Renault Twizy Audience in Germany
Renault Twizy has an estimated audience of 310,729 people in Germany. 31.5% are female, 68.5% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hummer, Renault Twingo, Renault Fluence, Alfa Romeo Giulia, Tesla Motors.
The average Renault Twizy fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hummer, Renault Twingo, Renault Fluence, with strongest over-indexing on Hummer (35.83× the country average). Demographically, the Renault Twizy audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Twizy fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 46.8 |
| Estimated audience size | 310,729 |
Audience persona
The typical Renault Twizy fan in Germany is more male, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Hummer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,001 | 1.24× |
| Bayern | 59,138 | 1.18× |
| Baden-Württemberg | 50,980 | 1.2× |
| Niedersachsen | 35,364 | 1.17× |
| Hessen | 29,707 | 1.25× |
| Rheinland-Pfalz | 17,491 | 1.12× |
| Sachsen | 14,957 | 0.98× |
| Berlin | 11,696 | 0.84× |
| Schleswig-Holstein | 10,612 | 0.95× |
| Hamburg | 8,346 | 1.19× |
| Brandenburg | 7,716 | 0.8× |
| Thüringen | 6,065 | 0.77× |
| Sachsen-Anhalt | 5,811 | 0.72× |
| Saarland | 4,281 | 1.12× |
| Mecklenburg-Vorpommern | 4,081 | 0.69× |
| Bremen | 2,038 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hummer | 35.83× | Cars & Mobility |
| Renault Twingo | 31.7× | Cars & Mobility |
| Renault Fluence | 84.74× | Cars & Mobility |
| Alfa Romeo Giulia | 35.62× | Cars & Mobility |
| Tesla Motors | 10.53× | Cars & Mobility |
| Renault Scénic | 39.67× | Cars & Mobility |
| Renault Kangoo | 31.19× | Cars & Mobility |
| Renault Clio | 23.32× | Cars & Mobility |
| Opel GT | 36.31× | Cars & Mobility |
| Opel Adam | 32.24× | Cars & Mobility |
| Kia Sorento | 22.13× | Cars & Mobility |
| Renault Kadjar | 34.91× | Cars & Mobility |
| Lancia | 32.8× | Cars & Mobility |
| Daihatsu | 33.55× | Cars & Mobility |
| Renault Master | 33.09× | Cars & Mobility |
| Renault Mégane | 24.29× | Cars & Mobility |
| Renault Captur | 17.21× | Cars & Mobility |
| Kia Picanto | 21.26× | Cars & Mobility |
| Subaru | 13.28× | Cars & Mobility |
| Renault Koleos | 36.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.19 |
| Need for Security | CONSERVATISM | 1.77 |
| Early Adopter Mentality | POWER | 1.73 |
| Patriotism | CONSERVATISM | 1.58 |
| Indulgence | JOY | 1.46 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.9% |
| United Kingdom | 12.0% |
| France | 11.7% |
See Renault Twizy audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Twizy have in Germany?
Renault Twizy has an estimated audience of 310,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Twizy fans?
31.5% of Renault Twizy fans are female, 68.5% are male, with an average age of 46.8 years.
Which brands do Renault Twizy fans like most?
Renault Twizy fans show strongest brand affinity for Hummer (35.83×), Renault Twingo (31.7×), and Renault Fluence (84.74×) over the country average.
Where do Renault Twizy fans live in Germany?
Renault Twizy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,001), Bayern (reach 59,138), and Baden-Württemberg (reach 50,980). These three regions account for the largest share of the active audience.
What other brands do Renault Twizy fans also like?
Beyond Renault Twizy itself, the audience over-indexes on Renault Twingo (31.7×), Renault Fluence (84.74×), Alfa Romeo Giulia (35.62×), and Tesla Motors (10.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Twizy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.