Chiapas Audience in United States

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Chiapas has an estimated audience of 1,666,659 people in United States. 37.3% are female, 62.7% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Minnesota, Homie.

The average Chiapas fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (8.13× the country average). Demographically, the Chiapas audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Chiapas fans

Demographic split for Chiapas audience in United States
MetricValue
Female37.3%
Male62.7%
Average age37.2
Estimated audience size1,666,659

Audience persona

The typical Chiapas fan in United States is more male, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Chiapas in United States
RegionReachAffinity
California448,2372.45×
Texas259,3991.81×
Florida125,1551.11×
New York80,6220.87×
Illinois70,5271.27×
Ohio68,4021.33×
Arizona67,6301.99×
Georgia59,2791.15×
North Carolina57,8361.15×
Washington43,7991.31×
Tennessee40,0531.2×
Virginia37,5250.92×
Colorado36,9771.41×
Pennsylvania33,5530.6×
Indiana33,0441.09×
Michigan32,9120.76×
New Jersey31,9800.75×
South Carolina26,5331.06×
Oregon25,7551.35×
Massachusetts25,2710.77×
Alabama23,2011×
Maryland23,1860.81×
Kentucky22,8061.09×
Nevada21,3191.32×
Oklahoma21,2551.15×
Missouri21,2090.79×
Wisconsin21,0320.84×
Minnesota20,8090.87×
Utah19,8751.33×
Louisiana15,2570.71×
New Mexico14,7471.76×
Kansas13,4081.02×
Arkansas12,6780.92×
Mississippi11,4680.84×
Connecticut11,2430.67×
Iowa11,1300.81×
Idaho8,6781.04×
Nebraska7,0730.85×
Washington, District of Columbia6,8911.38×
Hawaii5,1960.73×
Montana3,7210.8×
Maine3,4570.58×
West Virginia3,2260.42×
Rhode Island3,1250.59×
New Hampshire3,0050.46×
Delaware2,9980.65×
Alaska2,3790.67×
Vermont2,3600.81×
South Dakota2,2280.58×
Wyoming1,7590.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chiapas audience
BrandAffinityCategory
Nationality8.13×Politics & Society
Kendra Scott10.9×Fashion & Accessoires
Progressive rock5.77×Music & Radio
Minnesota2.81×Travel & Leisure
Homie21.59×Politics & Society
jordy nelson20.19×Sports
James Madison University13.33×Business & Career
Personality6.04×Business & Career
Kemper Amps25.91×Music & Radio
Hog Hunting3.05×Sports
Buying and Selling Real Estate6.96×Home & Garden
TeachHUB2.83×Business & Career
Jordan Fisher5.76×Movies & TV
Macha7.5×Food & Beverages
iZombie8.57×Movies & TV
HomeSense3.22×Home & Garden
Spinal muscular atrophy5.22×Health
JTV (Indonesia)2.74×
Boystown15.63×Travel & Leisure
Elmhurst College13.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chiapas audience
TraitClusterScore
SpiritualityBALANCE1.56
Need for SecurityCONSERVATISM1.46
Social Media UsageJOY1.37
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Chiapas
CountryShare
Mexico53.2%
United States18.9%
Colombia4.6%

See Chiapas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Chiapas have in United States?

Chiapas has an estimated audience of 1,666,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Chiapas fans?

37.3% of Chiapas fans are female, 62.7% are male, with an average age of 37.2 years.

Which brands do Chiapas fans like most?

Chiapas fans show strongest brand affinity for Nationality (8.13×), Kendra Scott (10.9×), and Progressive rock (5.77×) over the country average.

Where do Chiapas fans live in United States?

Chiapas fans in United States are most concentrated in California (reach 448,237), Texas (reach 259,399), and Florida (reach 125,155). These three regions account for the largest share of the active audience.

What other brands do Chiapas fans also like?

Beyond Chiapas itself, the audience over-indexes on Kendra Scott (10.9×), Progressive rock (5.77×), Minnesota (2.81×), and Homie (21.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chiapas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.