Rascasse Audience Intelligence

Waltz Audience in United States

A data profile of the people who buy, follow and care about Waltz in United States — modelled from more than twelve digital signal sources. Waltz has an estimated audience of 2,001,244 people in United States.

#242among Musical genre in United States#6321among Topic in United States#1595in Music & Radio

The average Waltz fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benny Blanco, Acapulco, Liga MX, with strongest over-indexing on Benny Blanco (15.72× the country average).

Demographically, the Waltz audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waltz fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Benny Blanco.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waltz profile in United States.

Audience size
2M
in United States
Gender
55.0%♀
45.0% male
Age
38.2
average years
Country rank
#14232
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waltz fans

55.0% are female, 45.0% are male, average age 38.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Waltz audience in United States
MetricValue
Female55.0%
Male45.0%
Average age38.2
Estimated audience size2,001,244
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Waltz audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Waltz audience comes from United States.

Worldwide audience distribution share by country for Waltz
CountryShare
Italy19.3%
Mexico18.5%
United States18.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waltz audience in United States is strongest.

Fig. 05

Top regions by affinity

Waltz fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.75×
02Pennsylvania~100K1.43×
03Minnesota~40K1.33×
04Maine~9K1.24×
05Delaware~7K1.19×
06Kansas~20K1.14×
07Kentucky~30K1.13×
08Rhode Island~7K1.12×
09Illinois~70K1.10×
10Michigan~60K1.10×
11Massachusetts~40K1.09×
12Maryland~40K1.09×
13Virginia~50K1.08×
14California~200K1.06×
15Indiana~40K1.06×
16Connecticut~20K1.06×
17Vermont~4K1.06×
18New York~100K1.05×
19New Hampshire~8K1.04×
20Texas~200K1.03×
21Oregon~20K1.03×
22Washington~40K1.02×
23Florida~100K1.01×
24New Jersey~50K1.01×
25North Carolina~60K0.98×
26Louisiana~30K0.98×
27North Dakota~4K0.96×
28Ohio~60K0.95×
29Georgia~60K0.95×
30Arkansas~20K0.94×
31Alaska~4K0.93×
32Missouri~30K0.92×
33South Carolina~30K0.92×
34South Dakota~4K0.92×
35Arizona~40K0.91×
36Tennessee~40K0.91×
37Oklahoma~20K0.91×
38Mississippi~10K0.91×
39Hawaii~8K0.91×
40West Virginia~8K0.90×
41Idaho~9K0.89×
42Wisconsin~30K0.88×
43Alabama~20K0.88×
44Nebraska~9K0.88×
45New Mexico~9K0.88×
46Montana~5K0.88×
47Colorado~30K0.87×
48Utah~20K0.87×
49Iowa~10K0.84×
50Nevada~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Waltz, United States
0.83×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waltz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waltz audience
#·InterestCategoryAffinity×
01AcapulcoTravel & Leisure20.82×
02Burn After ReadingMovies & TV20.00×
03Benny BlancoMusic & Radio15.72×
04Cillian MurphyMovies & TV8.47×
05Liga MXSports7.15×
06GoodreadsLiterature6.65×
07Sustainable energyHome & Garden5.05×
08Renewable energyBusiness & Career4.91×
09Weather forecastingHome & Garden4.77×
10WhatsAppInternet & Social Media4.43×
11FedExBusiness & Career3.89×
12Facebook MessengerInternet & Social Media3.62×
13Solar energyHome & Garden3.54×
14Discount storesShopping3.25×
15Planet FitnessSports2.97×
16Mortgage loansBusiness & Career2.96×
17The UPS StoreShopping2.87×
18Google MapsInternet & Social Media2.65×
19PinterestInternet & Social Media2.17×
20FamilyKids & Family1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waltz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waltz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Family OrientationCONSERVATISM1.98×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waltz audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waltz have in United States?

Waltz has an estimated audience of 2,001,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waltz fans?

55.0% of Waltz fans are female, 45.0% are male, with an average age of 38.2 years.

03

Which brands do Waltz fans like most?

Waltz fans show strongest brand affinity for Benny Blanco (15.72×), Acapulco (20.82×), and Liga MX (7.15×) over the country average.

04

Where do Waltz fans live in United States?

Waltz fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Waltz fans also like?

Beyond Waltz itself, the audience over-indexes on Acapulco (20.82×), Liga MX (7.15×), Renewable energy (4.91×), and WhatsApp (4.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Waltz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waltz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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