ABB Group Audience in Germany
ABB Group has an estimated audience of 254,460 people in Germany. 23.1% are female, 76.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Toni Collette, Colin Firth, Milly Shapiro, Titanic (1997 film), Schneider Electric.
The average ABB Group fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Toni Collette, Colin Firth, Milly Shapiro, with strongest over-indexing on Toni Collette (195.08× the country average). Demographically, the ABB Group audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consulting
Demographics of ABB Group fans
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 42.9 |
| Estimated audience size | 254,460 |
Audience persona
The typical ABB Group fan in Germany is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Toni Collette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,439 | 1.3× |
| Baden-Württemberg | 120,510 | 2.06× |
| Bayern | 88,014 | 1.28× |
| Hessen | 60,172 | 1.84× |
| Niedersachsen | 35,577 | 0.86× |
| Rheinland-Pfalz | 29,570 | 1.38× |
| Berlin | 20,753 | 1.08× |
| Sachsen | 16,322 | 0.78× |
| Schleswig-Holstein | 10,633 | 0.69× |
| Brandenburg | 9,819 | 0.74× |
| Hamburg | 8,518 | 0.88× |
| Thüringen | 7,115 | 0.65× |
| Sachsen-Anhalt | 7,087 | 0.64× |
| Mecklenburg-Vorpommern | 3,670 | 0.45× |
| Saarland | 3,194 | 0.61× |
| Bremen | 2,786 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toni Collette | 195.08× | Movies & TV |
| Colin Firth | 122.51× | Movies & TV |
| Milly Shapiro | 195.08× | Movies & TV |
| Titanic (1997 film) | 20× | Movies & TV |
| Schneider Electric | 44.25× | Technology & Electronics |
| Spreadshirt | 20× | Fashion & Accessoires |
| Islands (restaurant) | 20× | Food & Beverages |
| Edward Norton | 20× | Movies & TV |
| MyHeritage | 20× | Kids & Family |
| BEST Robotics | 125.45× | Technology & Electronics |
| TotalEnergies | 20× | Cars & Mobility |
| Sonepar | 16.03× | Shopping |
| Taron Egerton | 20× | Movies & TV |
| Saint-Gobain | 39.98× | Business & Career |
| Yamazaki Mazak Corporation | 110.35× | Business & Career |
| Benny Benassi | 83.24× | Music & Radio |
| ATI Technologies | 108.8× | Technology & Electronics |
| Smart Fortwo | 17.37× | Cars & Mobility |
| Flyeralarm | 5.72× | Home & Garden |
| Electrical wiring | 5.4× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.01 |
| Patriotism | CONSERVATISM | 1.91 |
| Early Adopter Mentality | POWER | 1.48 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.15 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Azerbaijan | 28.9% |
| China | 28.2% |
| Germany | 6.1% |
See ABB Group audiences in other countries
More Consulting audiences in Germany
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Frequently asked questions
How many fans does ABB Group have in Germany?
ABB Group has an estimated audience of 254,460 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of ABB Group fans?
23.1% of ABB Group fans are female, 76.9% are male, with an average age of 42.9 years.
Which brands do ABB Group fans like most?
ABB Group fans show strongest brand affinity for Toni Collette (195.08×), Colin Firth (122.51×), and Milly Shapiro (195.08×) over the country average.
Where do ABB Group fans live in Germany?
ABB Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,439), Baden-Württemberg (reach 120,510), and Bayern (reach 88,014). These three regions account for the largest share of the active audience.
What other brands do ABB Group fans also like?
Beyond ABB Group itself, the audience over-indexes on Colin Firth (122.51×), Milly Shapiro (195.08×), Titanic (1997 film) (20×), and Schneider Electric (44.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ABB Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.