Sonepar Audience in Germany
Sonepar has an estimated audience of 785,434 people in Germany. 34.9% are female, 65.1% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Gil Ofarim, VfL Wolfsburg, Cocktail, Progressive rock, Litter box.
The average Sonepar fan in Germany is 37.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Gil Ofarim, VfL Wolfsburg, Cocktail, with strongest over-indexing on Gil Ofarim (2.52× the country average). Demographically, the Sonepar audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Sonepar fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 37.4 |
| Estimated audience size | 785,434 |
Audience persona
The typical Sonepar fan in Germany is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 230,539 | 1.83× |
| Nordrhein-Westfalen | 221,330 | 1.29× |
| Niedersachsen | 123,276 | 1.62× |
| Baden-Württemberg | 95,388 | 0.89× |
| Hessen | 57,034 | 0.95× |
| Rheinland-Pfalz | 35,533 | 0.9× |
| Sachsen | 35,449 | 0.92× |
| Schleswig-Holstein | 29,510 | 1.05× |
| Thüringen | 24,086 | 1.2× |
| Brandenburg | 23,121 | 0.95× |
| Berlin | 21,830 | 0.62× |
| Sachsen-Anhalt | 16,282 | 0.8× |
| Mecklenburg-Vorpommern | 14,592 | 0.97× |
| Hamburg | 11,494 | 0.65× |
| Bremen | 5,910 | 0.88× |
| Saarland | 4,700 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.52× | Music & Radio |
| VfL Wolfsburg | 2.71× | Sports |
| Cocktail | 1.77× | Food & Beverages |
| Progressive rock | 2.18× | Music & Radio |
| Litter box | 1.52× | Pets & Animals |
| Urban Outfitters | 1.57× | Shopping |
| Kozy | 20.1× | Travel & Leisure |
| Christmas Gift | 1.56× | Kids & Family |
| Cosenza Calcio | 14.04× | Sports |
| Buddy – The Buddy Holly Story | 3.27× | Music & Radio |
| Loincloth | 1.95× | Fashion & Accessoires |
| Jaguar F-Pace | 4.27× | Cars & Mobility |
| Noodle (Gorillaz) | 2.02× | Music & Radio |
| Carrie (novel) | 3.64× | Literature |
| MK | 1.77× | Music & Radio |
| Graham Greene (actor) | 2.4× | |
| Bully (2011 film) | 3.5× | Movies & TV |
| New Heliopolis City | 16.11× | Travel & Leisure |
| Alaska | 1.99× | Travel & Leisure |
| Private Jets | 3.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Need for Security | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 34.1% |
| Germany | 19.3% |
| Italy | 14.8% |
See Sonepar audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sonepar have in Germany?
Sonepar has an estimated audience of 785,434 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sonepar fans?
34.9% of Sonepar fans are female, 65.1% are male, with an average age of 37.4 years.
Which brands do Sonepar fans like most?
Sonepar fans show strongest brand affinity for Gil Ofarim (2.52×), VfL Wolfsburg (2.71×), and Cocktail (1.77×) over the country average.
Where do Sonepar fans live in Germany?
Sonepar fans in Germany are most concentrated in Bayern (reach 230,539), Nordrhein-Westfalen (reach 221,330), and Niedersachsen (reach 123,276). These three regions account for the largest share of the active audience.
What other brands do Sonepar fans also like?
Beyond Sonepar itself, the audience over-indexes on VfL Wolfsburg (2.71×), Cocktail (1.77×), Progressive rock (2.18×), and Litter box (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonepar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.