Renault Captur Audience in Germany
Renault Captur has an estimated audience of 943,138 people in Germany. 26.5% are female, 73.5% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Renault Twingo, Renault Trafic, Renault Scénic, Renault Kadjar, Renault Kangoo.
The average Renault Captur fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Renault Twingo, Renault Trafic, Renault Scénic, with strongest over-indexing on Renault Twingo (13.17× the country average). Demographically, the Renault Captur audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Captur fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 45.4 |
| Estimated audience size | 943,138 |
Audience persona
The typical Renault Captur fan in Germany is more male, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Renault Twingo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 252,833 | 1.23× |
| Baden-Württemberg | 141,710 | 1.1× |
| Bayern | 133,284 | 0.88× |
| Niedersachsen | 94,682 | 1.03× |
| Hessen | 74,037 | 1.03× |
| Rheinland-Pfalz | 50,017 | 1.06× |
| Sachsen | 46,564 | 1.01× |
| Berlin | 45,488 | 1.08× |
| Brandenburg | 35,095 | 1.2× |
| Schleswig-Holstein | 33,106 | 0.98× |
| Sachsen-Anhalt | 24,039 | 0.98× |
| Thüringen | 23,456 | 0.98× |
| Hamburg | 18,556 | 0.87× |
| Mecklenburg-Vorpommern | 14,937 | 0.83× |
| Saarland | 12,586 | 1.09× |
| Bremen | 5,348 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Twingo | 13.17× | Cars & Mobility |
| Renault Trafic | 12.35× | Cars & Mobility |
| Renault Scénic | 13.54× | Cars & Mobility |
| Renault Kadjar | 14.38× | Cars & Mobility |
| Renault Kangoo | 10.63× | Cars & Mobility |
| Renault Koleos | 14.91× | Cars & Mobility |
| Renault Mégane | 9.44× | Cars & Mobility |
| CHECK24 | 1.84× | Business & Career |
| Renault | 2.82× | Cars & Mobility |
| Infant bodysuit | 2.98× | Kids & Family |
| Commerzbank | 1.58× | Business & Career |
| Sparkasse | 1.64× | Business & Career |
| Bonprix | 1.71× | Shopping |
| Woolworths | 1.95× | Shopping |
| Immowelt | 1.58× | Home & Garden |
| Immobilien | 1.91× | Business & Career |
| Dacia Duster | 3.65× | Cars & Mobility |
| Plug-in hybrid | 1.82× | Cars & Mobility |
| Compact car | 2.2× | Cars & Mobility |
| Renault Zoe | 5.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.27 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.1% |
| France | 9.2% |
| Germany | 9.0% |
See Renault Captur audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Captur have in Germany?
Renault Captur has an estimated audience of 943,138 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault Captur fans?
26.5% of Renault Captur fans are female, 73.5% are male, with an average age of 45.4 years.
Which brands do Renault Captur fans like most?
Renault Captur fans show strongest brand affinity for Renault Twingo (13.17×), Renault Trafic (12.35×), and Renault Scénic (13.54×) over the country average.
Where do Renault Captur fans live in Germany?
Renault Captur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 252,833), Baden-Württemberg (reach 141,710), and Bayern (reach 133,284). These three regions account for the largest share of the active audience.
What other brands do Renault Captur fans also like?
Beyond Renault Captur itself, the audience over-indexes on Renault Trafic (12.35×), Renault Scénic (13.54×), Renault Kadjar (14.38×), and Renault Kangoo (10.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Captur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.