Smart Fortwo Audience in Germany
Smart Fortwo has an estimated audience of 328,674 people in Germany. 29.4% are female, 70.6% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Commerzbank, Aral AG, Renault Twizy, Hyundai i20, Hyundai i30.
The average Smart Fortwo fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Commerzbank, Aral AG, Renault Twizy, with strongest over-indexing on Commerzbank (1.63× the country average). Demographically, the Smart Fortwo audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Smart Fortwo fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 42.4 |
| Estimated audience size | 328,674 |
Audience persona
The typical Smart Fortwo fan in Germany is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,963 | 1.25× |
| Baden-Württemberg | 63,645 | 1.42× |
| Bayern | 49,027 | 0.93× |
| Niedersachsen | 30,178 | 0.95× |
| Hessen | 28,053 | 1.12× |
| Rheinland-Pfalz | 17,922 | 1.09× |
| Berlin | 17,089 | 1.16× |
| Schleswig-Holstein | 12,718 | 1.08× |
| Hamburg | 12,071 | 1.63× |
| Sachsen | 10,743 | 0.67× |
| Brandenburg | 8,708 | 0.85× |
| Thüringen | 5,812 | 0.69× |
| Sachsen-Anhalt | 5,068 | 0.6× |
| Mecklenburg-Vorpommern | 4,136 | 0.66× |
| Saarland | 3,708 | 0.92× |
| Bremen | 2,797 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 1.63× | Business & Career |
| Aral AG | 1.6× | Cars & Mobility |
| Renault Twizy | 10.89× | Cars & Mobility |
| Hyundai i20 | 7.2× | Cars & Mobility |
| Hyundai i30 | 5.96× | Cars & Mobility |
| ADAC | 1.71× | Cars & Mobility |
| City car | 2.32× | Cars & Mobility |
| LeasePlan | 8.8× | Business & Career |
| QVC | 1.65× | Movies & TV |
| Model (people) | 1.54× | Fashion & Accessoires |
| Cars (film) | 1.52× | Movies & TV |
| Der Tagesspiegel | 1.56× | News |
| Rush (2013 film) | 8.15× | Movies & TV |
| Carbon dioxide | 1.61× | Business & Career |
| Picture book | 1.55× | Literature |
| Fiat 500 (2007) | 2.75× | Cars & Mobility |
| Vattenfall | 1.86× | Home & Garden |
| DATEV | 1.6× | Technology & Electronics |
| Cleaning agent | 2.27× | Home & Garden |
| DeepL | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.67 |
| Quality Awareness | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.39 |
| Sustainability | BALANCE | 1.25 |
| Career Orientation | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.4% |
| Germany | 14.2% |
| France | 6.3% |
See Smart Fortwo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Smart Fortwo have in Germany?
Smart Fortwo has an estimated audience of 328,674 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Smart Fortwo fans?
29.4% of Smart Fortwo fans are female, 70.6% are male, with an average age of 42.4 years.
Which brands do Smart Fortwo fans like most?
Smart Fortwo fans show strongest brand affinity for Commerzbank (1.63×), Aral AG (1.6×), and Renault Twizy (10.89×) over the country average.
Where do Smart Fortwo fans live in Germany?
Smart Fortwo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,963), Baden-Württemberg (reach 63,645), and Bayern (reach 49,027). These three regions account for the largest share of the active audience.
What other brands do Smart Fortwo fans also like?
Beyond Smart Fortwo itself, the audience over-indexes on Aral AG (1.6×), Renault Twizy (10.89×), Hyundai i20 (7.2×), and Hyundai i30 (5.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smart Fortwo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.