Renault Kangoo Audience in Germany
Renault Kangoo has an estimated audience of 553,007 people in Germany. 34.0% are female, 66.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wikipedia, Renault Twingo, Renault Trafic, Renault Scénic, Renault Captur.
The average Renault Kangoo fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wikipedia, Renault Twingo, Renault Trafic, with strongest over-indexing on Wikipedia (3.18× the country average). Demographically, the Renault Kangoo audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Kangoo fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 42.1 |
| Estimated audience size | 553,007 |
Audience persona
The typical Renault Kangoo fan in Germany is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Wikipedia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,705 | 1.01× |
| Bayern | 96,148 | 1.08× |
| Baden-Württemberg | 92,303 | 1.22× |
| Niedersachsen | 51,601 | 0.96× |
| Hessen | 41,775 | 0.99× |
| Sachsen | 29,735 | 1.1× |
| Rheinland-Pfalz | 27,581 | 1× |
| Berlin | 21,871 | 0.88× |
| Schleswig-Holstein | 19,908 | 1× |
| Brandenburg | 19,292 | 1.12× |
| Thüringen | 15,663 | 1.11× |
| Sachsen-Anhalt | 14,269 | 1× |
| Hamburg | 11,027 | 0.88× |
| Mecklenburg-Vorpommern | 9,334 | 0.88× |
| Saarland | 7,197 | 1.06× |
| Bremen | 3,272 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.18× | Internet & Social Media |
| Renault Twingo | 13.06× | Cars & Mobility |
| Renault Trafic | 14× | Cars & Mobility |
| Renault Scénic | 15.34× | Cars & Mobility |
| Renault Captur | 9.2× | Cars & Mobility |
| Renault Kadjar | 15.56× | Cars & Mobility |
| Renault Koleos | 16.09× | Cars & Mobility |
| Deichmann | 1.89× | Shopping |
| Infant bodysuit | 3.37× | Kids & Family |
| Bonprix | 2.17× | Shopping |
| Netto Marken-Discount | 1.5× | Shopping |
| Renault Mégane | 8.32× | Cars & Mobility |
| Rossmann | 1.55× | Shopping |
| CHECK24 | 1.64× | Business & Career |
| TK Maxx | 1.56× | Shopping |
| Ernsting's family | 2.17× | Shopping |
| Woolworths | 2.07× | Shopping |
| Immowelt | 1.61× | Home & Garden |
| Blouse | 2.08× | Fashion & Accessoires |
| Let's Dance (German TV series) | 1.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| DIY Mentality | THRILL | 1.52 |
| Early Adopter Mentality | POWER | 1.45 |
| Need for Security | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.37 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| Brazil | 9.1% |
| Argentina | 7.5% |
See Renault Kangoo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Kangoo have in Germany?
Renault Kangoo has an estimated audience of 553,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Kangoo fans?
34.0% of Renault Kangoo fans are female, 66.0% are male, with an average age of 42.1 years.
Which brands do Renault Kangoo fans like most?
Renault Kangoo fans show strongest brand affinity for Wikipedia (3.18×), Renault Twingo (13.06×), and Renault Trafic (14×) over the country average.
Where do Renault Kangoo fans live in Germany?
Renault Kangoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,705), Bayern (reach 96,148), and Baden-Württemberg (reach 92,303). These three regions account for the largest share of the active audience.
What other brands do Renault Kangoo fans also like?
Beyond Renault Kangoo itself, the audience over-indexes on Renault Twingo (13.06×), Renault Trafic (14×), Renault Scénic (15.34×), and Renault Captur (9.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Kangoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.