Renault Twingo Audience in Germany
Renault Twingo has an estimated audience of 866,108 people in Germany. 29.5% are female, 70.5% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Renault Trafic, Renault Captur, Renault Scénic, Renault Kadjar, Renault Kangoo.
The average Renault Twingo fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Renault Trafic, Renault Captur, Renault Scénic, with strongest over-indexing on Renault Trafic (18.18× the country average). Demographically, the Renault Twingo audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Twingo fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 46.2 |
| Estimated audience size | 866,108 |
Audience persona
The typical Renault Twingo fan in Germany is more male, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Renault Trafic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 240,664 | 1.27× |
| Baden-Württemberg | 153,009 | 1.29× |
| Bayern | 146,716 | 1.05× |
| Niedersachsen | 90,645 | 1.08× |
| Hessen | 69,285 | 1.05× |
| Rheinland-Pfalz | 42,626 | 0.98× |
| Sachsen | 41,873 | 0.99× |
| Berlin | 40,358 | 1.04× |
| Schleswig-Holstein | 29,499 | 0.95× |
| Brandenburg | 23,901 | 0.89× |
| Hamburg | 21,339 | 1.09× |
| Thüringen | 19,849 | 0.9× |
| Sachsen-Anhalt | 18,243 | 0.81× |
| Mecklenburg-Vorpommern | 11,846 | 0.72× |
| Saarland | 11,307 | 1.06× |
| Bremen | 6,101 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Trafic | 18.18× | Cars & Mobility |
| Renault Captur | 13.69× | Cars & Mobility |
| Renault Scénic | 20.92× | Cars & Mobility |
| Renault Kadjar | 22.22× | Cars & Mobility |
| Renault Kangoo | 15.68× | Cars & Mobility |
| Renault Koleos | 21.94× | Cars & Mobility |
| Renault Mégane | 11.88× | Cars & Mobility |
| Infant bodysuit | 4.05× | Kids & Family |
| CHECK24 | 2.14× | Business & Career |
| Woolworths | 2.83× | Shopping |
| Netto Marken-Discount | 1.61× | Shopping |
| Immobilien | 2.55× | Business & Career |
| Compact car | 2.98× | Cars & Mobility |
| Commerzbank | 1.6× | Business & Career |
| Renault | 2.75× | Cars & Mobility |
| Powdered milk | 4.4× | Kids & Family |
| Renault Zoe | 7.27× | Cars & Mobility |
| Sparkasse | 1.65× | Business & Career |
| Pre-kindergarten | 2.42× | Kids & Family |
| Galatasaray S.K. | 1.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.09 |
| Need for Security | CONSERVATISM | 1.73 |
| DIY Mentality | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.44 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.6% |
| Italy | 10.4% |
| Brazil | 10.4% |
See Renault Twingo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Twingo have in Germany?
Renault Twingo has an estimated audience of 866,108 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault Twingo fans?
29.5% of Renault Twingo fans are female, 70.5% are male, with an average age of 46.2 years.
Which brands do Renault Twingo fans like most?
Renault Twingo fans show strongest brand affinity for Renault Trafic (18.18×), Renault Captur (13.69×), and Renault Scénic (20.92×) over the country average.
Where do Renault Twingo fans live in Germany?
Renault Twingo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 240,664), Baden-Württemberg (reach 153,009), and Bayern (reach 146,716). These three regions account for the largest share of the active audience.
What other brands do Renault Twingo fans also like?
Beyond Renault Twingo itself, the audience over-indexes on Renault Captur (13.69×), Renault Scénic (20.92×), Renault Kadjar (22.22×), and Renault Kangoo (15.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Twingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.