Rascasse Audience Intelligence

VK (social network) Audience in United States

A data profile of the people who buy, follow and care about VK (social network) in United States — modelled from more than twelve digital signal sources. VK (social network) has an estimated audience of 582,654 people in United States.

#21among Social media in United States#1065among Website / Newspaper / Magazine in United States#341in Internet & Social Media

The average VK (social network) fan in United States is 27.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Whataburger, Taco Cabana, WhatsApp, with strongest over-indexing on Whataburger (4.23× the country average).

Demographically, the VK (social network) audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VK (social network) fan in United States is more female, around 27.9 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VK (social network) profile in United States.

Audience size
583K
in United States
Gender
62.5%♀
37.5% male
Age
27.9
average years
Country rank
#33395
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of VK (social network)

62.5% are female, 37.5% are male, average age 27.9.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for VK (social network) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age27.9
Estimated audience size582,654
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the VK (social network) audience in United States
Age bracketShare%
16-1961%
20-2912%
30-3910%
40-4911%
50+6%
Fig. 04

Worldwide distribution

1.1%

of the worldwide VK (social network) audience comes from United States.

Worldwide audience distribution share by country for VK (social network)
CountryShare
Thailand19.1%
China12.1%
Sweden8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VK (social network) audience in United States is strongest.

Fig. 05

Top regions by affinity

VK (social network) fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K2.03×
02California~100K1.80×
03Oregon~10K1.79×
04Washington, District of Columbia~3K1.79×
05Washington~20K1.67×
06Virginia~20K1.66×
07New Jersey~20K1.63×
08Kansas~6K1.56×
09Nevada~8K1.51×
10Illinois~20K1.29×
11Florida~40K1.20×
12Rhode Island~2K1.17×
13Pennsylvania~20K1.16×
14Massachusetts~10K1.12×
15Alaska~1K1.10×
16Maryland~9K1.00×
17Nebraska~3K1.00×
18Texas~40K0.99×
19Georgia~20K0.99×
20South Carolina~8K0.96×
21Tennessee~10K0.95×
22Louisiana~6K0.94×
23Missouri~8K0.93×
24Alabama~7K0.92×
25Arizona~10K0.91×
26North Carolina~10K0.90×
27Minnesota~7K0.90×
28Arkansas~4K0.90×
29Delaware~1K0.85×
30Indiana~8K0.84×
31Michigan~10K0.83×
32Hawaii~2K0.83×
33Connecticut~4K0.82×
34Vermont<1K0.82×
35Ohio~10K0.80×
36Kentucky~5K0.80×
37Utah~4K0.80×
38New Hampshire~2K0.80×
39Maine~1K0.79×
40North Dakota<1K0.79×
41Idaho~2K0.77×
42Oklahoma~4K0.76×
43Colorado~6K0.75×
44Wisconsin~6K0.75×
45South Dakota<1K0.70×
46West Virginia~2K0.68×
47Montana<1K0.68×
48Iowa~3K0.67×
49Mississippi~3K0.64×
50New Mexico~1K0.55×
Fig. 06

Affinity by region

Affinity by region — VK (social network), United States
0.55×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VK (social network) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VK (social network) audience
#·InterestCategoryAffinity×
01Taco CabanaFood & Beverages12.82×
02Cuban cuisineFood & Beverages10.65×
03The Salvation ArmyPolitics & Society9.67×
04Pollo TropicalFood & Beverages7.70×
05Taron EgertonMovies & TV6.45×
06Pollo CamperoFood & Beverages6.07×
07Kitchen cabinetHome & Garden5.19×
08Steve MaddenFashion & Accessoires4.98×
09WhataburgerFood & Beverages4.23×
10Liga MXSports3.78×
11WhatsAppInternet & Social Media3.56×
12Facebook MessengerInternet & Social Media3.07×
13Las VegasTravel & Leisure2.40×
14Pizza HutFood & Beverages2.24×
15Texas RoadhouseFood & Beverages2.09×
16FIFA World CupSports2.07×
17The UPS StoreShopping2.07×
18Dollar TreeShopping2.05×
19SubwayFood & Beverages1.92×
20Hobby LobbyHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VK (social network) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VK (social network) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Urban LifestyleOPEN1.60×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VK (social network) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.94×
IndividualismJOY0.95×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VK (social network) have in United States?

VK (social network) has an estimated audience of 582,654 people in United States, concentrated in California and New York.

02

What is the gender split and age of VK (social network) fans?

62.5% of VK (social network) fans are female, 37.5% are male, with an average age of 27.9 years.

03

Which brands do VK (social network) fans like most?

VK (social network) fans show strongest brand affinity for Whataburger (4.23×), Taco Cabana (12.82×), and WhatsApp (3.56×) over the country average.

04

Where do VK (social network) fans live in United States?

VK (social network) fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do VK (social network) fans also like?

Beyond VK (social network) itself, the audience over-indexes on Taco Cabana (12.82×), WhatsApp (3.56×), Facebook Messenger (3.07×), and FIFA World Cup (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See VK (social network) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VK (social network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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