Rascasse Audience Intelligence

VK (social network) Audience in Germany

A data profile of the people who buy, follow and care about VK (social network) in Germany — modelled from more than twelve digital signal sources. VK (social network) has an estimated audience of 612,551 people in Germany.

#14among Social media in Germany#340among Website / Newspaper / Magazine in Germany#143in Internet & Social Media

The average VK (social network) fan in Germany is 27.3 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Arda Turan, 500px, Turkcell, with strongest over-indexing on Arda Turan (91.83× the country average).

Demographically, the VK (social network) audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VK (social network) fan in Germany is more female, around 27.3 years old, with strong Family Orientation tendencies and a notable affinity for Arda Turan.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VK (social network) profile in Germany.

Audience size
613K
in Germany
Gender
59.0%♀
41.0% male
Age
27.3
average years
Country rank
#9929
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of VK (social network)

59.0% are female, 41.0% are male, average age 27.3.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for VK (social network) audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age27.3
Estimated audience size612,551
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the VK (social network) audience in Germany
Age bracketShare%
16-1952%
20-2922%
30-3917%
40-499%
50+0%
Fig. 04

Worldwide distribution

1.2%

of the worldwide VK (social network) audience comes from Germany.

Worldwide audience distribution share by country for VK (social network)
CountryShare
Thailand19.1%
China12.1%
Sweden8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VK (social network) audience in Germany is strongest.

Fig. 05

Top regions by affinity

VK (social network) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K2.88×
02Hamburg~10K1.03×
03Baden-Württemberg~80K1.00×
04Berlin~30K0.99×
05Rheinland-Pfalz~30K0.95×
06Nordrhein-Westfalen~100K0.93×
07Niedersachsen~60K0.93×
08Bayern~90K0.92×
09Schleswig-Holstein~20K0.90×
10Thüringen~10K0.90×
11Sachsen-Anhalt~10K0.89×
12Saarland~7K0.89×
13Bremen~5K0.87×
14Sachsen~20K0.78×
15Brandenburg~10K0.63×
16Mecklenburg-Vorpommern~7K0.56×
Fig. 06

Affinity by region

Affinity by region — VK (social network), Germany
0.56×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VK (social network) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VK (social network) audience
#·InterestCategoryAffinity×
01Arda TuranSports91.83×
02TurkcellTechnology & Electronics35.73×
03MyspaceInternet & Social Media23.67×
04500pxInternet & Social Media21.29×
05Renault ScénicCars & Mobility15.85×
06Floral industryBusiness & Career14.46×
07Dance MomsMovies & TV13.23×
08CostumeFashion & Accessoires4.09×
09FundraisingBusiness & Career3.98×
10Self-confidenceHealth3.01×
11BiologyHealth2.97×
12StuttgartTravel & Leisure2.70×
13CanadaTravel & Leisure1.87×
14VacationsTravel & Leisure1.86×
15DüsseldorfTravel & Leisure1.80×
16FamilyKids & Family1.79×
17CHECK24Business & Career1.72×
18EmailTechnology & Electronics1.63×
19NatureHome & Garden1.61×
20Mobile appTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VK (social network) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VK (social network) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Community OrientationOPEN1.43×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VK (social network) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY1.36×
Community OrientationOPEN1.43×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VK (social network) have in Germany?

VK (social network) has an estimated audience of 612,551 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of VK (social network) fans?

59.0% of VK (social network) fans are female, 41.0% are male, with an average age of 27.3 years.

03

Which brands do VK (social network) fans like most?

VK (social network) fans show strongest brand affinity for Arda Turan (91.83×), 500px (21.29×), and Turkcell (35.73×) over the country average.

04

Where do VK (social network) fans live in Germany?

VK (social network) fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do VK (social network) fans also like?

Beyond VK (social network) itself, the audience over-indexes on 500px (21.29×), Turkcell (35.73×), Myspace (23.67×), and Renault Scénic (15.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in Germany

See VK (social network) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VK (social network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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