Rascasse Audience Intelligence

RS Components Target Market in Germany

A data profile of the people who buy, follow and care about RS Components in Germany — modelled from more than twelve digital signal sources. RS Components has an estimated audience of 312,037 people in Germany.

#2152among Brand in Germany#661in Technology & Electronics

The average RS Components fan in Germany is 46.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Infineon Technologies, Peacemaker, Omron, with strongest over-indexing on Infineon Technologies (93.39× the country average).

Demographically, the RS Components audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RS Components fan in Germany is more male, around 46.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Infineon Technologies.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RS Components profile in Germany.

Audience size
312K
in Germany
Gender
37.7%♀
62.3% male
Age
46.1
average years
Country rank
#16830
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RS Components

37.7% are female, 62.3% are male, average age 46.1.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for RS Components audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age46.1
Estimated audience size312,037
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the RS Components audience in Germany
Age bracketShare%
16-1914%
20-298%
30-3913%
40-4922%
50+43%
Fig. 04

Worldwide distribution

8.7%

of the worldwide RS Components audience comes from Germany.

Worldwide audience distribution share by country for RS Components
CountryShare
United Kingdom31.2%
Italy11.0%
Australia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RS Components audience in Germany is strongest.

Fig. 05

Top regions by affinity

RS Components customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.84×
02Baden-Württemberg~80K1.81×
03Bayern~70K1.45×
04Bremen~3K1.19×
05Thüringen~9K1.09×
06Schleswig-Holstein~10K1.02×
07Sachsen~10K0.97×
08Nordrhein-Westfalen~60K0.93×
09Saarland~3K0.86×
10Niedersachsen~30K0.83×
11Rheinland-Pfalz~10K0.81×
12Hamburg~5K0.76×
13Sachsen-Anhalt~5K0.66×
14Brandenburg~6K0.64×
15Mecklenburg-Vorpommern~4K0.63×
16Berlin~8K0.61×
Fig. 06

Affinity by region

Affinity by region — RS Components, Germany
0.61×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RS Components audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RS Components audience
#·InterestCategoryAffinity×
01Infineon TechnologiesTechnology & Electronics93.39×
02ToolstationHome & Garden87.37×
03OmronBusiness & Career87.36×
04Electrical Engineering Students' European AssociationPolitics & Society87.02×
05STMicroelectronicsBusiness & Career86.28×
06The Motley FoolBusiness & Career54.34×
07Schneider ElectricTechnology & Electronics43.23×
08HoneywellHome & Garden41.64×
09Texas InstrumentsTechnology & Electronics36.66×
10The Punisher (2004 film)Movies & TV35.69×
11Micron TechnologyBusiness & Career31.96×
12BASFHealth20.00×
13RWEHome & Garden20.00×
14Locker (cabinet)Video / Board Game20.00×
15AthleteMusic & Radio20.00×
16PeacemakerMovies & TV17.73×
17SoneparShopping15.41×
18TeamViewerTechnology & Electronics14.60×
19Solar inverterHome & Garden13.68×
20Aral AGCars & Mobility8.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RS Components audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RS Components audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Need for SecurityCONSERVATISM1.54×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RS Components audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
MindfulnessBALANCE0.88×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RS Components's target market in Germany?

RS Components's target market in Germany covers an estimated 312,037 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of RS Components customers?

37.7% of the RS Components audience are female, 62.3% are male, with an average age of 46.1 years.

03

Which brands do RS Components fans like most?

RS Components fans show strongest brand affinity for Infineon Technologies (93.39×), Peacemaker (17.73×), and Omron (87.36×) over the country average.

04

Where do RS Components fans live in Germany?

RS Components fans in Germany are most concentrated in Baden-Württemberg (reach ~80K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do RS Components fans also like?

Beyond RS Components itself, the audience over-indexes on Peacemaker (17.73×), Omron (87.36×), Schneider Electric (43.23×), and BASF (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See RS Components audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RS Components. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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