Renault Trafic Audience in Germany
Renault Trafic has an estimated audience of 547,656 people in Germany. 21.0% are female, 79.0% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Renault Twingo, Renault Scénic, Renault Kangoo, Renault Captur, Renault Kadjar.
The average Renault Trafic fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Renault Twingo, Renault Scénic, Renault Kangoo, with strongest over-indexing on Renault Twingo (19.98× the country average). Demographically, the Renault Trafic audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Trafic fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 44.9 |
| Estimated audience size | 547,656 |
Audience persona
The typical Renault Trafic fan in Germany is more male, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Renault Twingo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,331 | 1.01× |
| Bayern | 93,403 | 1.06× |
| Baden-Württemberg | 80,747 | 1.08× |
| Niedersachsen | 51,180 | 0.96× |
| Hessen | 40,877 | 0.98× |
| Sachsen | 31,948 | 1.19× |
| Berlin | 25,779 | 1.05× |
| Brandenburg | 23,470 | 1.38× |
| Schleswig-Holstein | 18,133 | 0.92× |
| Thüringen | 15,671 | 1.12× |
| Rheinland-Pfalz | 14,812 | 0.54× |
| Sachsen-Anhalt | 12,978 | 0.91× |
| Mecklenburg-Vorpommern | 12,193 | 1.17× |
| Hamburg | 11,873 | 0.96× |
| Saarland | 7,064 | 1.05× |
| Bremen | 2,833 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Twingo | 19.98× | Cars & Mobility |
| Renault Scénic | 23.48× | Cars & Mobility |
| Renault Kangoo | 18.48× | Cars & Mobility |
| Renault Captur | 14.12× | Cars & Mobility |
| Renault Kadjar | 23.81× | Cars & Mobility |
| Renault Koleos | 25.86× | Cars & Mobility |
| Motorhome stopover | 21.82× | Travel & Leisure |
| Light commercial vehicle | 15.23× | Cars & Mobility |
| Infant bodysuit | 4.91× | Kids & Family |
| Renault Mégane | 13.37× | Cars & Mobility |
| Immobilien | 3.24× | Business & Career |
| Bauhaus | 1.92× | Shopping |
| Woolworths | 3.11× | Shopping |
| Minibus | 9.69× | Cars & Mobility |
| Tagesschau | 1.56× | Movies & TV |
| Motorhome | 3.67× | Cars & Mobility |
| CHECK24 | 2.16× | Business & Career |
| Renault Master | 14.29× | Cars & Mobility |
| Netto Marken-Discount | 1.78× | Shopping |
| Compact car | 3.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.06 |
| DIY Mentality | THRILL | 1.67 |
| Need for Security | CONSERVATISM | 1.56 |
| Early Adopter Mentality | POWER | 1.5 |
| Quality Awareness | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 11.6% |
| Germany | 11.5% |
| Poland | 8.0% |
See Renault Trafic audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Trafic have in Germany?
Renault Trafic has an estimated audience of 547,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Trafic fans?
21.0% of Renault Trafic fans are female, 79.0% are male, with an average age of 44.9 years.
Which brands do Renault Trafic fans like most?
Renault Trafic fans show strongest brand affinity for Renault Twingo (19.98×), Renault Scénic (23.48×), and Renault Kangoo (18.48×) over the country average.
Where do Renault Trafic fans live in Germany?
Renault Trafic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,331), Bayern (reach 93,403), and Baden-Württemberg (reach 80,747). These three regions account for the largest share of the active audience.
What other brands do Renault Trafic fans also like?
Beyond Renault Trafic itself, the audience over-indexes on Renault Scénic (23.48×), Renault Kangoo (18.48×), Renault Captur (14.12×), and Renault Kadjar (23.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Trafic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.