VK (social network) Audience in United States

VK (social network) has an estimated audience of 519,737 people in United States. 62.5% are female, 37.5% are male, average age 27.9. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average VK (social network) fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the VK (social network) audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of VK (social network) fans

Demographic split for VK (social network) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age27.9
Estimated audience size519,737

Audience persona

The typical VK (social network) fan in United States is more female, around 27.9 years old, with strong Social Media Usage tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for VK (social network) in United States
RegionReachAffinity
California106,6191.87×
New York63,1882.18×
Texas44,6241×
Florida43,0721.22×
Illinois23,3691.35×
Virginia22,7681.8×
New Jersey22,1691.68×
Pennsylvania21,4531.23×
Washington18,9071.81×
Georgia16,2661.02×
North Carolina14,2890.91×
Ohio12,6060.79×
Oregon12,2592.06×
Massachusetts12,1141.18×
Michigan11,5630.85×
Arizona10,8871.03×
Tennessee9,0270.87×
Maryland8,6300.97×
Missouri8,2080.98×
Nevada8,1181.61×
Indiana8,0900.85×
South Carolina7,1170.91×
Minnesota7,0490.95×
Alabama6,6890.92×
Louisiana6,4670.96×
Colorado6,2850.77×
Wisconsin5,8880.75×
Kentucky5,0580.78×
Oklahoma4,2710.74×
Connecticut4,0610.78×
Utah3,5320.76×
Arkansas3,5050.82×
Kansas3,3640.82×
Washington, District of Columbia2,9601.9×
Nebraska2,8261.08×
Iowa2,4540.57×
Idaho1,9250.74×
Mississippi1,9190.45×
Hawaii1,8800.84×
New Hampshire1,6030.78×
Rhode Island1,5700.95×
Maine1,5250.82×
Alaska1,3041.17×
New Mexico1,1530.44×
West Virginia1,0980.45×
Delaware1,0070.7×
Montana7940.55×
North Dakota7240.68×
Vermont6850.75×
South Dakota6010.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VK (social network) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Taco Cabana17.66×Food & Beverages
Facebook Messenger3.66×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
FIFA World Cup2.76×Sports
Dollar Tree2.75×Shopping
Liga MX5.9×Sports
Texas Roadhouse2.56×Food & Beverages
FC Bayern Munich4.33×Sports
Whataburger3.94×Food & Beverages
WhatsApp3.58×Internet & Social Media
Houston Astros5.14×Sports
Pollo Campero8.6×Food & Beverages
Atlético Nacional14.84×Sports
Las Vegas2.61×Travel & Leisure
Nordstrom rack2.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VK (social network) audience
TraitClusterScore
Social Media UsageJOY1.61
ExtroversionTHRILL1.5
IndulgenceJOY1.49
Urban LifestyleOPEN1.38
Risk AppetiteTHRILL1.33
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for VK (social network)
CountryShare
Thailand20.4%
China13.0%
Sweden8.5%

See VK (social network) audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does VK (social network) have in United States?

VK (social network) has an estimated audience of 519,737 people in United States, concentrated in California and New York.

What is the gender split and age of VK (social network) fans?

62.5% of VK (social network) fans are female, 37.5% are male, with an average age of 27.9 years.

Which brands do VK (social network) fans like most?

VK (social network) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do VK (social network) fans live in United States?

VK (social network) fans in United States are most concentrated in California (reach 106,619), New York (reach 63,188), and Texas (reach 44,624). These three regions account for the largest share of the active audience.

What other brands do VK (social network) fans also like?

Beyond VK (social network) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VK (social network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.