Rascasse Audience Intelligence

Kitchen Audience in United States

A data profile of the people who buy, follow and care about Kitchen in United States — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 84,820,909 people in United States.

#97among Topic in United States#9in Home & Garden

The average Kitchen fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guerrero, Zacatecas, Ponce, Puerto Rico, with strongest over-indexing on Guerrero (1.59× the country average).

Demographically, the Kitchen audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchen fan in United States is more female, around 44.2 years old, with strong Creativity tendencies and a notable affinity for Guerrero.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen profile in United States.

Audience size
84.8M
in United States
Gender
61.7%♀
38.3% male
Age
44.2
average years
Country rank
#121
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen fans

61.7% are female, 38.3% are male, average age 44.2.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Kitchen audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.2
Estimated audience size84,820,909
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Kitchen audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Kitchen audience comes from United States.

Worldwide audience distribution share by country for Kitchen
CountryShare
United States20.4%
Brazil5.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~1.5M1.17×
02New Jersey~2.5M1.16×
03Hawaii~400K1.16×
04Pennsylvania~3.5M1.14×
05Louisiana~1M1.14×
06Florida~6.5M1.13×
07Missouri~1.5M1.13×
08New York~5M1.10×
09Georgia~3M1.10×
10Alabama~1.5M1.09×
11Connecticut~900K1.09×
12California~10M1.08×
13Mississippi~800K1.08×
14Arkansas~700K1.07×
15Kansas~700K1.06×
16Illinois~3M1.05×
17Indiana~1.5M1.05×
18North Carolina~2.5M1.04×
19Michigan~2.5M1.04×
20Virginia~2M1.04×
21Kentucky~1M1.04×
22Iowa~700K1.04×
23Texas~7.5M1.02×
24Oklahoma~1M1.02×
25Tennessee~1.5M1.01×
26Wyoming~100K1.01×
27New Hampshire~300K1.00×
28Maryland~1.5M0.99×
29Maine~300K0.99×
30Utah~700K0.98×
31Wisconsin~1M0.97×
32West Virginia~400K0.97×
33Rhode Island~300K0.97×
34Ohio~2.5M0.96×
35Washington~1.5M0.96×
36Massachusetts~1.5M0.96×
37Delaware~200K0.96×
38South Dakota~200K0.96×
39Arizona~1.5M0.95×
40Idaho~400K0.94×
41North Dakota~200K0.94×
42Minnesota~1M0.93×
43Nebraska~400K0.92×
44Oregon~900K0.90×
45Alaska~200K0.89×
46New Mexico~400K0.88×
47Nevada~700K0.85×
48Colorado~1M0.84×
49Montana~200K0.81×
50Washington, District of Columbia~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Kitchen, United States
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen audience
#·InterestCategoryAffinity×
01Karina (Venezuelan singer)Music & Radio1.77×
02MontevideoTravel & Leisure1.62×
03GruperaMusic & Radio1.61×
04AcapulcoTravel & Leisure1.60×
05GuerreroTravel & Leisure1.59×
06ZacatecasTravel & Leisure1.56×
07Ponce, Puerto RicoTravel & Leisure1.56×
08WaltzMusic & Radio1.56×
09Rayo VallecanoTravel & Leisure1.56×
10San SalvadorTravel & Leisure1.55×
11Omar ChaparroMovies & TV1.55×
12Veracruz, VeracruzTravel & Leisure1.54×
13El Salvador national football teamSports1.54×
14North IndiaTravel & Leisure1.54×
15emergencHealth1.54×
16ChiapasTravel & Leisure1.53×
17TVNotasNews1.53×
18Pedro InfanteMovies & TV1.52×
19León, GuanajuatoTravel & Leisure1.51×
20Deportivo CaliSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.14×
TraditionCONSERVATISM1.12×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen have in United States?

Kitchen has an estimated audience of 84,820,909 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kitchen fans?

61.7% of Kitchen fans are female, 38.3% are male, with an average age of 44.2 years.

03

Which brands do Kitchen fans like most?

Kitchen fans show strongest brand affinity for Guerrero (1.59×), Zacatecas (1.56×), and Ponce, Puerto Rico (1.56×) over the country average.

04

Where do Kitchen fans live in United States?

Kitchen fans in United States are most concentrated in California (reach ~10M), Texas (reach ~7.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen fans also like?

Beyond Kitchen itself, the audience over-indexes on Zacatecas (1.56×), Ponce, Puerto Rico (1.56×), San Salvador (1.55×), and Acapulco (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →