audience persona
The typical RS Components fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Infineon Technologies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 78,907 | 1.87× |
| Bayern | 72,969 | 1.47× |
| Nordrhein-Westfalen | 64,436 | 0.95× |
| Hessen | 44,840 | 1.9× |
| Niedersachsen | 24,535 | 0.82× |
| Sachsen | 14,825 | 0.98× |
| Rheinland-Pfalz | 12,424 | 0.8× |
| Schleswig-Holstein | 11,253 | 1.01× |
| Berlin | 8,601 | 0.62× |
| Thüringen | 8,573 | 1.09× |
| Brandenburg | 5,966 | 0.62× |
| Hamburg | 5,071 | 0.73× |
| Sachsen-Anhalt | 4,829 | 0.6× |
| Mecklenburg-Vorpommern | 3,485 | 0.59× |
| Bremen | 3,049 | 1.15× |
| Saarland | 3,045 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infineon Technologies | 93.39× | Technology & Electronics |
| Peacemaker | 17.73× | Movies & TV |
| Omron | 87.36× | Business & Career |
| Aral AG | 8.2× | Cars & Mobility |
| Schneider Electric | 43.23× | Technology & Electronics |
| BASF | 20× | Health |
| Honeywell | 41.64× | Home & Garden |
| Toolstation | 87.37× | Home & Garden |
| STMicroelectronics | 86.28× | Business & Career |
| Locker (cabinet) | 20× | |
| The Punisher (2004 film) | 35.69× | Movies & TV |
| The Motley Fool | 54.34× | Business & Career |
| RWE | 20× | Home & Garden |
| TeamViewer | 14.6× | Technology & Electronics |
| Electrical Engineering Students' European Association | 87.02× | Politics & Society |
| Sonepar | 15.41× | Shopping |
| Solar inverter | 13.68× | Home & Garden |
| Texas Instruments | 36.66× | Technology & Electronics |
| Merck KGaA | 20× | Business & Career |
| Micron Technology | 31.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.01 |
| Patriotism | CONSERVATISM | 1.66 |
| Early Adopter Mentality | POWER | 1.52 |
| DIY Mentality | THRILL | 1.45 |
| Convenience Orientation | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.7% |
| Italy | 11.0% |
| Australia | 8.8% |
See RS Components audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does RS Components have in Germany?
RS Components has an estimated audience of 309,396 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of RS Components fans?
37.7% of RS Components fans are female, 62.3% are male, with an average age of 46.1 years.
Which brands do RS Components fans like most?
RS Components fans show strongest brand affinity for Infineon Technologies (93.39×), Peacemaker (17.73×), and Omron (87.36×) over the country average.
Where do RS Components fans live in Germany?
RS Components fans in Germany are most concentrated in Baden-Württemberg (reach 78,907), Bayern (reach 72,969), and Nordrhein-Westfalen (reach 64,436). These three regions account for the largest share of the active audience.
What other brands do RS Components fans also like?
Beyond RS Components itself, the audience over-indexes on Peacemaker (17.73×), Omron (87.36×), Aral AG (8.2×), and Schneider Electric (43.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RS Components. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.