Sales promotion Audience in United States

Sales promotion logo

Sales promotion has an estimated audience of 84,463,708 people in United States. 59.2% are female, 40.8% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Sales promotion fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (21.85× the country average). Demographically, the Sales promotion audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Sales promotion fans

Demographic split for Sales promotion audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.9
Estimated audience size84,463,708

Audience persona

The typical Sales promotion fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sales promotion in United States
RegionReachAffinity
California8,214,8580.88×
Texas8,168,3831.12×
Florida5,898,3281.03×
New York5,615,5511.19×
Georgia4,481,3631.72×
North Carolina4,008,4511.58×
Illinois2,907,2231.03×
Tennessee2,586,9431.53×
Michigan2,576,4831.17×
Ohio2,452,8250.94×
Indiana2,082,3721.35×
Virginia2,081,9251.01×
Pennsylvania2,023,5640.71×
Louisiana1,980,2811.82×
Arizona1,709,8660.99×
Alabama1,546,0211.31×
Washington1,532,6560.9×
Mississippi1,484,8182.13×
Missouri1,432,9241.05×
Kentucky1,412,9081.33×
South Carolina1,406,0741.11×
New Jersey1,331,7200.62×
Massachusetts1,155,3350.69×
Wisconsin1,122,2560.88×
Maryland982,0290.68×
Colorado879,5390.66×
Oklahoma873,8800.93×
Utah760,5771.01×
Minnesota733,3110.61×
Iowa624,1130.9×
Oregon608,9940.63×
Arkansas595,7180.86×
Kansas584,3670.88×
Connecticut573,3910.68×
Nevada395,4290.48×
West Virginia395,4151.01×
Nebraska287,1320.68×
New Hampshire276,9350.83×
Alaska256,4861.42×
Rhode Island251,6830.94×
Idaho237,3440.56×
Hawaii226,7290.62×
New Mexico222,1590.52×
North Dakota214,8791.24×
Montana206,3890.88×
South Dakota203,7141.04×
Wyoming191,9201.53×
Maine188,6490.62×
Vermont185,6591.25×
Delaware183,1300.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sales promotion audience
BrandAffinityCategory
Capital One21.85×Business & Career
Google Maps14.75×Internet & Social Media
Indeed.com11.83×Business & Career
CarGurus16.35×Cars & Mobility
Circle K16.88×Shopping
Google News12.93×News
DeviantArt15.27×Internet & Social Media
Beetlejuice10.21×Movies & TV
Diane Keaton12.89×Movies & TV
Khan Academy17.21×Business & Career
AccuWeather13.18×Home & Garden
Enterprise Rent-A-Car11.92×Cars & Mobility
Bruce Willis13.5×Movies & TV
Kendra Scott19.52×Fashion & Accessoires
Billy Bob Thornton15.61×Movies & TV
ICloud16.65×Technology & Electronics
Aaron Rodgers10.52×Sports
Jeff Bezos18.18×Business & Career
Blake Lively14.59×Movies & TV
Catherine Zeta-Jones17.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sales promotion audience
TraitClusterScore
Price SensitivityPREMIUM1.36
IndulgenceJOY1.34
ExtroversionTHRILL1.2
Family OrientationCONSERVATISM1.05
Luxury OrientationPREMIUM1.04
Social Media UsageJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Sales promotion
CountryShare
United States22.4%
United Kingdom5.4%
Brazil3.8%

See Sales promotion audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Sales promotion have in United States?

Sales promotion has an estimated audience of 84,463,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Sales promotion fans?

59.2% of Sales promotion fans are female, 40.8% are male, with an average age of 41.9 years.

Which brands do Sales promotion fans like most?

Sales promotion fans show strongest brand affinity for Capital One (21.85×), Google Maps (14.75×), and Indeed.com (11.83×) over the country average.

Where do Sales promotion fans live in United States?

Sales promotion fans in United States are most concentrated in California (reach 8,214,858), Texas (reach 8,168,383), and Florida (reach 5,898,328). These three regions account for the largest share of the active audience.

What other brands do Sales promotion fans also like?

Beyond Sales promotion itself, the audience over-indexes on Google Maps (14.75×), Indeed.com (11.83×), CarGurus (16.35×), and Circle K (16.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.