Kitchen cabinet Audience in United States

Kitchen cabinet logo

Kitchen cabinet has an estimated audience of 7,045,156 people in United States. 65.5% are female, 34.5% are male, average age 42.3. Top regions: California, Florida, Texas. Top brand affinities: Menards, Lowe's, Dishwasher, Craigslist, U.S. state.

The average Kitchen cabinet fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Menards, Lowe's, Dishwasher, with strongest over-indexing on Menards (3.42× the country average). Demographically, the Kitchen cabinet audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kitchen cabinet fans

Demographic split for Kitchen cabinet audience in United States
MetricValue
Female65.5%
Male34.5%
Average age42.3
Estimated audience size7,045,156

Audience persona

The typical Kitchen cabinet fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Kitchen cabinet in United States
RegionReachAffinity
California806,7881.04×
Florida597,5671.25×
Texas529,1720.87×
New York522,1261.33×
Pennsylvania308,1261.3×
Illinois269,6351.15×
New Jersey260,8771.46×
Ohio240,0251.11×
Michigan234,7641.27×
Georgia228,0281.05×
North Carolina211,1171×
Virginia162,2900.95×
Tennessee159,7371.13×
Indiana146,2811.14×
Massachusetts142,8421.03×
Washington134,5460.95×
Arizona128,8150.9×
Maryland123,0531.02×
Missouri122,1141.08×
South Carolina119,2621.13×
Alabama112,2281.14×
Kentucky109,2461.24×
Colorado99,2050.89×
Wisconsin98,9980.93×
Connecticut95,5741.35×
Louisiana84,0600.93×
Minnesota78,4910.78×
Oklahoma68,7620.88×
Mississippi63,2081.09×
Arkansas62,3931.07×
Oregon62,3490.77×
Iowa57,6850.99×
Nevada52,2730.77×
Kansas51,4940.93×
West Virginia43,4851.33×
Utah42,8930.68×
New Mexico34,9020.99×
New Hampshire30,3171.09×
Nebraska29,6870.84×
Idaho28,4180.8×
Maine28,1931.12×
Rhode Island23,7391.06×
Delaware18,5900.96×
Hawaii18,5500.61×
Montana18,1190.93×
Vermont12,4251×
South Dakota12,3690.76×
Washington, District of Columbia11,6560.55×
Alaska11,3940.76×
North Dakota10,4030.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchen cabinet audience
BrandAffinityCategory
Menards3.42×Home & Garden
Lowe's2.41×Shopping
Dishwasher6.07×Home & Garden
Craigslist2.22×Shopping
U.S. state1.62×Travel & Leisure
Dollar General1.93×Shopping
Ace Hardware2.65×Home & Garden
Furniture1.57×Home & Garden
Pinterest1.58×Internet & Social Media
Hobby Lobby1.77×Home & Garden
Kitchen1.53×Home & Garden
Do it yourself (DIY)1.51×Home & Garden
Best Buy1.78×Shopping
Religion1.55×Business & Career
Walgreens1.76×Shopping
Macy's1.55×Shopping
Sales promotion1.5×Shopping
Macy's1.73×Shopping
Patio2.71×Home & Garden
Costco1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchen cabinet audience
TraitClusterScore
Quality AwarenessPREMIUM2.4
DIY MentalityTHRILL1.82
Family OrientationCONSERVATISM1.59
IndulgenceJOY1.57
Design AffinityPREMIUM1.49
Price SensitivityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Kitchen cabinet
CountryShare
United States24.8%
Malaysia6.7%
United Kingdom5.0%

See Kitchen cabinet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kitchen cabinet have in United States?

Kitchen cabinet has an estimated audience of 7,045,156 people in United States, concentrated in California and Florida.

What is the gender split and age of Kitchen cabinet fans?

65.5% of Kitchen cabinet fans are female, 34.5% are male, with an average age of 42.3 years.

Which brands do Kitchen cabinet fans like most?

Kitchen cabinet fans show strongest brand affinity for Menards (3.42×), Lowe's (2.41×), and Dishwasher (6.07×) over the country average.

Where do Kitchen cabinet fans live in United States?

Kitchen cabinet fans in United States are most concentrated in California (reach 806,788), Florida (reach 597,567), and Texas (reach 529,172). These three regions account for the largest share of the active audience.

What other brands do Kitchen cabinet fans also like?

Beyond Kitchen cabinet itself, the audience over-indexes on Lowe's (2.41×), Dishwasher (6.07×), Craigslist (2.22×), and U.S. state (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen cabinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.