Rascasse Audience Intelligence

Chiapas Audience in United States

A data profile of the people who buy, follow and care about Chiapas in United States — modelled from more than twelve digital signal sources. Chiapas has an estimated audience of 1,666,659 people in United States.

#1330among POI in United States#1256in Travel & Leisure

The average Chiapas fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, Mariachi, Cillian Murphy, with strongest over-indexing on Volaris (18.59× the country average).

Demographically, the Chiapas audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chiapas fan in United States is more male, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chiapas profile in United States.

Audience size
1.7M
in United States
Gender
37.3%♀
62.7% male
Age
37.2
average years
Country rank
#16393
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chiapas fans

37.3% are female, 62.7% are male, average age 37.2.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Chiapas audience in United States
MetricValue
Female37.3%
Male62.7%
Average age37.2
Estimated audience size1,666,659
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Chiapas audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Chiapas audience comes from United States.

Worldwide audience distribution share by country for Chiapas
CountryShare
Mexico53.2%
United States18.9%
Colombia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chiapas audience in United States is strongest.

Fig. 05

Top regions by affinity

Chiapas fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.30×
02Arizona~60K1.87×
03Texas~300K1.76×
04New Mexico~10K1.68×
05Ohio~70K1.33×
06Colorado~30K1.32×
07Oregon~30K1.32×
08Nevada~20K1.28×
09Utah~20K1.28×
10Washington, District of Columbia~6K1.28×
11Washington~40K1.27×
12Illinois~70K1.19×
13Kentucky~20K1.14×
14Tennessee~40K1.13×
15Georgia~60K1.12×
16North Carolina~60K1.12×
17Oklahoma~20K1.12×
18Idaho~9K1.10×
19South Carolina~30K1.05×
20Kansas~10K1.05×
21Florida~100K1.04×
22Indiana~30K1.04×
23Alabama~20K1.02×
24Arkansas~10K0.96×
25Vermont~3K0.95×
26Nebraska~8K0.93×
27Montana~4K0.91×
28Minnesota~20K0.89×
29Mississippi~10K0.89×
30Alaska~3K0.89×
31Virginia~40K0.88×
32Wisconsin~20K0.88×
33Delaware~4K0.88×
34Iowa~10K0.85×
35South Dakota~3K0.85×
36New York~80K0.83×
37Maryland~20K0.83×
38Missouri~20K0.83×
39Hawaii~6K0.82×
40North Dakota~3K0.82×
41Louisiana~20K0.80×
42Rhode Island~4K0.78×
43Massachusetts~30K0.77×
44Maine~5K0.77×
45New Jersey~30K0.76×
46Michigan~30K0.75×
47Connecticut~10K0.73×
48West Virginia~6K0.73×
49New Hampshire~5K0.73×
50Pennsylvania~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Chiapas, United States
0.62×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chiapas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chiapas audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature21.82×
02AcapulcoTravel & Leisure20.45×
03VolarisTravel & Leisure18.59×
04FIFA Club World CupSports18.01×
05Atlético MadridSports15.63×
06El PaísNews15.14×
07MariachiMusic & Radio14.85×
08Cruz AzulSports14.67×
09Benny BlancoMusic & Radio14.58×
10Cillian MurphyMovies & TV14.50×
11CumbiaMusic & Radio12.40×
12Club AméricaSports10.94×
13Web serverTechnology & Electronics10.12×
14Liga MXSports9.09×
15Milwaukee BrewersSports5.93×
16WhatsAppInternet & Social Media5.92×
17MexicoTravel & Leisure4.89×
18Las VegasTravel & Leisure3.73×
19The UPS StoreShopping3.64×
20Google MapsInternet & Social Media2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chiapas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chiapas audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.21×
Early Adopter MentalityPOWER2.20×
Social Media UsageJOY2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chiapas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.25×
Luxury OrientationPREMIUM0.69×
IndividualismJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chiapas have in United States?

Chiapas has an estimated audience of 1,666,659 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chiapas fans?

37.3% of Chiapas fans are female, 62.7% are male, with an average age of 37.2 years.

03

Which brands do Chiapas fans like most?

Chiapas fans show strongest brand affinity for Volaris (18.59×), Mariachi (14.85×), and Cillian Murphy (14.5×) over the country average.

04

Where do Chiapas fans live in United States?

Chiapas fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chiapas fans also like?

Beyond Chiapas itself, the audience over-indexes on Mariachi (14.85×), Cillian Murphy (14.5×), Web server (10.12×), and Cruz Azul (14.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chiapas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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