Rascasse Audience Intelligence

Renault Scénic Audience in Germany

A data profile of the people who buy, follow and care about Renault Scénic in Germany — modelled from more than twelve digital signal sources. Renault Scénic has an estimated audience of 367,214 people in Germany.

#240among Car type in Germany#233among Car Model in Germany#677in Cars & Mobility

The average Renault Scénic fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Renault Twingo, Renault Twizy, Renault Kadjar, with strongest over-indexing on Renault Twingo (55.12× the country average).

Demographically, the Renault Scénic audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renault Scénic fan in Germany is more male, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Renault Twingo.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renault Scénic profile in Germany.

Audience size
367K
in Germany
Gender
23.4%♀
76.6% male
Age
44.7
average years
Country rank
#15003
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renault Scénic fans

23.4% are female, 76.6% are male, average age 44.7.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Renault Scénic audience in Germany
MetricValue
Female23.4%
Male76.6%
Average age44.7
Estimated audience size367,214
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Renault Scénic audience in Germany
Age bracketShare%
16-192%
20-2917%
30-3924%
40-4933%
50+23%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Renault Scénic audience comes from Germany.

Worldwide audience distribution share by country for Renault Scénic
CountryShare
Germany19.8%
France14.3%
Spain10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renault Scénic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renault Scénic fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen<1K1.16×
02Niedersachsen<1K1.14×
03Baden-Württemberg<1K1.13×
04Brandenburg<1K1.09×
05Rheinland-Pfalz<1K1.05×
06Hessen<1K1.02×
07Sachsen<1K1.01×
08Saarland<1K1.01×
09Bayern<1K1.00×
10Schleswig-Holstein<1K1.00×
11Hamburg<1K0.95×
12Sachsen-Anhalt<1K0.94×
13Thüringen<1K0.94×
14Bremen<1K0.93×
15Mecklenburg-Vorpommern<1K0.91×
16Berlin<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Renault Scénic, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renault Scénic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renault Scénic audience
#·InterestCategoryAffinity×
01Renault KadjarCars & Mobility61.57×
02Renault TwizyCars & Mobility60.17×
03Renault TwingoCars & Mobility55.12×
04Renault KoleosCars & Mobility51.37×
05Renault KangooCars & Mobility42.29×
06Renault FluenceCars & Mobility41.41×
07Renault TraficCars & Mobility37.16×
08Renault 4Cars & Mobility29.46×
09Renault ZoeCars & Mobility25.23×
10HummerCars & Mobility21.78×
11Renault CapturCars & Mobility20.00×
12Subcompact carCars & Mobility17.24×
13VK (social network)Internet & Social Media15.85×
14BugattiCars & Mobility15.45×
15Renault ClioCars & Mobility14.43×
16CAC 40Business & Career13.23×
17Dacia SanderoCars & Mobility12.50×
18Ford FiestaCars & Mobility11.82×
19Ford FocusCars & Mobility11.54×
20General MotorsCars & Mobility11.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renault Scénic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renault Scénic audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.14×
DIY MentalityTHRILL1.90×
Career OrientationPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renault Scénic audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Healthy LifestyleBALANCE0.96×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renault Scénic have in Germany?

Renault Scénic has an estimated audience of 367,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Renault Scénic fans?

23.4% of Renault Scénic fans are female, 76.6% are male, with an average age of 44.7 years.

03

Which brands do Renault Scénic fans like most?

Renault Scénic fans show strongest brand affinity for Renault Twingo (55.12×), Renault Twizy (60.17×), and Renault Kadjar (61.57×) over the country average.

04

Where do Renault Scénic fans live in Germany?

Renault Scénic fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Renault Scénic fans also like?

Beyond Renault Scénic itself, the audience over-indexes on Renault Twizy (60.17×), Renault Kadjar (61.57×), Renault Kangoo (42.29×), and Renault Trafic (37.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Renault Scénic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renault Scénic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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