Waltz Audience in United States

Waltz logo

Waltz has an estimated audience of 2,001,244 people in United States. 55.0% are female, 45.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Governor of Michigan, Nationality, Homie, Hipster.

The average Waltz fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Governor of Michigan, Nationality, with strongest over-indexing on Kendra Scott (6.83× the country average). Demographically, the Waltz audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Waltz fans

Demographic split for Waltz audience in United States
MetricValue
Female55.0%
Male45.0%
Average age38.2
Estimated audience size2,001,244

Audience persona

The typical Waltz fan in United States is balanced, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Waltz in United States
RegionReachAffinity
California235,0011.07×
Texas169,0650.98×
Florida145,5401.07×
New York129,3561.16×
Pennsylvania90,8631.35×
Illinois74,9941.12×
Georgia61,6611×
North Carolina61,5991.02×
Ohio57,5780.93×
Virginia56,9251.17×
Michigan56,4771.08×
New Jersey53,7281.06×
Massachusetts47,7021.21×
Washington43,4021.08×
Maryland38,6761.12×
Minnesota38,3761.34×
Indiana37,6321.03×
Tennessee36,8170.92×
Arizona36,2230.89×
Colorado29,1940.93×
Missouri29,0020.9×
South Carolina27,2590.91×
Kentucky27,0441.08×
Wisconsin25,9600.86×
Louisiana24,1740.94×
Oregon24,1031.05×
Alabama23,3690.84×
Connecticut22,4621.12×
Oklahoma19,2440.87×
Kansas16,3951.04×
Nevada15,5850.81×
Arkansas15,0690.91×
Utah14,7120.82×
Mississippi14,4170.87×
Washington, District of Columbia12,2252.03×
Iowa11,8450.72×
Maine9,6931.35×
New Hampshire8,6531.1×
New Mexico8,3300.83×
Idaho8,2530.82×
Nebraska8,1410.81×
West Virginia7,8250.84×
Rhode Island7,5691.19×
Hawaii7,4110.86×
Delaware6,9551.26×
Montana4,2990.77×
Vermont3,8351.09×
Alaska3,2880.77×
South Dakota3,0770.67×
North Dakota2,8920.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waltz audience
BrandAffinityCategory
Kendra Scott6.83×Fashion & Accessoires
Governor of Michigan12.22×Politics & Society
Nationality3.19×Politics & Society
Homie20.79×Politics & Society
Hipster12.33×Politics & Society
Grinch4.76×Movies & TV
Google Home7.32×Technology & Electronics
Jingoism2.3×Politics & Society
Vocal harmony4.6×Music & Radio
Personality5.86×Business & Career
Lahaina, Hawaii17.64×Travel & Leisure
Hibachi7.23×Food & Beverages
Historic site3.76×Arts & Culture
Jesse Plemons2.75×Movies & TV
Goop4.19×Internet & Social Media
UK garage4.26×Music & Radio
Nebraska Cornhuskers football2.81×Sports
Wok5.09×Food & Beverages
Hog Hunting2.62×Sports
Kento Yamazaki7.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waltz audience
TraitClusterScore
TraditionCONSERVATISM1.85
PatriotismCONSERVATISM1.74
Risk AppetiteTHRILL1.62
SpiritualityBALANCE1.4
Need for SecurityCONSERVATISM1.28
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Waltz
CountryShare
Italy19.3%
Mexico18.5%
United States18.2%

See Waltz audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Waltz have in United States?

Waltz has an estimated audience of 2,001,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Waltz fans?

55.0% of Waltz fans are female, 45.0% are male, with an average age of 38.2 years.

Which brands do Waltz fans like most?

Waltz fans show strongest brand affinity for Kendra Scott (6.83×), Governor of Michigan (12.22×), and Nationality (3.19×) over the country average.

Where do Waltz fans live in United States?

Waltz fans in United States are most concentrated in California (reach 235,001), Texas (reach 169,065), and Florida (reach 145,540). These three regions account for the largest share of the active audience.

What other brands do Waltz fans also like?

Beyond Waltz itself, the audience over-indexes on Governor of Michigan (12.22×), Nationality (3.19×), Homie (20.79×), and Hipster (12.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waltz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.