Renault Scénic Audience in Germany
Renault Scénic has an estimated audience of 365,648 people in Germany. 23.4% are female, 76.6% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Renault Twingo, Renault Kadjar, Renault Twizy, Renault Kangoo, Renault Trafic.
The average Renault Scénic fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Renault Twingo, Renault Kadjar, Renault Twizy, with strongest over-indexing on Renault Twingo (55.12× the country average). Demographically, the Renault Scénic audience skews more male with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Scénic fans
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 44.7 |
| Estimated audience size | 365,648 |
Audience persona
The typical Renault Scénic fan in Germany is more male, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Renault Twingo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,200 | 1.08× |
| Bayern | 49,204 | 0.84× |
| Baden-Württemberg | 48,386 | 0.97× |
| Niedersachsen | 40,517 | 1.14× |
| Hessen | 27,182 | 0.98× |
| Rheinland-Pfalz | 17,591 | 0.96× |
| Sachsen | 17,007 | 0.95× |
| Brandenburg | 12,781 | 1.13× |
| Berlin | 12,431 | 0.76× |
| Schleswig-Holstein | 11,090 | 0.84× |
| Sachsen-Anhalt | 9,704 | 1.02× |
| Thüringen | 8,677 | 0.93× |
| Hamburg | 6,196 | 0.75× |
| Mecklenburg-Vorpommern | 6,064 | 0.87× |
| Saarland | 5,582 | 1.24× |
| Bremen | 4,820 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Twingo | 55.12× | Cars & Mobility |
| Renault Kadjar | 61.57× | Cars & Mobility |
| Renault Twizy | 60.17× | Cars & Mobility |
| Renault Kangoo | 42.29× | Cars & Mobility |
| Renault Trafic | 37.16× | Cars & Mobility |
| CAC 40 | 13.23× | Business & Career |
| Renault Koleos | 51.37× | Cars & Mobility |
| Renault Zoe | 25.23× | Cars & Mobility |
| Renault Captur | 20× | Cars & Mobility |
| Subcompact car | 17.24× | Cars & Mobility |
| General Motors | 11.12× | Cars & Mobility |
| Hummer | 21.78× | Cars & Mobility |
| Bugatti | 15.45× | Cars & Mobility |
| Renault 4 | 29.46× | Cars & Mobility |
| Dacia Sandero | 12.5× | Cars & Mobility |
| Renault Clio | 14.43× | Cars & Mobility |
| Renault Mégane | 20× | Cars & Mobility |
| Ford Focus | 11.54× | Cars & Mobility |
| Renault Fluence | 41.41× | Cars & Mobility |
| Ford Fiesta | 11.82× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.66 |
| Early Adopter Mentality | POWER | 1.57 |
| Family Orientation | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.46 |
| Quality Awareness | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.5% |
| France | 11.7% |
| Spain | 9.1% |
See Renault Scénic audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Scénic have in Germany?
Renault Scénic has an estimated audience of 365,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Scénic fans?
23.4% of Renault Scénic fans are female, 76.6% are male, with an average age of 44.7 years.
Which brands do Renault Scénic fans like most?
Renault Scénic fans show strongest brand affinity for Renault Twingo (55.12×), Renault Kadjar (61.57×), and Renault Twizy (60.17×) over the country average.
Where do Renault Scénic fans live in Germany?
Renault Scénic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,200), Bayern (reach 49,204), and Baden-Württemberg (reach 48,386). These three regions account for the largest share of the active audience.
What other brands do Renault Scénic fans also like?
Beyond Renault Scénic itself, the audience over-indexes on Renault Kadjar (61.57×), Renault Twizy (60.17×), Renault Kangoo (42.29×), and Renault Trafic (37.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Scénic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.