VK (social network) Audience in Germany
VK (social network) has an estimated audience of 618,040 people in Germany. 59.0% are female, 41.0% are male, average age 27.3. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Stradivarius, Urban horticulture, Hornitos Tequila, Volvo V60, Krummhörn.
The average VK (social network) fan in Germany is 27.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Stradivarius, Urban horticulture, Hornitos Tequila, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the VK (social network) audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of VK (social network) fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 27.3 |
| Estimated audience size | 618,040 |
Audience persona
The typical VK (social network) fan in Germany is more female, around 27.3 years old, with strong Community Orientation tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 141,595 | 3.01× |
| Nordrhein-Westfalen | 129,120 | 0.95× |
| Bayern | 91,225 | 0.92× |
| Baden-Württemberg | 82,492 | 0.98× |
| Niedersachsen | 57,148 | 0.95× |
| Berlin | 29,053 | 1.05× |
| Rheinland-Pfalz | 27,883 | 0.9× |
| Sachsen | 22,991 | 0.76× |
| Schleswig-Holstein | 20,511 | 0.92× |
| Hamburg | 14,701 | 1.05× |
| Sachsen-Anhalt | 14,190 | 0.89× |
| Thüringen | 12,675 | 0.8× |
| Brandenburg | 11,573 | 0.6× |
| Saarland | 6,185 | 0.82× |
| Mecklenburg-Vorpommern | 6,171 | 0.52× |
| Bremen | 4,600 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Hornitos Tequila | 45.24× | Food & Beverages |
| Volvo V60 | 3.16× | Cars & Mobility |
| Krummhörn | 3.56× | Travel & Leisure |
| Insomnia | 2.58× | Health |
| Newcastle Jets FC | 3.99× | Sports |
| vienna.info | 2.35× | Travel & Leisure |
| Dingle | 2.17× | Travel & Leisure |
| Kelly Kettle | 2.82× | Home & Garden |
| Dell Inspiron | 1.57× | Technology & Electronics |
| Iris van Herpen | 1.87× | Fashion & Accessoires |
| Engineering informatics | 1.63× | Business & Career |
| XPO Logistics | 1.82× | Business & Career |
| Homeschooling-ideas | 1.77× | Kids & Family |
| Inha University | 1.63× | Business & Career |
| Kilmarnock | 1.56× | Travel & Leisure |
| Kelly Wearstler | 1.56× | Home & Garden |
| Iwoca | 1.89× | Business & Career |
| Knitting And Stitching Shows | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.64 |
| Family Orientation | CONSERVATISM | 1.68 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 20.4% |
| China | 13.0% |
| Sweden | 8.5% |
See VK (social network) audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does VK (social network) have in Germany?
VK (social network) has an estimated audience of 618,040 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of VK (social network) fans?
59.0% of VK (social network) fans are female, 41.0% are male, with an average age of 27.3 years.
Which brands do VK (social network) fans like most?
VK (social network) fans show strongest brand affinity for Stradivarius (1.97×), Urban horticulture (1.91×), and Hornitos Tequila (45.24×) over the country average.
Where do VK (social network) fans live in Germany?
VK (social network) fans in Germany are most concentrated in Hessen (reach 141,595), Nordrhein-Westfalen (reach 129,120), and Bayern (reach 91,225). These three regions account for the largest share of the active audience.
What other brands do VK (social network) fans also like?
Beyond VK (social network) itself, the audience over-indexes on Urban horticulture (1.91×), Hornitos Tequila (45.24×), Volvo V60 (3.16×), and Krummhörn (3.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VK (social network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.