Rascasse Audience Intelligence

Kitchen cabinet Audience in United States

A data profile of the people who buy, follow and care about Kitchen cabinet in United States — modelled from more than twelve digital signal sources. Kitchen cabinet has an estimated audience of 7,045,156 people in United States.

#3009among Topic in United States#359in Home & Garden

The average Kitchen cabinet fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Menards, Dishwasher, U.S. state, with strongest over-indexing on Menards (3.42× the country average).

Demographically, the Kitchen cabinet audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchen cabinet fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen cabinet profile in United States.

Audience size
7M
in United States
Gender
65.5%♀
34.5% male
Age
42.3
average years
Country rank
#4985
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen cabinet fans

65.5% are female, 34.5% are male, average age 42.3.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Kitchen cabinet audience in United States
MetricValue
Female65.5%
Male34.5%
Average age42.3
Estimated audience size7,045,156
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Kitchen cabinet audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Kitchen cabinet audience comes from United States.

Worldwide audience distribution share by country for Kitchen cabinet
CountryShare
United States24.8%
Malaysia6.7%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen cabinet audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen cabinet fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.38×
02New Jersey~200K1.36×
03Connecticut~90K1.32×
04Pennsylvania~300K1.24×
05New York~500K1.23×
06Michigan~200K1.23×
07Kentucky~100K1.23×
08Florida~600K1.19×
09Alabama~100K1.16×
10Maine~30K1.14×
11Tennessee~200K1.13×
12Rhode Island~30K1.13×
13Mississippi~60K1.12×
14Ohio~200K1.11×
15Indiana~100K1.11×
16South Carolina~100K1.09×
17New Hampshire~30K1.09×
18Illinois~300K1.08×
19Vermont~10K1.07×
20Arkansas~60K1.06×
21Missouri~100K1.04×
22Delaware~20K1.03×
23Massachusetts~100K1.02×
24Georgia~200K1.01×
25Maryland~100K1.00×
26New Mexico~40K1.00×
27Iowa~60K0.99×
28North Carolina~200K0.98×
29Kansas~50K0.97×
30California~700K0.96×
31Montana~20K0.96×
32Virginia~200K0.95×
33Louisiana~90K0.95×
34Wisconsin~100K0.92×
35Washington~100K0.90×
36Arizona~100K0.89×
37Colorado~100K0.88×
38Oklahoma~70K0.87×
39Idaho~30K0.85×
40Nebraska~30K0.85×
41South Dakota~10K0.83×
42Texas~500K0.82×
43Alaska~10K0.81×
44North Dakota~10K0.80×
45Minnesota~80K0.79×
46Nevada~50K0.76×
47Oregon~60K0.75×
48Utah~50K0.74×
49Hawaii~20K0.66×
50Washington, District of Columbia~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Kitchen cabinet, United States
0.59×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen cabinet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen cabinet audience
#·InterestCategoryAffinity×
01DishwasherHome & Garden6.07×
02MenardsHome & Garden3.42×
03PatioHome & Garden2.71×
04Ace HardwareHome & Garden2.65×
05Dollar GeneralShopping1.93×
06Best BuyShopping1.78×
07Hobby LobbyHome & Garden1.77×
08WalgreensShopping1.76×
09Dollar TreeShopping1.76×
10Macy'sShopping1.73×
11Sam's ClubShopping1.69×
12GodPolitics & Society1.64×
13U.S. stateTravel & Leisure1.62×
14CostcoShopping1.61×
15PinterestInternet & Social Media1.58×
16FurnitureHome & Garden1.57×
17ReligionBusiness & Career1.55×
18KitchenHome & Garden1.53×
19Do it yourself (DIY)Home & Garden1.51×
20Sales promotionShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen cabinet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen cabinet audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
DIY MentalityTHRILL1.62×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen cabinet audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
MindfulnessBALANCE1.02×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen cabinet have in United States?

Kitchen cabinet has an estimated audience of 7,045,156 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kitchen cabinet fans?

65.5% of Kitchen cabinet fans are female, 34.5% are male, with an average age of 42.3 years.

03

Which brands do Kitchen cabinet fans like most?

Kitchen cabinet fans show strongest brand affinity for Menards (3.42×), Dishwasher (6.07×), and U.S. state (1.62×) over the country average.

04

Where do Kitchen cabinet fans live in United States?

Kitchen cabinet fans in United States are most concentrated in California (reach ~700K), Florida (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen cabinet fans also like?

Beyond Kitchen cabinet itself, the audience over-indexes on Dishwasher (6.07×), U.S. state (1.62×), Ace Hardware (2.65×), and Dollar General (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchen cabinet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen cabinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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