Schneider Electric Audience in Germany
Schneider Electric has an estimated audience of 349,975 people in Germany. 43.5% are female, 56.5% are male, average age 33.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sonepar, Avira, ABB Group, RS Components, Saint-Gobain.
The average Schneider Electric fan in Germany is 33.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sonepar, Avira, ABB Group, with strongest over-indexing on Sonepar (127.18× the country average). Demographically, the Schneider Electric audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Schneider Electric fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 33.9 |
| Estimated audience size | 349,975 |
Audience persona
The typical Schneider Electric fan in Germany is more male, around 33.9 years old, with strong Need for Security tendencies and a notable affinity for Sonepar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 106,470 | 1.89× |
| Nordrhein-Westfalen | 102,467 | 1.34× |
| Baden-Württemberg | 73,841 | 1.55× |
| Hessen | 46,637 | 1.75× |
| Niedersachsen | 27,446 | 0.81× |
| Berlin | 17,633 | 1.13× |
| Rheinland-Pfalz | 17,462 | 1× |
| Sachsen | 13,536 | 0.79× |
| Schleswig-Holstein | 8,797 | 0.7× |
| Thüringen | 7,629 | 0.86× |
| Brandenburg | 7,543 | 0.69× |
| Hamburg | 6,801 | 0.86× |
| Sachsen-Anhalt | 5,461 | 0.6× |
| Saarland | 3,616 | 0.84× |
| Mecklenburg-Vorpommern | 3,121 | 0.47× |
| Bremen | 2,198 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sonepar | 127.18× | Shopping |
| Avira | 90.14× | Technology & Electronics |
| ABB Group | 39.25× | Technology & Electronics |
| RS Components | 29.36× | Technology & Electronics |
| Saint-Gobain | 48.44× | Business & Career |
| Intercom | 36.2× | News |
| Steadicam | 73.56× | Technology & Electronics |
| Bauhaus | 2.83× | Shopping |
| Data cable | 100.95× | Technology & Electronics |
| Sapporo | 47.14× | Travel & Leisure |
| Sustainability | 3.53× | Politics & Society |
| Colin Firth | 13.57× | Movies & TV |
| The Motley Fool | 38.34× | Business & Career |
| Religion | 3.42× | Business & Career |
| Mini survival kit | 48.26× | Home & Garden |
| Designer | 3.71× | Home & Garden |
| Electric power industry | 15.46× | Business & Career |
| Toni Collette | 10.56× | Movies & TV |
| c't magazin | 11.57× | Technology & Electronics |
| SolidWorks | 20.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.82 |
| Career Orientation | POWER | 1.69 |
| Convenience Orientation | PREMIUM | 1.57 |
| DIY Mentality | THRILL | 1.48 |
| Sustainability | BALANCE | 1.47 |
| Social Media Usage | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.6% |
| United States | 13.1% |
| France | 7.0% |
See Schneider Electric audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Schneider Electric have in Germany?
Schneider Electric has an estimated audience of 349,975 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Schneider Electric fans?
43.5% of Schneider Electric fans are female, 56.5% are male, with an average age of 33.9 years.
Which brands do Schneider Electric fans like most?
Schneider Electric fans show strongest brand affinity for Sonepar (127.18×), Avira (90.14×), and ABB Group (39.25×) over the country average.
Where do Schneider Electric fans live in Germany?
Schneider Electric fans in Germany are most concentrated in Bayern (reach 106,470), Nordrhein-Westfalen (reach 102,467), and Baden-Württemberg (reach 73,841). These three regions account for the largest share of the active audience.
What other brands do Schneider Electric fans also like?
Beyond Schneider Electric itself, the audience over-indexes on Avira (90.14×), ABB Group (39.25×), RS Components (29.36×), and Saint-Gobain (48.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schneider Electric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.