Kitchen Audience in United States

Kitchen logo

Kitchen has an estimated audience of 84,820,909 people in United States. 61.7% are female, 38.3% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Guerrero, Zacatecas, Ponce, Puerto Rico, San Salvador, Acapulco.

The average Kitchen fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guerrero, Zacatecas, Ponce, Puerto Rico, with strongest over-indexing on Guerrero (1.59× the country average). Demographically, the Kitchen audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kitchen fans

Demographic split for Kitchen audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.2
Estimated audience size84,820,909

Audience persona

The typical Kitchen fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Guerrero.

Top regions in United States

Top regions ranked by reach for Kitchen in United States
RegionReachAffinity
California10,208,1211.09×
Texas7,738,5181.06×
Florida6,972,6451.21×
New York5,570,7151.18×
Pennsylvania3,248,4631.14×
Illinois3,046,8601.08×
Georgia2,978,0671.14×
North Carolina2,697,2501.06×
New Jersey2,608,2371.21×
Ohio2,558,8520.98×
Michigan2,420,4361.09×
Virginia2,195,7541.06×
Tennessee1,780,2091.05×
Washington1,759,8041.03×
Massachusetts1,711,1941.02×
Arizona1,657,8780.96×
Indiana1,609,1741.04×
South Carolina1,495,8291.17×
Maryland1,470,3171.01×
Missouri1,455,9031.06×
Alabama1,290,4331.09×
Wisconsin1,177,8860.92×
Louisiana1,164,1671.06×
Minnesota1,147,8030.94×
Colorado1,147,6440.86×
Kentucky1,060,1921×
Oklahoma992,8511.05×
Connecticut978,5001.15×
Oregon944,2300.97×
Mississippi763,3971.09×
Arkansas739,8431.06×
Iowa730,1331.04×
Nevada708,9270.86×
Utah695,6970.92×
Kansas677,3641.01×
Hawaii444,7561.22×
Idaho400,6810.94×
West Virginia371,2560.94×
New Mexico362,3580.85×
Nebraska343,9210.81×
New Hampshire328,5600.98×
Maine313,4281.03×
Rhode Island260,4360.96×
Delaware222,3430.95×
Washington, District of Columbia196,4980.77×
Montana180,0900.77×
South Dakota151,8470.77×
North Dakota143,6970.82×
Alaska142,5530.79×
Vermont121,6510.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchen audience
BrandAffinityCategory
Guerrero1.59×Travel & Leisure
Zacatecas1.56×Travel & Leisure
Ponce, Puerto Rico1.56×Travel & Leisure
San Salvador1.55×Travel & Leisure
Acapulco1.6×Travel & Leisure
Waltz1.56×Music & Radio
Grupera1.61×Music & Radio
Chiapas1.53×Travel & Leisure
Veracruz, Veracruz1.54×Travel & Leisure
Montevideo1.62×Travel & Leisure
León, Guanajuato1.51×Travel & Leisure
Rayo Vallecano1.56×Travel & Leisure
El Salvador national football team1.54×Sports
Karina (Venezuelan singer)1.77×Music & Radio
TVNotas1.53×News
Pedro Infante1.52×Movies & TV
North India1.54×Travel & Leisure
emergenc1.54×Health
Deportivo Cali1.5×Sports
Lili Estefan1.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchen audience
TraitClusterScore
IndulgenceJOY1.43
DIY MentalityTHRILL1.22
ExtroversionTHRILL1.18
Design AffinityPREMIUM1.15
Family OrientationCONSERVATISM1.08
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Kitchen
CountryShare
United States20.4%
Brazil5.5%
United Kingdom5.1%

See Kitchen audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kitchen have in United States?

Kitchen has an estimated audience of 84,820,909 people in United States, concentrated in California and Texas.

What is the gender split and age of Kitchen fans?

61.7% of Kitchen fans are female, 38.3% are male, with an average age of 44.2 years.

Which brands do Kitchen fans like most?

Kitchen fans show strongest brand affinity for Guerrero (1.59×), Zacatecas (1.56×), and Ponce, Puerto Rico (1.56×) over the country average.

Where do Kitchen fans live in United States?

Kitchen fans in United States are most concentrated in California (reach 10,208,121), Texas (reach 7,738,518), and Florida (reach 6,972,645). These three regions account for the largest share of the active audience.

What other brands do Kitchen fans also like?

Beyond Kitchen itself, the audience over-indexes on Zacatecas (1.56×), Ponce, Puerto Rico (1.56×), San Salvador (1.55×), and Acapulco (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.