Rascasse Audience Intelligence

Renault Trafic Audience in Germany

A data profile of the people who buy, follow and care about Renault Trafic in Germany — modelled from more than twelve digital signal sources. Renault Trafic has an estimated audience of 539,721 people in Germany.

#170among Car type in Germany#157among Car Model in Germany#510in Cars & Mobility

The average Renault Trafic fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Renault Twingo, Renault Scénic, Renault Kangoo, with strongest over-indexing on Renault Twingo (19.98× the country average).

Demographically, the Renault Trafic audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renault Trafic fan in Germany is more male, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Renault Twingo.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renault Trafic profile in Germany.

Audience size
540K
in Germany
Gender
21.0%♀
79.0% male
Age
44.9
average years
Country rank
#11029
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renault Trafic fans

21.0% are female, 79.0% are male, average age 44.9.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Renault Trafic audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age44.9
Estimated audience size539,721
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Renault Trafic audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3922%
40-4930%
50+28%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Renault Trafic audience comes from Germany.

Worldwide audience distribution share by country for Renault Trafic
CountryShare
France11.5%
Germany11.3%
Poland8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renault Trafic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renault Trafic fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.40×
02Sachsen~30K1.17×
03Mecklenburg-Vorpommern~10K1.17×
04Thüringen~20K1.14×
05Saarland~7K1.10×
06Baden-Württemberg~80K1.04×
07Bayern~90K1.02×
08Berlin~20K0.98×
09Sachsen-Anhalt~10K0.98×
10Nordrhein-Westfalen~100K0.97×
11Niedersachsen~50K0.96×
12Hessen~40K0.95×
13Schleswig-Holstein~20K0.94×
14Hamburg~10K0.91×
15Rheinland-Pfalz~20K0.71×
16Bremen~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Renault Trafic, Germany
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renault Trafic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renault Trafic audience
#·InterestCategoryAffinity×
01Renault KoleosCars & Mobility25.86×
02Renault KadjarCars & Mobility23.81×
03Renault ScénicCars & Mobility23.48×
04Motorhome stopoverTravel & Leisure21.82×
05Renault TwingoCars & Mobility19.98×
06Renault KangooCars & Mobility18.48×
07Light commercial vehicleCars & Mobility15.23×
08Renault MasterCars & Mobility14.29×
09Renault CapturCars & Mobility14.12×
10MinibusCars & Mobility9.69×
11Infant bodysuitKids & Family4.91×
12MotorhomeCars & Mobility3.67×
13Compact carCars & Mobility3.51×
14ImmobilienBusiness & Career3.24×
15WoolworthsShopping3.11×
16CHECK24Business & Career2.16×
17BauhausShopping1.92×
18Netto Marken-DiscountShopping1.78×
19IKEAHome & Garden1.63×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renault Trafic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renault Trafic audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.71×
Early Adopter MentalityPOWER1.55×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renault Trafic audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.68×
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renault Trafic have in Germany?

Renault Trafic has an estimated audience of 539,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Renault Trafic fans?

21.0% of Renault Trafic fans are female, 79.0% are male, with an average age of 44.9 years.

03

Which brands do Renault Trafic fans like most?

Renault Trafic fans show strongest brand affinity for Renault Twingo (19.98×), Renault Scénic (23.48×), and Renault Kangoo (18.48×) over the country average.

04

Where do Renault Trafic fans live in Germany?

Renault Trafic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Renault Trafic fans also like?

Beyond Renault Trafic itself, the audience over-indexes on Renault Scénic (23.48×), Renault Kangoo (18.48×), Renault Captur (14.12×), and Renault Kadjar (23.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Renault Trafic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renault Trafic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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