VK (social network) Audience in United States

VK (social network) logo

VK (social network) has an estimated audience of 519,737 people in United States. 62.5% are female, 37.5% are male, average age 27.9. Top regions: California, New York, Texas. Top brand affinities: Nationality, Macha, Kendra Scott, Home equity, Kento Yamazaki.

The average VK (social network) fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Macha, Kendra Scott, with strongest over-indexing on Nationality (3.93× the country average). Demographically, the VK (social network) audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of VK (social network) fans

Demographic split for VK (social network) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age27.9
Estimated audience size519,737

Audience persona

The typical VK (social network) fan in United States is more female, around 27.9 years old, with strong Social Media Usage tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for VK (social network) in United States
RegionReachAffinity
California106,6191.87×
New York63,1882.18×
Texas44,6241×
Florida43,0721.22×
Illinois23,3691.35×
Virginia22,7681.8×
New Jersey22,1691.68×
Pennsylvania21,4531.23×
Washington18,9071.81×
Georgia16,2661.02×
North Carolina14,2890.91×
Ohio12,6060.79×
Oregon12,2592.06×
Massachusetts12,1141.18×
Michigan11,5630.85×
Arizona10,8871.03×
Tennessee9,0270.87×
Maryland8,6300.97×
Missouri8,2080.98×
Nevada8,1181.61×
Indiana8,0900.85×
South Carolina7,1170.91×
Minnesota7,0490.95×
Alabama6,6890.92×
Louisiana6,4670.96×
Colorado6,2850.77×
Wisconsin5,8880.75×
Kentucky5,0580.78×
Oklahoma4,2710.74×
Connecticut4,0610.78×
Utah3,5320.76×
Arkansas3,5050.82×
Kansas3,3640.82×
Washington, District of Columbia2,9601.9×
Nebraska2,8261.08×
Iowa2,4540.57×
Idaho1,9250.74×
Mississippi1,9190.45×
Hawaii1,8800.84×
New Hampshire1,6030.78×
Rhode Island1,5700.95×
Maine1,5250.82×
Alaska1,3041.17×
New Mexico1,1530.44×
West Virginia1,0980.45×
Delaware1,0070.7×
Montana7940.55×
North Dakota7240.68×
Vermont6850.75×
South Dakota6010.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VK (social network) audience
BrandAffinityCategory
Nationality3.93×Politics & Society
Macha17.66×Food & Beverages
Kendra Scott3.26×Fashion & Accessoires
Home equity1.96×Home & Garden
Kento Yamazaki9.43×Movies & TV
Electrolyte4.01×Health
Hammock camping5.45×Travel & Leisure
Historic site3.23×Arts & Culture
Nebraska1.88×Travel & Leisure
Voter registration3×Politics & Society
Wikia2.1×Internet & Social Media
Panama2.2×Travel & Leisure
Dental hygienist3.88×Health
James Madison University7.19×Business & Career
Vocal harmony2.57×Music & Radio
Mothercare1.77×Kids & Family
Nebraska Cornhuskers football1.92×Sports
Hebe3.35×Home & Garden
Hog Hunting1.73×Sports
Buying and Selling Real Estate3.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VK (social network) audience
TraitClusterScore
Social Media UsageJOY1.61
ExtroversionTHRILL1.5
IndulgenceJOY1.49
Urban LifestyleOPEN1.38
Risk AppetiteTHRILL1.33
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for VK (social network)
CountryShare
Thailand20.4%
China13.0%
Sweden8.5%

See VK (social network) audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does VK (social network) have in United States?

VK (social network) has an estimated audience of 519,737 people in United States, concentrated in California and New York.

What is the gender split and age of VK (social network) fans?

62.5% of VK (social network) fans are female, 37.5% are male, with an average age of 27.9 years.

Which brands do VK (social network) fans like most?

VK (social network) fans show strongest brand affinity for Nationality (3.93×), Macha (17.66×), and Kendra Scott (3.26×) over the country average.

Where do VK (social network) fans live in United States?

VK (social network) fans in United States are most concentrated in California (reach 106,619), New York (reach 63,188), and Texas (reach 44,624). These three regions account for the largest share of the active audience.

What other brands do VK (social network) fans also like?

Beyond VK (social network) itself, the audience over-indexes on Macha (17.66×), Kendra Scott (3.26×), Home equity (1.96×), and Kento Yamazaki (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VK (social network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.