Rascasse Audience Intelligence

Smart Fortwo Audience in Germany

A data profile of the people who buy, follow and care about Smart Fortwo in Germany — modelled from more than twelve digital signal sources. Smart Fortwo has an estimated audience of 345,084 people in Germany.

#255among Car type in Germany#250among Car Model in Germany#711in Cars & Mobility

The average Smart Fortwo fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Commerzbank, Renault Twizy, Hyundai i20, with strongest over-indexing on Commerzbank (1.63× the country average).

Demographically, the Smart Fortwo audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smart Fortwo fan in Germany is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Commerzbank.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart Fortwo profile in Germany.

Audience size
345K
in Germany
Gender
29.4%♀
70.6% male
Age
42.4
average years
Country rank
#15680
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smart Fortwo fans

29.4% are female, 70.6% are male, average age 42.4.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Smart Fortwo audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age42.4
Estimated audience size345,084
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Smart Fortwo audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4928%
50+22%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Smart Fortwo audience comes from Germany.

Worldwide audience distribution share by country for Smart Fortwo
CountryShare
Italy23.6%
Germany14.6%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart Fortwo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smart Fortwo fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.57×
02Baden-Württemberg~60K1.38×
03Nordrhein-Westfalen~90K1.23×
04Berlin~20K1.14×
05Hessen~30K1.10×
06Schleswig-Holstein~10K1.07×
07Rheinland-Pfalz~20K1.05×
08Bremen~3K1.01×
09Saarland~4K1.00×
10Niedersachsen~30K0.93×
11Bayern~50K0.91×
12Brandenburg~9K0.87×
13Thüringen~6K0.75×
14Mecklenburg-Vorpommern~4K0.72×
15Sachsen~10K0.69×
16Sachsen-Anhalt~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Smart Fortwo, Germany
0.68×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart Fortwo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart Fortwo audience
#·InterestCategoryAffinity×
01Renault TwizyCars & Mobility10.89×
02LeasePlanBusiness & Career8.80×
03Rush (2013 film)Movies & TV8.15×
04Hyundai i20Cars & Mobility7.20×
05Hyundai i30Cars & Mobility5.96×
06Fiat 500 (2007)Cars & Mobility2.75×
07City carCars & Mobility2.32×
08VattenfallHome & Garden1.86×
09Revolution (TV series)Movies & TV1.75×
10ADACCars & Mobility1.71×
11QVCMovies & TV1.65×
12CommerzbankBusiness & Career1.63×
13Carbon dioxideBusiness & Career1.61×
14Aral AGCars & Mobility1.60×
15DATEVTechnology & Electronics1.60×
16Der TagesspiegelNews1.56×
17Picture bookLiterature1.55×
18Model (people)Fashion & Accessoires1.54×
19Cars (film)Movies & TV1.52×
20Junge FreiheitNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart Fortwo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart Fortwo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.06×
Family OrientationCONSERVATISM1.05×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart Fortwo audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.59×
MindfulnessBALANCE0.64×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smart Fortwo have in Germany?

Smart Fortwo has an estimated audience of 345,084 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Smart Fortwo fans?

29.4% of Smart Fortwo fans are female, 70.6% are male, with an average age of 42.4 years.

03

Which brands do Smart Fortwo fans like most?

Smart Fortwo fans show strongest brand affinity for Commerzbank (1.63×), Renault Twizy (10.89×), and Hyundai i20 (7.2×) over the country average.

04

Where do Smart Fortwo fans live in Germany?

Smart Fortwo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Smart Fortwo fans also like?

Beyond Smart Fortwo itself, the audience over-indexes on Renault Twizy (10.89×), Hyundai i20 (7.2×), Hyundai i30 (5.96×), and ADAC (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Smart Fortwo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smart Fortwo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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