A data profile of the people who buy, follow and care about Renault Twingo in Germany — modelled from more than twelve digital signal sources. Renault Twingo has an estimated audience of 1,042,273 people in Germany.
The average Renault Twingo fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Renault Trafic, Renault Captur, Renault Scénic, with strongest over-indexing on Renault Trafic (18.18× the country average).
Demographically, the Renault Twingo audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Renault Twingo fan in Germany is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Renault Trafic.
The key figures that characterise the Renault Twingo profile in Germany.
29.5% are female, 70.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 46.2 |
| Estimated audience size | 1,042,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 31% | |
| 50+ | 32% |
Where the Renault Twingo audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.25× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.22× | |
| 03 | Saarland | ~10K | 1.12× | |
| 04 | Niedersachsen | ~90K | 1.11× | |
| 05 | Hamburg | ~20K | 1.04× | |
| 06 | Bayern | ~100K | 1.03× | |
| 07 | Hessen | ~70K | 1.02× | |
| 08 | Schleswig-Holstein | ~30K | 1.01× | |
| 09 | Rheinland-Pfalz | ~40K | 0.99× | |
| 10 | Sachsen | ~40K | 0.99× | |
| 11 | Berlin | ~40K | 0.96× | |
| 12 | Thüringen | ~20K | 0.94× | |
| 13 | Brandenburg | ~20K | 0.92× | |
| 14 | Bremen | ~6K | 0.86× | |
| 15 | Sachsen-Anhalt | ~20K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.73× |
The strongest cross-interests of the Renault Twingo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault Kadjar | Cars & Mobility | 22.22× | ||
| 02 | Renault Koleos | Cars & Mobility | 21.94× | ||
| 03 | Renault Scénic | Cars & Mobility | 20.92× | ||
| 04 | Renault Trafic | Cars & Mobility | 18.18× | ||
| 05 | Renault Kangoo | Cars & Mobility | 15.68× | ||
| 06 | Renault Captur | Cars & Mobility | 13.69× | ||
| 07 | Renault Zoe | Cars & Mobility | 7.27× | ||
| 08 | Powdered milk | Kids & Family | 4.40× | ||
| 09 | Infant bodysuit | Kids & Family | 4.05× | ||
| 10 | Compact car | Cars & Mobility | 2.98× | ||
| 11 | Woolworths | Shopping | 2.83× | ||
| 12 | Renault | Cars & Mobility | 2.75× | ||
| 13 | Immobilien | Business & Career | 2.55× | ||
| 14 | Pre-kindergarten | Kids & Family | 2.42× | ||
| 15 | Infant clothing | Kids & Family | 2.24× | ||
| 16 | CHECK24 | Business & Career | 2.14× | ||
| 17 | Toddler | Kids & Family | 1.72× | ||
| 18 | Sparkasse | Business & Career | 1.65× | ||
| 19 | Netto Marken-Discount | Shopping | 1.61× | ||
| 20 | Commerzbank | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.45× | |
| Family Orientation | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.54× | |
| Risk Appetite | THRILL | 0.64× | |
| Tradition | CONSERVATISM | 0.82× |
Renault Twingo has an estimated audience of 1,042,273 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
29.5% of Renault Twingo fans are female, 70.5% are male, with an average age of 46.2 years.
Renault Twingo fans show strongest brand affinity for Renault Trafic (18.18×), Renault Captur (13.69×), and Renault Scénic (20.92×) over the country average.
Renault Twingo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Renault Twingo itself, the audience over-indexes on Renault Captur (13.69×), Renault Scénic (20.92×), Renault Kadjar (22.22×), and Renault Kangoo (15.68×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Renault Twingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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