DATEV Audience in Germany
DATEV has an estimated audience of 4,531,798 people in Germany. 42.1% are female, 57.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, Commerzbank, LinkedIn, Vacations, Škoda Kodiaq.
The average DATEV fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, Commerzbank, LinkedIn, with strongest over-indexing on GitHub (5.83× the country average). Demographically, the DATEV audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of DATEV fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 42.5 |
| Estimated audience size | 4,531,798 |
Audience persona
The typical DATEV fan in Germany is more male, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,249,066 | 1.26× |
| Bayern | 990,678 | 1.36× |
| Baden-Württemberg | 743,977 | 1.2× |
| Niedersachsen | 471,030 | 1.07× |
| Hessen | 356,828 | 1.03× |
| Rheinland-Pfalz | 232,399 | 1.02× |
| Sachsen | 202,003 | 0.91× |
| Berlin | 186,446 | 0.92× |
| Schleswig-Holstein | 174,054 | 1.07× |
| Hamburg | 120,718 | 1.18× |
| Sachsen-Anhalt | 107,121 | 0.91× |
| Brandenburg | 105,082 | 0.75× |
| Thüringen | 94,822 | 0.82× |
| Mecklenburg-Vorpommern | 80,460 | 0.93× |
| Saarland | 41,853 | 0.75× |
| Bremen | 31,382 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 5.83× | Internet & Social Media |
| Commerzbank | 2.21× | Business & Career |
| 1.96× | Internet & Social Media | |
| Vacations | 2.12× | Travel & Leisure |
| Škoda Kodiaq | 4.93× | Cars & Mobility |
| Mortgage calculator | 3.94× | Home & Garden |
| Opel Mokka | 5.83× | Cars & Mobility |
| Freeware | 1.77× | Technology & Electronics |
| Efficient energy use | 2.14× | Technology & Electronics |
| Tour de France | 3.62× | Sports |
| ICloud | 3.12× | Technology & Electronics |
| German language | 1.79× | Politics & Society |
| Stuttgart | 2.01× | Travel & Leisure |
| Self care | 2.11× | Health |
| Sparkasse | 1.67× | Business & Career |
| Deutsche Bank | 2.09× | Business & Career |
| Google Drive | 2.41× | Technology & Electronics |
| Esso | 2.66× | Cars & Mobility |
| Fachhochschule | 4.21× | Business & Career |
| Transfermarkt | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.87 |
| Need for Security | CONSERVATISM | 1.57 |
| Early Adopter Mentality | POWER | 1.4 |
| Family Orientation | CONSERVATISM | 1.21 |
| Sports Activity | POWER | 1.17 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.1% |
| Italy | 10.1% |
| Poland | 1.0% |
See DATEV audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DATEV have in Germany?
DATEV has an estimated audience of 4,531,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DATEV fans?
42.1% of DATEV fans are female, 57.9% are male, with an average age of 42.5 years.
Which brands do DATEV fans like most?
DATEV fans show strongest brand affinity for GitHub (5.83×), Commerzbank (2.21×), and LinkedIn (1.96×) over the country average.
Where do DATEV fans live in Germany?
DATEV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,249,066), Bayern (reach 990,678), and Baden-Württemberg (reach 743,977). These three regions account for the largest share of the active audience.
What other brands do DATEV fans also like?
Beyond DATEV itself, the audience over-indexes on Commerzbank (2.21×), LinkedIn (1.96×), Vacations (2.12×), and Škoda Kodiaq (4.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DATEV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.